Reach: getting paid onchain for engaging on Twitter

Transcript

what if you could get paid for engagement on Twitter well now you can reach protocol enables projects to reward their Community for simply liking retweeting or commenting on a tweet it's very hard to grow a business in web 2 businesses achieved massive growth through PID channels ads and influencer marketing you needed massive amounts of capital in order to achieve this crypto flips the script by removing the middleman and enabling businesses to pay their users directly for boosting their content and helping them grow in today's growth mindset episode we are joined by Harold and Emanuel founders of reach protocol to break down how reach enables quality engagement rewarding between

projects and their users we also discussed the direct peer-to-peer connection and how much of an unlock this is for Founders and users as it creates a winwin system that is based on adding value rather than abstracting value we talk about how projects are seeing 50x engagement through the reach protocol and we also discussed the state of social fi ADI and the social media advertising in web 3 gmgm welcome to web3 Academy your one trusted source to capitalize on the next big phase of the internet I'm jird and I believe that social fi is going to change the world that's why we're carving a path for

doers to confidently build and invest in web 3 GM her Emanuel welcome to web3 Academy welcome thanks for having us thanks for having us on web Tre Academy exciting I am also equally excited for the today's conversation it's not often I get not one Punk but two Punks on the show that I I think that this might be the first time we've ever had two Punks on the show so that's an exciting moment you know usually we only have one guest so maybe that's why we've never had two punks at once but you guys both have beautiful Punk so I got to shut you out on that first also need to shout you guys out on your recent raise what I loved about your recent raise was that you focused instead on the more

traditional ways to raise Capital you focused a lot on getting influential crypto influencers influential crypto influencers getting crypto influencers to be the main funding behind your raise seed phase zenica pranky G money a lot of the big names in the space that was really exciting to see because to me that that is a future of the way we think we might see more projects doing raises and it really speaks to what you guys are building is believed in by the builders and Founders in the space they want to use a product like reach which we're going to jump into so let's start I don't know which one of you guys wants to take this first question I'll let you

guys decide but obviously reach is a a socialy platform it is a quality engagement rewarding tool that is aiming to help crypto projects improve their engagement on crypto Twitter but I think that you guys started reach because you were aiming to fix some of the problems that a lot of projects have right now and how they get their Community to engage and I'd love to start there what are the problems that you guys first discussed when you first started reach that really LED you to building this product we can both take this one because we're like both project funders in the space in web free myself Harold

as a as a fractionalized art very uh exotic project that is a mix of Web Two web three and myself vintage photo nft project where we like really we faced a lot of U you know Problem by promoting a project promoting a product in web free is that easy especially if you like start an account from scratch so that's where we really you know we really like try to solve this problem of uh promoting and then uh and at the same time on the other side of the equation there's like a ton of people on on Twitter that that don't earn anything through the Creator earning program that illan introduced last year that's the way we started I think Harold yeah no

that that's exactly it I think you know as Emanuel said that the greatest challenge for anyone building and I think in any industry is attention and reach in this attention economy that we have the X algorithm is a hard one to crack some may even say it's broken and the way people generally go about it especially in web 3 where ADS don't work right I think actually even recently I saw someone did an analysis on crypto ads and it was like 90% of them were honeypots or drainers and uh the rest were nothing so people are immune to ads in web 3 and so would you revert to it's this pay influencer model so these guys that are you know you pay them you know some eth to post a tweet it's an opaque um pricing structure it always falls

flat you never actually get the value out of it and so how do you get more Impressions more reach on your key pieces of coms and your content that's the kind of a struggle that both Emanuel and myself found with our previous projects but then also you have within a community and that can be uh an artist community that could be a a project a protocol even its greatest Champions or or Advocates are reticent to show support for two reason reasons I think one is on the one hand we all curate our shop front which is our Twitter profile or our Instagram profile whatever you know if if you care about that and you're building a social presence you care about what it looks like so you're not going to be Shilling everything and

anything as it comes but also everyone is putting out so much content all the time that even if I didn't want to support a project a community a tribe that I'm a part of I don't even know which are the pieces of comms or content that would be beneficial for for them for me to amplify through my network there's no way for me to highlight this and so taking all these things into account we kind of came up with the reach protocol to kind of tackle getting better engagement getting more reach on your comps and in this web3 ethos nonv value in a non-value extracting way being able to reward those that are active participants and the key to basically amplifying your coms and to

