The Era of Self-Owned Data

Transcript

[Music] foreign co-founder of a project called aryani a-r-i-a-n-e-e so it's pronounced whatever so today we're going to talk about what we call the era of self-owned data we're going to try to tell you the story of the the next billion users adoption and then I will tell you how we support this transformation with our open source protocol so that has to be at the beginning

okay go no okay twerk okay so you you're well placed here to know that internet became ended up being way more centralized than what it was supposed to be our core belief at INE is that digital Assets in general and nfts in particular can be the shred that will help us regain control on our digital journey us as users but also Brands institutions and projects with their users members and and clients and so this this thread uh this link this contact can be a digital asset a

digital asset that's going to be truly owned by users and this cell phone data uh our core belief is that it's going to have an impact that is way bigger than just finance and that is going to touch the entire digital economy so before wondering how that's possible let's look at where we are uh forecasts are predicting 1 billion users of wallets by 2030. I'm sure you all seen this adoption curve showing that we would be close to 100 million users today and that we have the the the same progression as the progression of Internet so we would be somewhere in 99

or 2000 uh with 100 million users and with a correlation that would take us to 1 billion users by 2030 which would mean that nothing would go any faster which would be the first time that nothing goes any faster than internet since its operation so obviously wallets are going to be Central in any digital experience um this is the place where we will store all these proofs all these tools that will Define our our journey from our diplomas our maybe driving license any kind of proof of purchase or digital passport of goods that we would buy obviously a different kind of Digital

Arts wearables and things that we can use for our truly Digital Life members card that will become truly interoperable and open the doors of gigantic loyalty programs super seamless for users so all of that securely stored in a place or places called wallets where we safely own the data that is useful for us in the digital Realm so this wallet and these tokens are going to end up become becoming a new social graph a new interest graph with a big difference from the one from today in the fact that it will truly be owned by us today social and interest graphs

are owned by platforms and that's what makes all the rules and the the tolls of the the digital space right now so wallets will be our profiles yeah I'm sure you know lens they just announced their V2 protocol you can have your followers inside your wallet obviously if wallets are profiles new privacy tools will emerge makes the link with this mod just before you will need proofs you're not going to want to show everything you're going to want to be able to show a little bit of something to hide something and not to be completely uncovered all the time during all your interactions and in the end the impact for businesses is going to be huge because they're

going to regain control on their connections with their Community they're going to regain control on their social graph under connections with their communities but this time in a completely disintermediated way where users really can decide what they want how they want to interact and under which conditions and so that for users it's huge because it's it's a it it's a change in the level of empowerment we're all you know passengers in our digital lives we all the product when it's free and that's going to mean more space for empowerment for decision for care and and that's

probably going to open also a lot a lot more space for positive values and so these conditions that can be economic or based on exchanges are really going to change um the the way value is distributed it's going to reimagine the distribution between Brands users enablers with less centralizations and less platforms uh in in between so the impact for the digital economy is going to be huge obviously costs today cost of acquisition cost of engagement cost of repeat purchase Etc are extremely high not only they're extremely high but they all go in the same two or three pockets of a couple platform companies

new forms of models also are going to emerge and we've seen that with the rise of web3 and and nfts in the past in the past years new revenues also because truly natively digital products and things can will be able to be sold and truly sold not just rented through the fact that people can absolutely own the data that they they access to so all of that with no more abuse on anyone's personal data and with more control so um that's what we call the the era of self-ownership basically an era where we move from an Internet that became centralized where privacy is not

respected where just a couple players capture the value and where that elix always end up uh happening to a world where the user uh regains control uh on his journey and the things he interacts with without any go between uh without third party data it's the era of a zero party data a data that is truly owned by users in the palm of their end so that's what we believe in at aryani that the future is in zero party data basically and that in the end this uh like to replay that okay this is going to come back so uh

that's that's what we truly believe in we believe in this future in which users regain control on their data we don't well not anymore Distributing data to brands or to platforms we own data in safe places and obviously the ux and UI of that is going to have to improve a lot but we believe that this is what is going to help us exit from this maze that that ended up being internet and at the end nfts are way more than art luxury and utility they are about building our digital Freedom they are about exiting this maze in which platform encapsulated us to regain

control on our journey us as users but also Brands and businesses so and that's why we're called aryani it's a reference to the Aryan Link in the Greek mythology and we believe that using nfts as relational data is a great way to transform uh the infrastructure of the internet going through Brands and using them to actually get us to the next next billion users so quickly how do we do that so we created a an open source protocol in 2018 we started to build it in 2018 we released it in 2019 it's now used by more than 40 Global Brands we minted 1.2

