Member experience as the new user experience in Web3

Transcript

what's up friends welcome to web3 academy a place for entrepreneurs creators and marketers to explore and learn how to use web 3 to transform business models and create thriving communities enjoy this next episode gm gm what's up web 3 academy what's up web 3 doers welcome to the podcast thanks so much for listening today hope you're having a lovely lovely day wherever you are whatever you're doing uh hope you're smiling hope you're enjoying being alive what a day what a life all is well um today we're going to chat about member experience is member experience the new user

experience in web we talk a lot about user experience in ux and the problems that web3 is facing when it comes to ux so much so that initially the big issue that we had and that i think a lot of us foresaw in web 3 was the scalability of blockchain being the big issue but we've we've pretty much solved that we've got you know great innovation happening in a blockchain space that scalability is not really the issue anymore ux is really the issue that we need to solve and why do we need to solve it well because we want to onboard the world billions of people we want to

onboard 7.7 billion people to web3 and why do we want to set onboard 7.7 billion people to about 3 well because we believe that web3 makes the world a better place we believe that digital ownership is a amazing thing for most the world we believe that the power of web 3 to impact lives through the decentralized permissionless immutable manner in which the blockchain operates is something that will make human lives better and so we spend our time building

and if you're a builder if you are out there building a web 3 whether you're tech or non-tech uh whether you're working at a web3 startup or whether you're trying to transition your current web 2 business into web 3 we all need to think about ux because ux is the biggest challenge that we have that's going to stop people from engaging it's going to stop users for signing up for your tool from using your protocol so it's the biggest challenge that we've got so how are we going to fix that well today we're going to talk about that but before we do

just want to make a quick plug for the web3 academy doers talent board we've got almost 50 web 3 three professionals looking for jobs right now on our talent board so if you are hiring if you're a company that is hiring in web 3 we want you to come and hang out and chat to our members these people are i mean there's a whole variety of skill sets that they have and experience that they have we've got product managers we've got former ceos

we've got you know junior product managers senior project product managers we've got brand partnership and biz dev professionals we've got employee branding uh we've got growth biz dev already mentioned that um we've got uh product designers people who understand ui and ux gosh we we we know we need more of them we got community managers social media managers so we've got a just an incredible variety of talent here in the web3 collective and the way the web 3 collective works the web 3 academy collective works is these people post profiles on the talent collective website and then

you the recruiter the hiring manager can come in and speak directly to them you can read their profiles and then you can request to chat with them giving you much more of an opportunity to connect with them one-on-one and to do so in a place where you know that these people all have the passion for web three they have the values base that you have and that we all have and so their foundation is is exactly what you're looking for and plus i'm telling you the skills get off the chart incredible skills so if you are hiring please check out in the show notes there will be a link to

check out the web3 collective where you can find your next hire okay so for today's episode i am going to read a article from one of our members our member tom vanden duran shout out to tom a great writer and researcher with a lot of experience and he has written an article called member experience is the new user experience in web3 and i'm going to read that article to you with a little bit of my own opinions and thoughts added in uh before i get into it if you don't follow

tom highly recommend check out the show notes link to his stuff he's gonna be there he's an awesome guy that's really thinking uh and bringing in thought leadership into the web3 space okay let's start the user experience problem in terms of user experience web3 faces loads of basic access and usability challenges before it can cross the chasm to onboard the masses many of the early apps and services are built with a developer mindset while the overall user experience is still fraught with friction and frustration without wanting to state the obvious web3 design needs to put the user at the

center to deliver useful usable and enjoyable user experiences web3 starts from a high bar with an addressable user base that is well versed in tech and familiar familiarized to the rich interfaces and convenience of web2 apps and services as user expectations for digital services have steadily grown people will get easily frustrated by confusing web3 journeys and slow speeds the good news is that ux has become a core priority within the web3 ecosystem with many experienced and skilled web 2 designers taking the plunge to fix the basics at least this means there will be less tendency to reinvent the wheel but rather stick with