your success ultimately all about incentiv ation all about a balance all about a good knowledge of as well how the Twitter algorithm work and also how you know web three is a very like special industry in a way so you need the codes you need to I don't think anyone could could build the way we building it in a very decentralized manner unless you've been you know working the space as like project funer investor collector Trader we can come back to that M okay so there's a problem that exists that you identified in web 3 which is this challenge of growth right it's very difficult you start a new

project how do you get the users how do you attract new users to you it's very the web two way to do this would be just to do paid advertising which as you mentioned doesn't really it's very difficult to do it well in web 3 and in crypto so what it led to was this state where in right now where really a bunch of crypto influencers kind of control everything and there's a lot of Shilling we don't even know if it's Shilling it can be really scammy a lot of the times so there's a lot of issues that exist with this so you've launched reach protocol give us an example how does reach solve this problem how does it work we can take like a very simple example of uh let's assume that you're

photographer you have a Twitter account you don't know where to start you have a decent Twitter account but the most of your followers are probably not photo I mean they like your photo but they're probably not a collector you wouldn't Bor on the platform for like a step by step you wouldn't Bor on the platform you would connect uh a burner through our Discord a burner wallet what we call like a hot wallet and then you would also connect your Twitter account which is uh where we ask a minimum API permission which which is just a read permission and then you would would have access to the Discord the web app and you'll need to have either some uh ethereum or some reach token to create

what we call a mission where once you have either e or reach token you create a mission it will pop up for all the users and they they're incentivized to interact and engage we'll come back to that but we have different type of missions but basically you we will trigger the creation the the act of creating a mission will trigger the popup where the user users will know there is a new missions they will see what what they need to interact they will they will direct them to to your Tweet and then within could be depending on the mission from 1 hour to 48 hours they will have to engage and then at the end of the mission our script will basically uh reward uh those people and what's an example of a mission I I'll

give an example so web 3 Academy has a new uh a podcast coming out right this one and you have your listeners that are generally there those that find Value they'll like and comment and retweet but it's not necessarily the fact and so reach it does two things one it acts as a way to get new eyeballs on your podcast and it in and it does that by you create a mission which is you you tweet and you say new podcast is out here's the link you take a link to that tweet you create a mission with it just a link to that tweet and you append a reward to it what do you want to reward people for participating it can be anything from $30 up to you know thousands of dollars anybody who participates that's like comment retweet quote retweet will be getting points

depending and different points depending on their action once they do that the rewards are then split there's a few different ways that the rewards are split but they'll they'll be rewarded with that let's call it 500 bucks for their participation and the way that they participate is like comment retweet quote retweet but they have multipliers on their points depending on the quality of their interaction so that's two algorithms that we've built one is a multiplier on on the quality of your profile so if I'm someone that is a value adding person on Twitter has relevant followers I'm value adding in every way that I'm interacting on Twitter I'll have a higher reach score what we call I'll therefore have more points when I like comment and retweet

I'll therefore have more chances of winning the reward the other one algorithm is AI powered and that's called relevancy based rewarding and that is on everything that you're typing so if I'm commentating or if I'm quote retweeting on your Tweet if I comment on your you know you say Web Academy we're talking to reach and then I comment lfg fire Emoji amazing that that you know that works but if someone else comes and says wow that was really interesting I faced the same challenges uh in my business and actually I haven't found much help you know much much success using Twitter ads this may be an alternative that's something that shows relevancy value ad and eort and so we rate that better that also has

more propensity to generate organic discussion under my comment and therefore amplify your tweets or your you know your content through the X algorithm will rate that better you'll have more more points more chances of winning the reward and so that mission is pushed out throughout our whole network and that's how you get more eyeballs when I said that when you create a mission it's going to trigger our users to to come and interact to explain it it's we're not so much a social file maybe you're thinking about friend Tech we we I think in a way we like amplify because we give you this boost when you start when you tweet something we give you a boost and kick you through the the Twitter algorithm within the first hours which is really

key and then that's when you're G have the most chance to appear on the most people's timeline so we amplify the rich basically what I love about this is it connects back to the original ethos of web 3 and blockchain which is peer-to-peer right like let's remove the middlemen you know one of the biggest issues with web 2 was we created all of these middlemen who take fees and have way too much control well why not put I would rather do what you're saying I could pay for a Twitter ad and the money goes to Twitter and they're using their algorithm to decide whether that Twitter ad's going to be successful or not which is completely out of my control or I

