Web Augmentation: fighting mass brainwashing by teaching society to consciously choose
EthPrague 2022 · June 2022 · 19:16
Sasha Pitkevich presents web augmentation, a web3 concept that imagines a decentralized front-end supporting freedom of thought and pushing back against cancel culture. At ETHPrague 2022 Pitkevich walks through the structure of an Ethereum-based augmented web platform and the dapps working to make the concept a reality, framed as a way to help society consciously choose what it consumes.
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From EthPrague 2022, hosted by ETHPrague.
Transcript
foreign hi guys today I'm going to speak about very important topic actually about freedom but let's start from the beginning uh when in 2014 the idea of three appeared in the market and we
started to think about that the idea behind the concept was the free internet for everyone freedom of speech a lot of speculations over that but the ability to access the information about and ability to express your opinions freely and we started to think about our architectures we started to think about realization of that many projects were there and we all were thinking that we are stagely and consciously moving to that sort of like freedom ability to speak freely and then Coit hit the planet majority of the
people were segregated separated City and small spaces and getting most of their information from internet I mean traditional meters were already kind of compromised nobody really trust the TV or but still the whole planet thrust internet majority of the people thinking okay if I'm reading from internet that's like truth and uh I can trust that or I can find the trustful information there and I'm free to read and consume and also I do have certain possibility to express my opinion we all have social media we
can post on social media you can post on Facebook you can do the vlogging you can do YouTube and and that seems to be that you have that freedom already at the same time the whole web free stack and how we developed that was massively uh focused on bit centralization of the back end most of the solutions we're creating to support but three ideas they're about backend and there are hell of their ideas hell of the like already like like huge I would say what Legacy of web 3 which supports that but at the same time
guys look how we consume the information when we consume information through internet you already reach the browser and there are not that many variety and try to think who is behind this browser technology and then try to think consciously how you are getting information how you are choosing the sources of information normally you have uh your own followers you have your own sources in social media and that limits how you receive the information and you also use like various searches but try to think who is behind that who are those URL owners or social media owners you will still be stuck with a
handful of the big apparitions who are implementing a lot of Creative Technologies too they do their marketing they do their business Google still decides what you are able to find and what you are not and you normally do not realize how it's being manipulated you are taking the results of the search in Google as granted you are thinking that you are consuming like what you are doing search for the whole information available internet try to think is a trailer truth the same with Facebook you are speaking like you are reading to your friends you are searching for a certain Community or something uh well recently you know about being banned about cancer culture about all of that try to realize how
your information field is being manipulated how your access to the information is being manipulated and then look you have only six browsers to consume the information so and and a lot of like most of their browsers they implement the technology like safe website access who knows how it's chosen if your website's safe for other stories or not who knows how when you are reading the Facebook is chosen to whom you can reach and who is appearing in your uh front line for all of the social media you're actually consuming you are not in a control on the information sources at
all that's those honors and the owners of the social media who are in control and majority of the people on this Earth they do not realize that they're thinking that they still get everything which is possible and why the conscious thinking about that is well I actually would like to escape this lock I want to understand and control to what I'm listening to and that's like it's different sort of the freedom that's not a freedom to speak now majority of the people like what everyone have the possibility to speak but the freedom to choose the information sources they're still not
here because it's heavily manipulated and when you are speaking freely you may be in a silent ban so yeah you speak freely but nobody can see what you're saying and you you are under assumption that they do so uh what's what's the escape from that and I'm actually going to speak about the technology which states like on a level four of website stack on the front end which decentralizes your front-end experience and this technology is basically uh what the browser plugin still browser and that's still the weaky point of the technology because we we
still do not have the uh what the community-led browser still browsers are owned by corporations and still the ability to run those and those plugins is still limited there but but we are moving we are moving that direction but let's speak about the technology uh that's a browser plugin which works when the HTML is finally rendered so you get the HTML you're creating by using the adapter Dom structure logical accessible structure out of this HTML and then you have doublet which is functional application which can embed bits and pieces can consume information
can embed information and to add that to the already rendered website which means that the owner of the website actually have no clue that the person who has uh plugin and who switched the functional application can access the functionality and yeah and this application which does something functional and I will show you examples later uh can have a back end can have the distance realized began and can access the whole web free stack we just decentralizing user experience the centralized in front end because this uh augmentation and yeah this additions to the HTML is additions to the existing websites we used to call that
argumentations those augmentations can be added well from any size for anything where adapters create and and they hold this idea because that's the platform that's a plug-in platform possibility to create adapters possibility to operate doublets let's exist uh with the community where a platform core gives ability to developers to create as many adapters as you would like to to have which means that any website can be turned into the structure where uh information like where the argumentation points can be inserted and then it can be the same developers it