familiar and tested design and ui paradigms so let's talk what what are those design fundamentals that improve ux the list of design priorities to tactical is not a small one however none of the below challenges are super complex and can be resolved with sound application of design fundamentals so what are these design fundamentals first useful second accessible third usable fourth trustworthy fifth enjoyable and sixth valuable now you might be wondering okay well what is what do those things mean in terms of design so let's just talk about

each one of them first useful useful is what's in it for me you need to ensure that users get what value your web3 app service or community will add to their lives need to emphasize benefits over features accessible you need ease of access and onboarding you need to remove barriers to entry for example don't force wallet access i think that's a big question right now is you know should you force wallet access at what point in the user journey do you force wallet access a lot of users do not have wallets only about 80 million ethereum wallets are currently in in use it's only 80 million people so

if you force wallet access you're eliminating the potential of anybody else using your product your service your app thankfully there's many tools being built that don't force wallet access that allow you to sign up with email which is what a lot of people are doing right now using web2 in order to onboard people the web 3 and there's nothing wrong with that nothing wrong with using email as a way to sign up as to bring people into your audience and then train them on how to have a wallet how to use a wallet before forcing the access you need to create a welcoming and engaging onboarding experience and you need to provide how-to tutorials i think

this is so key is because this is something new people have fear people do not like change we do not like new most of us do not like new so when we show up somewhere new whether it be the physical world or the digital world we want to be slowly walked and guided step by step into that new product that new app that new community and it is our job as leaders in the web 3 space to provide that onboarding experience and the best way to do that is how to tutorials on products like scribe or

video tutorials that walk somebody through step by step what to do usable this is ease of use and interaction we need to trim down or avoid using web3 lingo and use familiar language and terms instead hide the complexity of the blockchain backend while being transparent but what data and transactions live on the blockchain so it's not to say we can't have the web3 culture we can say gm we can call people our friends but maybe we don't do it in the onboarding maybe we don't do it right when somebody new who might not be from web3 comes to our service we need to think about the member

experience the journey that they take and where are they in their journey and re meet them there need to relate and meet to our members at that point trustworthy clarity and fairness of terms and permissions take down the foot fud fear uncertainty and doubt and build trust through full transparency data provenance transactions smart contracts user permissions treat data ownership and portability as a first class citizen thankfully this is in the ethos of web3 but i think we need to train our members and our users about why we believe

blockchain is more trustworthy because they don't understand blockchain they don't know that blockchain is more trustworthy so we need to train them we need to educate them on that enjoyable elegance and richness of user interface apply the rich ui design principles web 2 users have grown to be accustomed to provide and ask for the right amount of information at the right time i think this is is so key and this is the big challenge that you have when you're building new digital products is taking the time to build great ui and great design is not always possible but i think that this is and we all know this is so vital in order to onboard the

masses to web3 and we're already seeing great improvements with ui i feel like every new product every new tool that comes out every new wallet that comes out there's better ui there's better experience finally we need to make it valuable effectiveness in delivering user value we need to optimize for value creation capture and distribution recognize and reward user contributions eliminate gas fees this is a big one and we were just chatting with lens protocol the other day which is building the social graph for the new web 3 social media layer and they currently

are covering the gas fees as are a lot of the apps building on top of lens protocol now it's up to the app and you need to decide if you're building a web 3 should you be covering the gas fees you know if you're building an nft project and you're targeting nft collectors who are already buying lots of nfts that's not a big deal they're not so concerned about the gas fees but if you're trying to onboard somebody new then gas fees is a big deal that can be the difference between them buying and then not buying so you really should think about absorbing the gas fees in the beginning at least until scaling solutions have brought down the cost to be to much more manageable levels which