could go directly to I guess what I'm hearing is I could go to two groups of users I can go to your community and post the mission and your community will engage because they'll say oh I care about this theme I care about this category I know you guys categorize Mission so maybe there's oh I care about nfts or I care about defi or whatever the various categories are and oh I want this incentive and or I assume I could connect my own Discord server to this and then I could incentivize people myunity which is the amplification that you're talking about like again this is why air drops are are working so well right now as a growth mechanic way better than we've seen

growth in web 2 like in web 2 there was a moat that was so difficult to cross because you couldn't you needed so much Capital to get the reach and to get the users but now with crypto you can go peer-to-peer you can say hey I'll pay I'll put money in your pocket if you help me grow reach enables that to happen seamlessly so I don't have to think about it and boom we both win I get the growth I'm looking for I get the the reach that I'm looking for how many times are we going to say reach on this podcast by the way and you the user gets a dollar a couple bucks and that might seem like a little and I don't you mentioned that the rewards can range from like a dollar to like thousands of dollars but I think that a lot of users

in a lot of the world it's not necessarily about getting rich off this stuff it's about little micro payments and those micro payments can add up and a lot of times you're doing this anyways you're probably already these users are already doing this stuff they're just not getting rewarded anyway so that's I'm just getting an important point to add to that and that's something that we really wanted to make sure happened when we when we conceived this thing is 100% of all of the rewards that a that a mission Creator puts in goes back to all the network participants so the people that are actually engaging we don't take any fees off of that so again everything that you're putting in as a mission Creator goes to the people that are

helping you get the word out for that piece of coms that that was really important for us what about the risk of fake accounts trying to game reach and trying to game this system H how do you manage that we have few ways to mitigate that first one being the health requirement health check requirement second one being being the risk level so we want to make it the the most complicated for those people that that try to to game so they will need to have like an account that is old enough to have which is first thing they would need to have like a minimum follower we have a massive sample of what we qualified as good accounts because we know in the space for a while so we know

that those are like legit account Whenever there will be an overlap and AC cross following with like some like a certain percentage of those account this will you know increase the chance of it not being a bot and then we like the reach level takes we don't want to give away the secret Source but it's few like kpis ratios of like engagement ratios on Twitter to retweet ratio it's a formula basically where you go to the stage where you un boarded then you're a good account you know so but the random spammy boat account they just uh don't make it through MH yeah and then the very nature of the two algorithms that I

just described the reach score and the relevancy based rewarding means that if you're account is not a quality account and the contributions that you're putting through like the way that you comment and retweet isn't value adding then you're just go you're just not going to win any rewards and so there's no incentive for you to do that so these guys that are I don't know running bot farms and stuff first of all they wouldn't get to our initial health check and even if you did have this mentality of you know let me try try to gamify the system it actually goes against the very you know the way that we qu quantify everything and so you won't you won't win any rewards so this just not used to do it let's talk about I'm a Founder I mean I I literally I'm a Founder I was

more so hypothetically speaking let's talk about there's a project out there they have exactly the problem that you're saying they're sitting there they're saying okay I want to increase my reach what would your recommendations be to them how much should they expect to to spend on a mission how would they structure it and what sort of like return would they look at how would they measure return is it an engagement rate is it a boost like what would they be expecting in terms of results it's a very good question because we as we we starting to to touch on it we have a our key users that needs engagement so let's call it call them clients we have different type of people we have the artist that needs to sell a oneto one we

have the nft project that needs to you know sell for I don't know 1,000 e so this will need to like really you know and then we have like those like smaller like crypto tools where they launch a token so so it depends we also have like I have in mind like at least five that like are like project that have raised more than5 million do last year where they have like you know budget so so they already have a certain scale so it all depends if you start like as as a small account a big account as a bigger account you already have like a number of like organic impression you your Tweet will generate but no matter like how big you are or small you are or

