Scaling Tokenized Assets: Liquidity, Utility, and Distribution

ETHConf · June 2026 · 13:33

Samyak Jain, founder of Fluid, traces the team from Instadapp, which he says invented the looping strategy, to Fluid's launch in February 2024 as a DEX, vault and money market, in a talk at ETHConf. He pitches Fluid to asset issuers as one place for DEX liquidity, lending integration and liquidity as a service, claiming 4 to 5 times less spend for the same liquidity depth. Jain also describes partnerships that let others run Fluid's tech, including Jupiter Lend on Solana and Venus Flux on BNB Chain, and bespoke options for institutions such as KYC and fixed rates.

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From ETHConf, hosted by ETHGlobal.

Transcript

[applause] >> Hi. Um I'm Samyak Jain, founder of Fluid. And yeah, I'm in Fluid is a DeFi protocol. We Yeah, nice to nice to meet you all. So, yeah, how we started we started back in 2018 from from a hackathon in which was organized by EthGlobal. Back then we were InstaDApp and the overall when we started the overall DeFi TVL was below 100 million.

So, yeah, I mean we've been like in the industry before the DeFi actually begin. Um InstaDApp did a lot of contributions in its own time. We were the inventor of smart wallet. We were the first user of flash loan. We did a lot of composability money legos work. A lot of the people who were back then probably will remember. And we were the we were the first one to do looping strategy. So, we introduced the looping strategy which sort of powers about 50% of DeFi now. Uh is is in a way invented by us back then.

But it had some limitations on the growth side. It was acting as a middleware which is like building on top of other DeFi protocols. It had lack of ownership over the protocols and it has some hard times. Like we had a lot more innovation in our mind but we're not able to innovate them because we didn't own the protocol layer. And that's when we started to work on Fluid uh which which is heavily driven by algorithms and innovation. It was launched back in February 2024.

Um at the peak of uh the market, our market size was at 6.5 billion. And after launching Fluid X, we became uh the second largest DEX on Ethereum within within 3 months of launch. Um So yeah. What is Fluid? Fluid is a is a DeFi protocol, which is not just a lending market, but it can be anything that you want. It's already a lending protocol. It's already a vault. It's already a DEX, but it will be everything that finance has to offer.

So, anything you can imagine in finance, uh Fluid will be that down the years, 5 10 5 10 years down the line from here. So yeah. Um yeah, this is uh the graph like uh Fluid has been the fastest uh growing DEX on Ethereum. It reached 100 billion in volumes within 326 days. And uh yeah, I mean, there has not any other DEX in the ecosystem which has done it as fast as Fluid. So, Fluid still holds this record.

Uh and uh Fluid is also the most optimized money market. So, the I mean, the total borrow by total deposits on Fluid has been always the highest since the beginning. As you can see, uh it it has it has never gone down. The reason for that is because it's a it's a money market, it's also a DEX, and it's much more. So, every dollar on Fluid works extra mile. Uh you earn more on your dollars, you're able to utilize it for more things, and uh uh yeah, it just it just uh yeah, your your capital on Fluid is just extra extra efficient than any other

protocols in the industry. Um yeah, so the main topic of conversation is how to scale the tokenized assets uh on Fluid, uh the liquidity utility distribution. Um there are trillions of dollars coming on chain. We've already reached 200 billion in D5 TVL. Uh and yeah, I mean all the institutions and everyone is coming on chain. There are a lot of different RWAs are coming on chain. Some are yield bearing, some are some are different uh yeah.

Um thousands of stable coins all needing liquidity. Uh yeah, uh we've already seen like, you know, 8 years ago there uh there was just a single stable coin which was DAI made by MakerDAO. And now there is a lot of stable coin, a lot of stable coin back strategies, uh yield generating stable coins, and yeah, I mean everything is badged into uh a stable coin product for for easier yields for the end users. And yeah, so what uh how how does Fluid help asset issuer?

And uh why are we one of the most uh used protocol for anyone who's issuing the assets? So yeah, bootstrapping an RWA or tokenization, it's not just you make the token live on on on chain, but also require needing of DEX liquidity. You also need to deal with the liquidity providers, and then once you do that, then you come to the lending protocol for the integration. Um yeah, but Fluid is the only place where you can do all of these things at once uh because we have Fluid DEX. Uh we also have liquidity as a service. So if you want us to provide liquidity on your DEX, we we also do that, and we also have a lending protocol. So once you

work with Fluid, you get all of those things everything all at once. Uh yeah, so I mean we already host a lot of the protocols that their main DeFi DEX liquidity. Uh we are the main partner of of of them, and they have the deepest pools on Fluid. Uh and as you can see uh yeah, some of the protocols here, but there are a few more. Um yeah, and uh yeah, the the reason for all the asset issuer to use Fluid is because it allows very cheap and deep liquidity for them.