is coming very quickly right now none of the above fundamentals are web3 specific maybe with the exception of a higher emphasis on designing for trust and transparently aligning to the core web3 ethos principles uh principles and implications of decentralization trustlessness immutability uncensorability and ownership however as success for many of the web3 applications will rely on building and engaging a thriving community i would argue that designing with the member in mind will elevate web3 design into its own field of expertise and excellence and this is the point that tom is making that i just love

he is saying that we are going to see a transformation of the user experience field user experience is not a new area you know people have been designing for user experience for ever since we were making products ever since ford made henry ford made the first car everyone's been thinking about user experience but with web3 tom is saying that we are transforming and transitioning into an opportunity to start to think about member experience okay so what does that mean what is member experience optimizing for member experience refocuses the design challenge on

creating a shared digital space for people to do things together relational design aims to optimize for peer-to-peer connections and community co-creation facilitating relational processes that collectively build and distribute agency i just want to highlight two things there member experience is all about peer-to-peer connection and community co-creation incredibly powerful things that are difficult to create not everybody can create a community or a product where there's peer-to-peer connection and community co-creation but if you can the results are

100 times what you could create on your own they move the needle way faster when you can create community co-creation and peer-to-peer connection it filters all ux elements usefulness accessibility usability through a community lens and rewires traditional single user incentives and two-way relationships into many to many value creation dynamics it starts with understanding members motives and mapping their experience and touch points on a member journey map we've all heard about user experience maps customer journey maps well this is a member journey map members motives for joining communities are often driven both by a sense of self-interest and a

desire for connecting with like-minded individuals most vibrant communities will be those that optimize on both axes allowing members to self-identify and indulge in a range of member-only benefits and perks while creating a space for like-minded fans to socialize and co-create when designing for member experience and creating the member journey map it's important to consider both the me and the we perspective of every any member interacting with your community a member journey map is a visual representation of every experience members will have with a particular web 3 community it helps to tell the story of a member's experience with the community from initial onboarding through to long-term

commitment i love this concept of a member journey map i think it is so powerful to consider how you can take your members through a journey to becoming a community member not to becoming often customer journey maps the objective you're taking them through to becoming a customer right you everything is it's a funnel you know step by step until you convert to purchase right remember it's a different model you're trying to convert them into a member which is remember what does a member mean we go back it means peer-to-peer connection and it means community co-creation how do you take a member on a journey to get

them there let's talk about that the three-stage funnel you can think of a community membership journey as a three-stage funnel that takes a potential member from the community discovery stage to sustained positive sum participation in building this funnel web 3 designers and community builders should aim to optimize for the following number one community discovery and onboarding number two member activation and contributions number three community ownership and governance so let's just talk about each one of those three for a second number one was community discovery and onboarding so this is top of funnel awareness to attract potential community members and contributors

member onboarding with focus on shared expectation setting and initial relationship building you know this is when you enter a new web3 discord what's what's that process like is it welcoming do you feel comfortable do you post once and then leave we as member experience thinkers need to welcome people in our community and onboard them in a way that creates relationship building so one of the best ways that i've seen this done is in the jump community in jump

initially for the first year about the founder jeff kaufman met with every single new member in the community so there was a one-on-one meeting he did over 700 meetings in a year now that's not scalable and certainly we understand that there's there's a limit to that type of thing but here's the thing when it comes to building community when it comes to member experience you have to do the non-scalable things first if you really want to build an engaged community if you're just looking to sell an nft sure get as many people into your

discord as possible try to sell it to them but i'll tell you what you're not building a community those people are all going to try to flip that nft they're in it for the financial gain they're not in it for your values they're not in it for community co-creation they're not in it to build alongside you which is the power of building community another great tip i've seen from a web3 community is safaridap shout out to safari awesome community all around building how to build growth the growth playbook in web3 and what they do is when you join their community you you have a one-on-one meeting so they took after jump and did that same thing but then you also

have a introduction to a one-on-one meeting with another community member what a powerful tactic introducing because that's what you want you want that cross-pollination within your community so by introducing to a creating a introduction with another community member and those community members meeting up you're creating an atmosphere and a culture where it says it's normal in our community for you to reach out to each other and for you to connect and that's what you need you need that another big thing around onboarding and the initial process to get in and this is another good question is should you have to apply to join a