obviously the smaller the bigger the multiplayer on your impression is going to be because you you start so low that you know let's say you have 200 followers with Rich you're gonna get easily one to three to four, Impressions which is you know but for like a mid average project has been like let's say we we they start to get to this marketing campaign where it's like money time they have like this like three to four weeks to like really create like sort of a hype and get the the right eyes on what they're doing they will usually like do missions what we call the regular missions where they use the token for the non-important communications and then for the most important Communications they would do

like mission that cost like zero1 so they will pend Bounty of at least 01 E when it's start to like to be a more important communication that's what we've been experiencing so far they usually get anytime between five to 10 times more views also the thing about it is like we are like an organic quality engagement protocol where you know for some reason some some people are gonna you know some users going to tend to engage and and show more effort for some project that they like more than others you know some some of our users are more like defy oriented some are more like nft oriented so we have like categories that the users going to pick when

they're on board so they will you know I would say on average if you run a campaign for like three to four weeks you will use the reach token to do regular missions for like the non-important to start building you know bringing more eyes and building a certain traction and then whenever you have more important communication whether is like call to actions or or whenever yeah you know you would pend some some e to do what we call a premium Mission that's what I've seen so far and they like project that have like the one I told you that have like more budget they will depend Z one is for any like daily you know non importantance and then whenever it's they will P one you know and they will 100K views and they will you know so depends on your budget and Depends you know obviously the

AI we've run a lot of of test I can can can can talk more on that but but so far if you compare it to the alternative they are like this influencer model you have the Twitter ads and you have what can be called collab management the most cheaper and more organic and more quality alternative from what we've experienced for the last three months so yeah I'd say it depends you know your project it depends on your marketing strategy and like imagine say what's your budget what you will get when you create a mission is between 40 and 50 times the engagement the engagement that you would get traditionally it's an engagement rate of varies between let's say 7 and 10% I think the average on

Twitter is like 0.35% and it's like three to five times the Impressions that you'd have generally the marketing budget for crypto projects varies depending on uh what it is web 3 gambling sites do a bunch of rewards and rake backs and loyalty program stuff nft projects their marketing is uh often non-existent it's often like perhaps merch things like that so totally depends what we've seen with the partners that have installed and are using the protocol in their servers is that as they start as they start using it they see an an increased activation in their communities and it's actually it serves two purposes not only

are they able to get more eyeballs on their coms on their important ones or less important ones but at the same time they get to reward their Community keep them active in the Discord and and and actually give back so it's kind of like a double-edged s and it's been working really well for the guys that have been using it yeah for sure well and one of the most exciting things about crypto is New Capital formation we've never had the ability to enable a user to participate in direct capital coming into their hands in this way right like I said previously the only way to do this was to pay for for ads and you're paying

into a big company whereas now you have the average user in your community who cares about you who likes you who knows you who wants to participate as you said Harold and now they are have the direct incentive through cash payout now let me ask is the the Bounty that I put up so let's say I put up like 0.1 eth is that split based upon your algorithm that's how it works right a ruffle mechanism where it's going to be anywhere between five to 10 winners for each of those Raffles so you know raffle so even if I do participate and I have so it's split it's split out that let's call it one eth of rewards 20% of

that reward for each Mission goes to a raffle for the people that specifically participate in that mission and the rest goes to everybody participating in all missions confused that are clipping points we have two distribution cycles and they'll have their PR share of 80% of all the rewards split among them so this was a way to assure to have both quality and volume so the ones that are winning the Raffles are the ones that for that specific Mission have the highest points how do you have the highest points like I said you have the best quality profile and you have the best quality engagement but everybody else is participating also is is important because that's what brings you

the volume and they get their points and they get 80% of the rewards split amongst them yeah so there so so far since December we've distributed over $150,000 of rewards to I don't know something like 3,000 people we have this like bi-weekly distribution there is a leaderboard so so even though you have those premium Mission with the raffle mechanism adds up we still give them a you know a 20% to because people that tend to win those Raffles are people that tend to have like the the good account because they have like a l supplier you know someone that has like I know to give you an example someone has like 25,000 followers been on Twitter for you know six years and you

know has like a good account obviously when he engage when he engages on on your Tweet it's gonna bring you more visibility than like someone has like 500 followers and I mean if you understand the mechanics of of the algorithm on Twitter you so that's how like we still keep percentage which is 20% that goes to the Raffle winners it's anywhere between or 10 we have like daily more than I don't know I don't know like 20 30 50 depends every day of those premium Raffles and then we also have the regular missions that are created with the reach token so on every two weeks we redistribute it's been in ethereum it's been in Rich tokens for me the beauty of this is is as a Founder I