Uh and for any asset to grow on uh in in DeFi, uh that's that's a very hard bottleneck. Like, whatever you'll spend, you'll spend 4 to 5x less on Fluid to get the equal liquidity depth versus any other protocol. Uh yeah, and as as um as uh Fluid also provide liquidity as a service, so uh if someone wants to bring their asset on chain, uh they want to provide liquidity in DEX, first they create the pair on the DEX, then they get the minting and redemption live on the on the chain, and then they have to reach out to different LPs uh which charge a lot uh for them to provide liquidity on the DEX, and so we

also launched this service for the asset issuer. So, any asset issuer uh who wants any liquidity, they can just uh contact us for the DEX, for the liquidity, and then we provide them uh with uh with with hundreds of millions of liquidity if if required. Um yeah, and and they don't have to take any counterparty risk. They don't have to take any risk. It's our protocol. We we do the LP on our protocol to provide you at at a very minimum cost. So, yeah, it uh yeah, and um as I said, uh so Fluid is not just a lending market. It's already a lending market market. It's already a DEX. It's already a wallet product, but Fluid is the most sophisticated DeFi protocol out

there. Uh it can be anything you want uh in from from and anything that finance has to offer fluid can host. So, we already host a lot of things, but in future anything that finance has to offer will come. We're already working on some new designs of credit markets, of fixed rate, and and forex and and perp. But, yeah, in in over the over next few years Fluid will host all kinds of DeFi protocol and and we aim to become the the most capital efficient DeFi protocol in in the in the ecosystem.

So, yeah. So, yeah, and what is Fluid for institution? So, Fluid for asset issuer as I discussed is it's it's it's the best place to launch your asset and then scale from there because you get everything all at once. But, what does Fluid provides if you are an institution? Yeah so DeFi is the whole new financial system building from ground up. It's still very small, but a lot of the institutions are coming on chain. And how can we and how are we helping them in order to grow in in DeFi?

So, yeah, Fluid is our team is one of the most sophisticated team in DeFi. We've done most amount of innovations. And yeah, I mean, we've we've we've launched a lot of different primitives, smart collateral, smart debt, our decks on money market and many different things. So, yeah, and so, what our goal is for the institutions, the trade for institutions are coming on chain, they do not know a lot about DeFi. It's not just about getting an asset live, tokenizing your asset, but it's also about understanding how the money market work, understanding how the the the

liquidation work, understanding how the composability work, uh and then there is a risk of the whole open infra open financial system. And uh analyzing all those risks and everything. So, as we've been here since the start of DeFi, uh and it's been 8 years, uh we've been through a lot of uh uh you know, uh two three bull market, bear market, crash of uh some of the biggest uh companies, protocols in the industry. And yeah, uh so so we are the right person or right people who can help them with with all the things they need around DeFi.

So, yeah, this is one of the partnership we did with Jupiter, uh Ju- Jupiter land on Solana, uh which is powered by Fluid. So, we did the whole development, we did the whole building of the protocol, and Jupiter is has the biggest distribution on Solana. Uh and uh yeah, the if you're a user on Solana, you probably use Jupiter in one way or another. And uh what uh we were uh we as I said like uh we are the team who are uh exceptionally good on the on the lending side and on the DeFi protocol side. So, we partnered with them. And Fluid is primarily an Ethereum protocol.

So, in order for us to expand to another chain, uh yeah, we partnered with Jupiter. So, what we ask from our partner is we'll handle everything DeFi that you want, which is innovation, tech um any new custom curated solutions. Uh what we ask from them is uh do you have the distribution? Uh can you scale the protocol to hundreds of millions? And uh yeah, can you connect us with the asset issuer of that specific chain? So, yeah, I mean if you're coming from trade or if you're coming from different chain, Fluid can power your tech. Uh uh and uh yeah, and uh yeah, as long as growth potential is more than 100 million.

We also did another partnership with Athena Bitwise Jupiter, which was also powered by Fluid and it grew to half billion within a week. Um We also launched with Venus Flux on BNB chain. Venus is the biggest money market on BNB chain. We also did a partnership with them, which was Venus Flux powered by Fluid, allowing them to use our tech, our our Yeah, our capital efficiency, our DeFi protocol in order to Yeah, get the market on on on BNB chain.

So Yeah, if you are an institution um then Yeah, I mean you don't just have to issue an asset and then reach out to 10 different parties. With Fluid, you can own your own lending protocol. Which means you know, you you onboard your own asset, you own your own lending protocol, you own your own decks, your users, and with Fluid team, you can also have any kinds of bespoke solutions. So I mean, if you want your users to be KYC'd, if you want your users to be permissioned, if you want your users to be fixed rate credit market or many more things. We are We are talking to a lot of institutions.

A lot of announcements that will go out soon around these. And these firms will evolve from not just DeFi, they'll be in DeFi, they'll be on on like crypto but centralized, and they'll also be very trade five background to onboard assets like commodities and different things. So yeah, anything you want, we will clear create all powered by Fluid. Yeah, um Thank you, everyone, for joining me.

And yeah, that's it. >> [applause]