Web3 Adoption: Reimagining User Acquisition & Engagement via Airdrops by Sam Jain

Transcript

all right all right uh so I'm guessing some of you are probably wondering what this young kid on the stage is going to tell you about web 3 that you don't already know uh so I'm actually here to tell you about a secret superpower that all of you have so this superpower is something that web3 gives to every Community every every project that we may be a part of and it also empowers all of the users and the community members uh so so how many of you here are are working with let's say any web3 Community or or some web3 projects perfect uh by the way tell me how many of you have also earned any air

drops in your journey so far right not not so many so I guess this superp power is still quite secret uh so I'm going to reveal that today so so before that let me just very quickly share a bit more about my own Journey so my name is uh Sam or short for sov I'm the CEO of intract before this I used to work at the world's largest private Equity Firm called Blackstone uh it has more than a trillion dollars worth of assets under management I think it's been making the waves bit lately because of its sister company Black Rock which has been you know casually pumping a few trillions of dollars into crypto and and pumping our B bags as well uh so anyway

when I was working there I got to work with so many exciting Founders bunch of cool web three companies as well and uh got to see this one specific company grow from a very small early stage shop to having more than 40,000 employees and we helped at IPO on NASDAQ eventually for a market cap of$ 10 billion and on that day I thought to myself that the next IPO that I want to work on should be not just for a company that I've invested in but for a company of my own and that's for the first time when the thought of inct started in my head um so what does inct do uh when we started

building in web 3 very quickly you know the the issues kind of began to surface uh the wallets the the terminology still so complex I've personally gotten scammed myself a couple of times despite being able to claim that I know bit about web 3 and so it's just that the user experience even today is completely messed up and so what interact does is that it's a solution to a lot of these problems how can we leverage token and the power of tokens that Community offer to simplify the user experience for everyone in web 3 and also make sure that every new project has the superpower to actually acquire new users and also be able to retain them so let

me talk a bit more about what I mean by this right so what we call this is that is that it's token Le growth so how many of you perhaps hold tokens of communities that you're you know very passionate community members of perfect uh so I think a lot of us do right and that's kind of why we are also in web 3 so this token is is a unique way that's never existed in this world before for a company that's launching its token to align every single Community member that there is now this Community member could be a user right you have users that you want to get to try out your product become your early adopters become your whales or become your loyal community members you also have influencers that

you want to become your Advocates and ambassadors you have partners that you want to integrate with and you want to be able to make sure that they can amplify your use cases so all of them in some way are helping your protocol your project your community grow but the way way that you actually align the incentives that they can share in that value creation journey of the growth that happens with you is through that token and so this is where in track comes in right what we kind of do is we help you use this token in a way use the power the incentives of that token in a way that you can actually bootstrap all of this growth now imagine that in the normal world right um how long did it

take for a an Airbnb or some huge Marketplace or social network to become to reach the scale that they have finally did it's taken years because it takes a lot of network effect for them to finally be able to reach that stage what web3 does is that it's actually the complete opposite what you do is like you say that I'm a very early project and the earlier a member becomes a part of my community the more incentives and the more share of value creation you can actually enjoy so now what web 3 does is that actually rather than waiting for you to become huge before you have a very strong brand that people want to

associate with web 3 actually incentivizes even early stage projects to get new users because the earlier a user is to a community the more chances there are that the share of The Upside is going to be that much higher and so you can use this to kind of break your cold start problem and what inct does is that it gamifies this entire experience how we do it we call these quests so what are quests right um let's say you want your users to buy from you for the first time or you know you have a uh user a very loyal user you want them to refer to other friends that they have

who can also become your users you want to incentivize your influencer to talk about you as if you're the best thing that's ever happened in the world now what re quest to is that they gamify all of these different tasks that you can now give for your community to complete and as soon as they complete all of it we verify it for you we give them points we create a leaderboard we gamify the entire experience uh and it is basically a place where the entire Community engagement is gamified on chain on inct um so these quests are are not just something that you know exist in my head these have so far on interact help the most successful companies in web 3

become even more successful uh be it metamask be it binance polygon uh Linea starnet coinbase base all of these have run their campaigns on in trct they have for instance if I can talk a bit about uh Linea just in 10 days we got more than 2 million onchain users to bridge over $600 million and that's just in the matter of a week to 10 days um and so that's the power of quest That's The Power of incentives that's your secret superpow that any web3 Community any project can leverage in order to be able to bootstrap your initial growth uh when you sign up on interact you of course get our entire Community we have a

community of more than 12 million onchain users now so when you launch a quest on interact you automatically get visibility with this entire Rich user base that's eager to try out your your product for the first time uh e has several case studies of successful campaigns that we've run in the past and also just for a limited time if you sign up on intract you get a lot of free credit so you get all of our expertise you get our promotion you get our help you get our support um all of it for free up to $25,000 worth of credits so this is for a limited time only and and I'm sure all of you have a lot to benefit from by running these quests um just quickly wrapping up I think the

reason we have been able to build such a successful implementation of the secret superpower of web3 to help so many products and projects in this community grow is because of the incredible team that we have put together and also the brilliant investors who've uh supported us in our journey to be able to achieve our our vision and U with that I think uh you know that's the end of the presentation but if you have any questions uh or if you have any questions later I'm you know reachable here and I'm more than happy to answer them uh or help your community also grow using your secret superpow anyway thanks