like to uh to give a new tool for for anyone that want to start a venture or get the right people looking at what they're doing but what's the beauty of it is there is a ton of people that spend hours every day on on Twitter and in a way they they making like two 300 dollars every every two weeks some people make even more and and it's beautiful to reward those people because it's a lot of money you know you're just getting rewarded for spending a a few hours a day on Twitter that you were already doing anyway you we pre Academy but we also you know we're an Academy of like I don't like to to use the word teaching but we we people are learning the users are learning how like to have

sort of good behavior on Twitter and how to you know add value and yeah it's a they're incentivized to have a good behavior and to add value and to think about like how they engage and howly someone improve yeah they get better at writing tweets because they learn oh that was not a relevant tweet lfg fire Emoji fire Emoji maybe doesn't hit the algorithm as well but they might not know that right so you're actually yeah no I follow you that you're actually teaching them as well and they growing their account as well their accounts are growing like yeah some guys that were with us from the very beginning they tripled their account they made connections they the example of the designer who like through

the network of had two new jobs working on like two new project and then you know it's a the true like wet freeos that's the way we're building it yeah yeah everybody wins right like wag me we all don't want just the projects to win we want our users to win as well right and that's what protocols like reach enable and what's so cool is as you said you're empowering and and literally compensating people for doing what they were already doing and what they're passionate about you know we've talked about for like for decades everybody's always said like like find what you love and like make that your career right well here's the problem for 90% of the

world that's not possible right now because you can't freaking make money doing what you love until more recently in web 2 yeah the Creator economy came along and like yeah that was a big boom but that was very hard to get into and you had to really you had to be an incredible Creator right that's just not easy right there's a lot of Hoops to jump and a lot of skills you have to have and you got to buy hardware and you go buy Tech and you have to understand a lot of software blah blah blah right but now what we're saying is you can just be an average Creator who's a user on Twitter and you can now flow money into your wallet by just doing what you love which is commenting and talking on Twitter all day that's wonderful it's so and the chair on the top for that is

like those people they they found out about so many other project that were like that you could form or that you could you know and they through reach by interacting by engaging they also like participated to the fing of this or that project so you know they find out about those and yeah you're right let's talk a bit about reach token you've brought it up a few times that is used as a rewarding system I don't want to go too deep into tokenomics but I want to understand reach token how it's going to be used now and in the future is what are your plans for the reach token I think it's twofold to start to make it simple it's twofold the it's a utility token as we we are tool first utility is

that you you use the reach token to create and purchase missions for those regular missions we empower the ecosystem with it by like you create the those missions with the token but at the same time you reward people with the token so it's twofold and then if you're a project like web through Academy if I want to set up a mission I buy reach tokens that's the first thing I need to do I pay in reach tokens to set up to build the mission and then I also pay I can pay reach tokens for the reward as well e for the reward yeah then distributes portion in E and Portion in reach token you go you buy some reach token whether it's on the deck or whether is we're on

like three Central exchanges as well you buy uh some rich token you go on a web app you convert those Rich token with the what we call Credit missions then you can start creating regular missions and then on the other side of the equation distribution is a bit like we I me we're not going to go into the details of how we redistribute and the percentages but basically users are rewarded in also in R token and then we have different sort of utility as as a token holder if you have 1,000 Rich token you can participate to the premium missions where you can win some that was my next question is what's the incentive for so I'm a I'm a user I I receive reach tokens but I just go

sell them into usdt because I want usdt but so what you're saying is there is an incentive for me to hold you have an Inc to hold 1,000 you have an incentive to hold 10,000 because if you have 10,000 you get perata of the revenue share that we make every two weeks if you have oh yeah just by holding 10,000 I don't even need to participate yeah just by holding just by being AER you get every two weeks for of the revenues and then it's like a well status which is like 0.1% of the total Supply if you have 100,000 token you have this special status that is that allow you to have each of your regular Mission as a featured Mission we

don't want to get too much into the the works works pretty well because users are incentivized to participate and engage you know really well on those because they have a multiplier on like so so yeah we we give we give utility a little Alpha but h no because it's going to be we also uh in a few days we integr ating with the gift card provider so you can also if you on switch your let's say you participated this cycle you wanton the equivalent of $100 in Rich token you'll be able to to it's called crypto card you'll be able to buy a gift card of like Amazon gift card you know rbnb gift card with the rich token you won't