can be another group of developers can be anyone and that's very easy to create you can create functional applications for existing adapters and uh well obviously when we're speaking about like the new internet structure the level four on top of the existing one you need the possibility to to know that those doublets exist you need a possibility to choose the doctors and for that the listers uh like the concept of listers was created so those are like the Googles but they are independent community and that can be like anyone can be Lister you just name the adapters which you'd like and behind those role models and developers can be two levels
that can be more advanced developers uh who are doing uh checking or doing validation of the other tablets so not to allow the malicious structures uh in a system so and all of this is uh what combined and this is like crypto economy behind that so the right behaviors are motivated so the behavior is to create more adapters uh the possibility for doublets to create their own crypto economy is also pretty easy you can uh get your own bending curve and you can make the functional application on level four uh like having your own token and basically it gives the ecosystem it
gives the community motivation to create this layer basically to give people and to give the society ability to choose information sources stay conscious about what you listen to and not only ability for you to speak freely and to be heard but also ability like for many of people that's more important to understand what they consume and this structure that allows Society to create this reach accessible information and ability to consume that and and that's not the theory I mean we do have
this platform that works and there are already a number of uh doublets which you can download which you can consume and there like I will give you some examples uh but they're not all about the freedom of speech but quite of them are demonstrating the ability of platform because what the technology is looking is adoption we need developers we need uh well at least we need owners who are inventing the ideas of the doublets but currently what is existing uh Twitter tipping so you can motivate the right uh expression of opinion in Twitter you basically uh turning on the doublet you do have a tipping button there and you connect in
your near wallet for example and when you read something which you like in which you like to be motivated and to be on top you're tipping that and a person who is owner of that on Twitter and connected their Twitter account to their uh near wallet will receive your tips and that's the possibility for society to motivate and that's I mean then you can bring the right opinions or to what you believe hi another one is a swarm search doublet where in YouTube when you're conscious that you need certain content to be available for you or available for others
you can hit a button again augmentation button and uh and pay is form for storage and this video content would be moved to the Swarm storage and when you are searching in YouTube when you have the Swarm search adapter it will combine seamlessly combine the search results in YouTube and in swarm because it knows which one stores and swarm and you will see that seamlessly and what and you can get the access to anything which would ban on YouTube and you can see that so you are getting escaped from this YouTube manipulation
that something is not appropriate and uh and and yeah we do have other tablets which basically what the video search works not only in YouTube it works also on Google and there are like other possibilities to augment but I'm really like don't lock your mind to what is already existing that's the platform which which enables which enables you to get rid of this lock of owner of the website of the owner of the social media of the owner of the search which basically controls what is shown so yeah I'm at the end and I can answer
questions if there are any foreign [Applause] yeah can we wait for the microphone and then thank you very much in browsers to uh [Music] so right now there's attendance in browsers to disable this kind of functionality
and there are some good and some bad reasons for it so my question is how would you how do you imagine the way forward so how are you going to stay uh ahead of this kind of movement thank you for a very good question that's basically the next thing we're thinking about because what not only for that reason we really need a community-led browser we're eating in an independent browser and there are several attempts like there are several approaches towards that you can look to Brave which is still corporate-led uh but but basically what we are working we are trying to combine the crowd we are trying to combine more ethereum based people or
all the people who are interested in that and other projects of creation of our own Independent Community lab browser which would embed all the character functionality we need we'll finally get us possibility to integrate with all the possible wallets we've finally get us the possibility to integrate this level for features because that's not the only existing projects uh targeting this level we we really need that and that's the next move and what obviously that would be kind of logical or where they existing browsers will actually move this path because my That's The Logical future I
mean you can resist the technology but up to a certain time I was talking to uh uh actually Google and Chrome and saying guys when you finally let us to connect uh wallets and they're slowly moving there but I think as a community as a big community of the people who believe in that we can be much more successful and yeah crypto browser I mean the community that browser I think it's a logical step which will give us enough freedom and which will move us to the final implementation of the web free stack how it should be not only with the back-ended centralization but with a front-ended and transition to oops
yeah thanks for your presentation I was wondering what your thoughts are on moderation of content and freedoms on limit on the or limits on the freedom of speech sorry about that well my thinking here is uh we are giving the technical possibility to get all opinions and I think that's the true democratization of that and then Society will manage itself basically having possibility to speak independently that would be logical that if the majority of the society wants that to be moderated that would be economically done we are giving the fair and flexible economical model which means that if there is an
incentivation behind that it would be implemented and being more consumed will go on the top of the list and it will be really like we give the society the possibility to regulate that themselves but at the same time like I I know some skepticism about all the controversial content being published yes but again if the society is ready to get rid of that the majority will be like and they still will be way for those with alternative opinion to reach that just use different templates and yeah basically I'm speaking about enablement I'm speaking about making
that possible and then there's a psychological aspect of what finally would be possible but let's leave it to psychologists and and again to society to decide themselves I don't think that there is a right in this planet for several people or several corporations to decided for the rest I'm I'm I do not believe like what that's actually about the brainwashing as it's about I don't think that the silent moderation or even open moderation will give the freedom we deserve no questions then I think I'm done thank you more
questions thank you very much Sasha foreign