million nfts maintained and distributed 500 000 Unchained events have been time stamped on these nfts more than 200 000 messages have been sent by the wallet issuers to the uh wallet owners and so you see just a a collection of the the most exceptional brands in the world that are using this technology and today we yesterday we announced that we are moving this protocol to to the next level to increase its compatibility first with the growing and more and more versatile web3 ecosystem to enable the possibility for Brands to create collection and personalize them with feature flipping and to enhance the versatility of these nfts with new

powerful features native to the product to call like cell bound tokens and meta transactions so if you look at the the groundbreaking feature of the INE protocol you have half of it that was already available the onboarding transfer the fact that we can get an nft to someone even though they don't have a wallet and we generate the address on the Fly the fact that all future transactions or subsidized and that they can operate send these nfts to whoever they want without ever being asked to top up their wallet with crypto the fact that the brand verification we can check that the issuer of this nft has been recognized and validated as a business the fact that users can hide the content

of their nfts because they are not ready to use ZK badges right away at scale but they don't want either to have anyone knowing what they have in their closet so we're able to hide the metadata and allow only authorized user to uh to to know the recover feature when you sell a product and you use an nft as a digital passport the product can be given back to you they can be returned so you have to be able to recover the nft if that happens capability to message the wallet of the user as I was saying and the capability to timestamp this nfts with events happening in the life of the product repair the Loyalty program redeem of a perk and we're

adding now oh and obviously the possibility to prove ownership which we do very well every time we connect our wallet but this time to prove ownership also offline by generating a QR code that any phone can can read so today we're adding meta transactions for everything and everywhere Soul bound and dynamic features to make this nfts natively natively non-transferable the possibility to use all this feature and to create a dedicated collection that's going to appear as a specific smart contract on marketplaces we change also the payment model so all this protocol is an evm multi-chain protocol so we deploy it on several evm chains and it has its own token which is

the Aria 20 and the is up to now we had to use aria20 to Mint and then to pay for his for a timestamp or pay for message what changing this model and we're making it free to Mint charging the user the issuer only when the final user gets the nft we call it the the claim pay to claim uh very cool as well if you already have a collection of uh of nfts if you already have your erc721 contract you can add the messaging and time stamping features to your existing smart contract so all of this are going to make these nfts We Believe probably the most

advanced on the market but also certainly the most used remember 40 Brands 1.2 million nfts are already minted and so the main message we have today is uh take a look at the documentation on rne.org and and play with it we our team of developers and many of them are here with their irony or t-shirts have built sdks libraries toolkits that are making this super easy to use and that can help you just be onboarded very very quickly on what is probably today the most used nft under Market

used for real world use cases and I mentioned a couple in the in the in the video digital passport of a physical good natively interoperable membership card um and all of that available on our website and with all our team in the Boost R7 during the entire HTC conference so I know I have like less than one minute but hopefully I I can take one question thank you very much question anyone anyone question raise your hand sorry

hi um I never heard of Ariana but it seems like you're very mature um so this generates wallets for the user without the user noticing it so when uh when you offer someone the possibility to get an nft for the first time you're going to give them a link or a QR code and we're able to generate a wallet address and the interface is going to offers I mean we can have several interfaces option that can be proposed by the brands the way they want so it can be downloading an app in which we generate a wallet address in a non-custodial way or and that's what we see the most being used by Brands logging in on the brand account and having a custodial or an MPC

wallet generated for them on the fly so it's the ability basically to generate an address and without any additional click to drop the nft on it without any form of transaction and signing uh in a completely seamless way and again if you want to test that we have tons of Swag that are all connected to digital passports through a QR code we have all that on our bus and R7 in the other building so it's a pretty interesting experience when you think about onboarding the next billion users and does the SDK also allow to log in users kind of or is that also a feature so for so there's this tool called privy maybe you have heard of it preview Yeah so

basically it allows to log in and you can log in via email you can log in via Google you can also log in Via meta mask and it gives you a ID and yeah so I was wondering if that's also one of the features that you have no that's that's not one of the feature to be very clear really the core of our expertise is to build these Advanced nfts and make them the CRM ready relational digital asset of of the future something that is natively designed for Brands to interact with their users by Distributing data instead of collecting and then the wallets that are going to be used the CK uh tools that are going to be used or the login

solutions that are going to be used on are going to be proposed by other pieces of Technology from the ecosystem thank you [Music]