have to to swap and pay those like fees and spread and I go on Exchange and you just like go on crypto card you swap it and then the is as we develop the product and try to get more granular the way we incentivize people we always going to add back value and utility into the token obviously because it's the crypto right the value of your of your network is reflected within the value of the of the token so we you know let's talk a little bit about any exciting missions or Partnerships that you guys have right now you just mentioned a partnership with the gift card company but I guess I'm more so thinking about like missions are there any missions

right now that are happening uh that are exciting I mean I guess we are by the time this comes out these missions might be done because we're recording about a week or two before this podcast airs but I would just love to highlight like I know I saw a partnership with ndcc recently which is G money's project that's awesome to see I'm assuming you're tapped into their Discord and now their members have incentive directly to boost 90 cc's Twitter posts any Partnerships you guys want to highlight or talk about we have two sort of partnership we have this you know very important initiative which is deploying the reach solution within as many quality server as possible so for you gave the example of 9cc and and and the

goney community so as you said now they have uh the reach solution within the server the users are engaging and and getting rewarded but at the same time anything that goney and the 90 DCC server is uh putting as a mission is also being broadcasted on the rich server so now we have a long pipeline of affiliate server that we're deploying every day I'm not sure we want to give up the names but we're talking to basically everybody in the web free space and then we have like other sort of initiatives which are more strategic but they don't have anything to do with growing the user base and growing the it's um to give you an example today we

announced a partnership with a project called trailblaze which is uh a new lunchpad that is starting in a month backed by people that have like funds and are like involved in the space and there's so many synergies in terms of like cross- selling in terms of obviously they lunch pad so they can have like new project new people trying to raise money for and those people are going to those projects and entrepreneurs they're going to use Rich so we thinking about like bringing new users to engage and to interact but also bringing people that are going to like in a way spend we finalizing partnership with some very big marketing

agencies whether it's web2 or web through web3 or web two we are talking to one of the largest European digital bank for like a brother partnership where like they integrate us within their like different tools and they also invest at the end of the day we want to capture all the good agencies and they have like the good people and so for us it's affiliate servers strategic Partnerships are like the two you know two key works and how does reach make money the team if you think about reach as being the team we have a token allocation to the team vested over the next 12 months and that's more than enough you know if we do well not taking

a feat on no so like I said the reach does um all the rewards go into to back to people who are participating so we take no cut on there the way that reach as a business makes money is we didn't touch on that is on is on um Network missions and that's something that is going to be released very soon as we've explained it right now the way you create missions is you create missions and they get distributed into our server or they get create distributed into your own server if you're hosting the B you actually when you when you create missions in your server automatically push that into our server as well so you get that extra boost even though the rewards are in majority within your community you'll

then be able to create a network Mission and access all of the communities that are hosting the reach bot so for example you you have to have your own server but let's say you with web three Academy you're like man I want to push my this new podcast with reach I want to I want to push it to the nft now Community because it's perfect for them so you'd be able to create a network mission and pay in order to distribute it into that server or into multiple other servers that fee is is where we'll make money that fee is also one that we will split with the people the server owners that are accepting those missions within their servers and so that's kind of our our Revenue model on the reach side but in terms of like rewards no we don't we

don't we don't take any cut out of out of those yeah and if you think about it the the platform fees as we said they go back 100% to the to the token ERS people that own the tokens and we as a team have like as I said token allocation that's vested over 12 months so we have obviously some token and we we incentivize to do well and and grow so so we receive like the revenue share as well but in reach token you know so right right because of this incentive you've built to hold the tokens means you get value acrel coming back to you as a token holder right the more Yeah the more the addressable audience grows and what's our addressable audience it's

the people that are participating yes but it's also all of the users that are on the discords within which we're you know we're the reach bot is integrated so there's a channel it says missions whenever missions are pushed there it's almost like a billboard right so as our address audience grows then the value of that token in theory increases because you need that token in order to distribute your mission in order to pay that fee for Network missions for that distribution and um it's essentially the tokenomics of this whole thing have been set up to be very healthy to be a very healthy internal economy with a lot of sinks and buckets that allow for like a balanced ecosystem yeah well done it's very well thought out it's uh it makes a