community and i've heard both both sides put out well but i think that the key thing you need to understand is if you are building and building for the long term then you need to build alongside people who value what you're doing and want to be part of what you're doing and you don't need a hundred thousand people to do that you know you don't need there's a difference between a community and an audience audience yes you're you're looking large you're trying to get hundreds of thousands of followers on your twitter on your youtube on your lens you know the new web three social you're trying to get a big audience your email list should be large you're aiming for for

quantity there right but when it comes to your community when it comes to your member experience you don't need big quantity so you need to do the things initially that ensure you get the members that value you the most because they're the ones that are going to go tell everybody else about your community they're they're your marketers they're your boots on the ground they're your ambassadors and so the idea of having an application to join a web3 tool or web3 product if you want to be part of that community an application makes a lot of sense to me i see that as a good thing number two member activation and contributions you need to create ways

for people to get involved meaningfully you need to surface roles projects and opportunities for members to contribute creating a positive feedback cycle social recognition and reputation monetary token rewards i think this is so important quite simply if you show up to a new community or a new product and there is a simple way for you to get meaningfully involved to to do something that brings you that feels like you are helping the mission and vision of that project the amount of commitment that you have to that project enhances significantly

so try to think about ways to activate your members to get them to contribute in simple ways there needs to be layers you can't go the hardest thing right away it needs to be simple ways for them to participate are so important number three community ownership and governance we all know this is the big unlock of web 3 is you now have the opportunity to empower your members to have real impact on the future direction of the community of the product by facilitating proposals and voting there's huge opportunity here a great example of this one of the best examples this is nouns dao nounced out even if you're not in nouns dao because it costs like a hundred eighth

to buy a noun i certainly don't have a hundred each but go check out nounsdale online and check out their prop house it's where all of their proposals go to and you can see the what's happening in noun style now you can also yourself you can even if you're not a nouns down member you can make a proposal to nouns now to get funding for something so long as you are supporting nouns down so you've you've got to use the web3 unlock of ownership and governance governance being the big one get your members involved enable them to be part of the future direction of your product and try to do it in

simple ways too like the another example of a great a great way of seeing this done is by a game fight company that started a dow where anybody can test and play games and give feedback so and i believe they have over 2 000 guild members in that part of the dam game testers right you know simple it's not these people don't need to make complex proposals of the future direction there's only ever going to be so many people that want to work on your product but giving feedback people love to give feedback so you got to find simple ways for them to take that ownership and feel involved in the

governance in the direction of of what you're building in mapping the member journey across these stages it's recommended to first optimize for contributor and creator member personas communities thrive because of their contributors in order to build your initial minimum viable community focus your efforts selectively on those who want to get involved meaning meaningfully and are likely to be your early adapters identify and engage individuals who will be top contributors and super fans those that share your community's vision and buy into your purpose by attracting primarily intrinsically motivated community members aligned to the community's ethos and mission as opposed to purely

extrinsically motivated participants driven by external incentives financial gain or short-term self-gain you will be able to use this core team to build and validate your minimum viable community and gradually go grow your community by weaving from the inside out this also is so true and quite simply put you only need 100 committed community members to really build something if you have 100 people that are active and engaged and contributing to your community your community will soar that's all you need in the beginning

so focus on those optimize for the contributors in the beginning because that's what you need you don't need you get if you got a thousand or even ten thousand people who are passive versus 100 who are active and are contributing you you would definitely always want those 100 contributors think of this like an ambassador program where your early adapters will become a de facto community leaders by modeling the behavior you want in the community people only contribute to communities if they trust that their time and energy are going to be put to good use trust starts with mutuality and builds with agency mutuality means