lot of sense and I think that's one of the things that so many projects struggle with is great you can create a token and you can give somebody incentive to get that token through an airdrop or through a ward or whatever but then can you incentivize them to hold the token and we haven't seen enough projects which are doing what you're doing we talk about this a lot at web3 Academy is like this is coming it's not really here yet but this idea of Revenue share essentially I'm gonna use that bucket term to call Revenue share flowing back to token holders is like that's a huge unlock that you know everybody's talking about it on Unis swap everybody's waiting for the day that Unis swap does that who knows when or if they will but that concept and

we've seen it with other tokens a lot of the telegram telegram Bots have done this model of Revenue share flowing back to their token holders but it makes a lot of sense for for a lot of projects out there as a way to incentivize people to keep holding your token and to keep participating in your ecosystem it's like oh wow you're now going to get some Revenue share as well so I love that model great to see before we wrap up here I want to give you guys a chance to give a little bit of shill for our listeners where can they find you guys on Twitter and I think for two audiences for Founders that are interested in integrating reach protocol and starting missions for their project how can they get involved and then for for users for

onchain doers who are on Twitter and are passionate how can they get involved in receiving some of those rewards from the missions get reach. XYZ is the website that's how you can get on boarded get reach XYZ on on Twitter as well and uh if you're a project server owner anybody who wants to integrate the the solution into into their ecosystem get on the website get .xyz and there's um there's a c to action there for Affiliates you can apply we kind of take a a very Hands-On and white glove approach to integrating the the protocol into your server at this stage to make sure that it's really tailored to your needs and so you just fill out that form we get back to your you know within a couple hours and and we get the conversation

going awesome awesome that's super exciting we'll put those links in the show note also going to put the links to both you guys on Twitter so I know you guys are both active on Twitter and you guys have great accounts so encourage our listeners to go and follow you guys as well before we wrap here we always like to do some fun speedr questions at the end so I'm just going to hit you with some fun questions first up what's an nft you'll never sell Harold you can go first I commissioned how many were there I think it was like 13 14 works from an artist that I love an AI artist called emis for the birth to commemorate the birth of my both my daughters I give them out to people that supported me through my through my journey in in in crypto and web 3 so far if I could today

you know months later I would I would add a bunch of people Emanuel has one actually that's one of you know I've kept one for myself and my wife and that's one that I would never sell for sure cool one I sell obviously the one haral gifted me otherwise uh I'm not the type of guy that never sells everything has a price everything everything as a if there is a market for something then you know if you get out how would you call that out if it becomes you know let's say you know I could say I will never sell my punk but yeah there's always a price it gets to a price where if you you know I'm not in a rush but if it gets to a price I'm more type of person that that

would sell something if it has a if there is a strong market for it yeah I would say the Harold uh gift because uh that's nice that's nice it's really cool that you did that you did that Harold okay one thing you've bought recently for under $100 that brings you Joy I would say a condom I thought you were gonna say a cigarette oh that's a good question man a for under $100 must be something food related I wouldn't be able to answer most things most things cost under $100 and most things bring me joy I find joy in a lot of things so that's

good that's good okay last question if you had a billboard that one billion people were going to see what would you write on it covid 20 is uh 20 is coming tomorrow and then I will short the market I will short put it you're the first one to say something like that that's that's creative respect what would you what would you write for your daughters Harold I don't know I'm I'm very bad at this stuff be here uh no that's not a good one I was going to see I was going to say be here for a good time not a long time but I hope they're there for a long time too I would say get reach with a QR code to buy reach tokens

exactly I love it jent this has been a pleasure thank you so much for the time thanks for joining the show excited to follow along with reach and definitely we'll get a quest or a mission going for when we launch this podcast as well thank you man thanks for listening in everybody have a great day bye thank you for listening to web through Academy your one trusted source to capitalize on the next big phase of the internet if you enjoyed this episode please share it and subscribe or follow so that you don't miss the next one while you're at it there's a link in the description for our free newsletter where we provide timely and relevant web 3 insights so you can confidently build and invest in web 3 make sure to subscribe today one

final note this podcast is for educational purposes only and nothing we say is financial advice crypto and web3 are risky and you should never invest more than you're willing to lose thank you friends and see you in the next one