members will need to trust that the intentions behind the community are ernst and that other members in the community share the same values as they do agency and positive feedback cycles will build trust that member contributions are going to be put to good use and that the community is capable of making progress on and achieving its goals unique community members in designing for member experience it's also important to not treat all members equally beyond the core team and active contributors there is likely to be a majority of more passive members as well i think this is a great point

that tom is making here you've got core team you've got active contributors and then you've got passive members so think about when you're designing your member experience map journey map you think about those three differently because they are three distinct groups even if their role is lighter and less persistent it's important to think about minimum requirements or expectations any community member would need to live up to in order to ensure good cohesion and vibrancy different levels of participation and commitment require different member engagement feedback and reward mechanisms that means mx member experience design will ultimately result in a layered

experience with a mix of one-to-one personalized engagement collective open to all community interaction and a range of more topical channels discussion forums and project groups and with some of these spaces only accessible to select members gating access based on member profiles roles reputation and or wallets one thing that i want to say here is i believe that if in the beginning you focus on your contributors as tom mentioned and if in the beginning you don't focus on scale but focus on quality then what that will lead to is it will lead to

a completely open community in the beginning i don't think you need to gate access to select members in the beginning i think in the beginning you should have everything open and you should build in public because when you do that your members have a chance to contribute they see what's going on and those that want to be involved will raise their hand and will jump in where there is the opportunity so build in public in the beginning over time yes you do need to have access gating two different areas within your community within your membership and that's a result of reward that's how you

incentivize them right oh if you're at this level of of a membership you're this involved then you deserve more access all right and that's the beauty of web3 is you can do that all through tokens and through various web 3 tools and tactics okay identity and reputation member identity and reputation will need to be architected with this multi-layered experience in mind identity is how we view ourselves reputation is how we view other how others view us most web3 apps and communities work with so pseudonymous i always struggle with that word suit pseudonymous identities

allowing members to identify themselves with a virtual and often community specific profile some communities rely on nfts as a unique profile identifier pfp some allow members to transfer their identity and pfp over from other communities however and more importantly identity design should allow members to reflect relevant skills verifiable credentials affinities and relationships to facilitate pure level member interactions and drive collective agency all this without compromising member privacy and control over what data they share i think this is huge and this is

this is the future that we haven't quite seen yet is this identity and reputation part of web 3 is still in its infancy and there's a lot of people working on it there's people working on proof proof of humanity is a great project that's trying to work on identity as one human one online presence right we have a lot of scammers we have a lot of issues with bots you know can we eliminate that with something like perfect incredible project you also have projects like disco projects like meta intro these projects are looking to focus on the verifiable credentials the

the education that you have the work that you have can we bring that on chain to show through your identity who you are and what you carry in your backpack basically you know uh nobody knows that you have a degree from some school or that you have some certification unless maybe you have it on your linkedin or maybe i don't know maybe it's up in your office but we're all living in the digital world now anyways so how do we know these things well that needs to be become part of our identity and once web3 allows that to become part of our identity in communities and with our members we need

to allow them to show that off we need to allow them to make that to show that to other members because that's what creates networking that's what creates an opportunity for oh you're you're similar to me i want to meet you let's let's get together and let's build this community even further beyond identity designing an effective community reputation model will be critical reputation incentives and feedback loops are crucial to the growth success and sustainability of any web3 project or community reputation systems enable communities to recognize and reward members contributions including content creation moderation community building and specific project work they

provide the foundation for social signaling and proof of skin to enable and gamify a community specific status play the earned reputation should be non-transferable and non-permanent but can be linked to fungible and redeemable awards you deserve badges right like if you your reputation if you do something in a community if you do something for a product if you're part of giving feedback then you should get a badge for that right poap is the best example of this although poep is proof of attendance but it's the same idea you can think about it like okay i'm in a community and i

was at a basketball game last year and at that basketball game you know because i was at that basketball i had that ticket and i saw the toronto raptors play well wouldn't it be cool if in that community there was a badge that was shown to somebody else oh you also were at that toronto raptors game oh you must be a raptors fan oh we have something in common oh i i've attended burning man a few times burning man is a pretty niche festival arts festival happens in nevada every year and wow wouldn't it be amazing if in a community i could see somebody else who also attended burning man what a connection that would make right those

are the types of things that proof of poep proof of attendance protocol is going to allow because you're going to get badges for attending events for tending things well we need to extend that beyond poap we need to extend that to many of the things that we do that we can take on chain and share with our community members and build a reputation as a result of that which then encourages peer-to-peer connection and leads to co-creation building together as a community community management big topic here delivering a layered experience based on a member's identity and reputation implies that the role of community managers will become more important than

ever they will be the driver of community engagement moderation and activation while at the same time being a role model reflecting and embodying the community's norms values and desired behavioral traits in addition to facilitating member-to-member relationship building and interaction community managers need to proactively activate the member and community feedback loop to create a sense of collective governance and co-ownership all this means that back-end community management tools will be equally crucial to member-facing features in optimizing for the overall member experience obviously member profiling access and permission management reputation reward system will all need to be catered for i

cannot wait for the community management tools that are going to come into web3 now if you are building a community management tool please reach out to me i want to talk to you i want to learn about what you're building and i want to help you because this is a huge space that we need a lot of help in uh no offense to discord thank you discord for bringing us all together and giving us all a place to hang out in web 3 but man the mx in discord is not the greatest it was not built for these communities that we are now building is not built for great mx so we need something better tools for member onboarding and relationship management as well as all member notifications and subgroup communications will be essential to

activate and sustain the community flywheel and content moderation tools will help curate and filter valuable member contributions i can't wait for somebody to create a content if anybody knows of a bot that you can use in discord to schedule discord messages that would be awesome i would really enjoy that please dm that to me thank you tokenization adds even more requirements to community managers toolbox from token creation and distribution to tokenomics and treasury management finally kpis and analytics will need to be will need to provide crucial insights into a community's overall health effectiveness and vibrancy

on the note of tokenization i just want to touch on that for a second because i think this is an important thing around member experience when you consider when token for your community i think that what's important is that you do not need to start with a token i think a lot of communities you know the great line that i heard is you know token communities build tokens tokens don't build communities right so you need to build your community first before adding a token the one suggestion i would have the one way that i can see using a token early on is just as a form of gratitude

or tipping you're basically gamifying emojis in your community wouldn't that be fun isn't that cool you know everybody loves emojis in communities everybody's firing them all all the time sharing emojis on each other's posts well imagine if every time there was an emoji on your post you got one token from that community now that token doesn't have any liquidity it has no financial value it's just for fun but man doesn't that make it fun you get you get some form of recognition your reputation talked about reputation before you get reputation people can start seeing basically this is what reddit has already done right and we're just bringing this into web3 now

eventually you might decide to do more with that token you might give it utility you might give it liquidity but in the beginning i do not think that should be the focus when you are creating community or building your member experience in the beginning your experience should be focused on fun and engagement unless unless unless you are building something that you are requiring builders to come in and build your product if they're building your product then you should be compensating them for that in which case tokenomics and a token with liquidity and with financial

value makes sense because these people need to have compensation in return for their work right so if you're doing that then tokenomics makes sense but if you're talking about the community members that are involved as more the passive or the contributors but they're not the builders they're not the core team then i think that in the beginning you start with a fun token you start with a gratitude you start with a tipping token and then you go from there managing a community and optimizing for individual and collective member experience predictability and repeatability will be key i love this quote listen to this quote repeatability creates rhythm rhythm creates traction traction leads to flywheels flywheels

lead to growth great communities thrive on repeatability a rhythm that feels natural rituals that happen regularly consistent and recurring formats a culture and value a culture and values that are embodied this is a great point and really simple too like be repetitive it's important in branding it's important in marketing and it's also important in community right if you start with repetitiveness like you have an event at the exact same time every week right people put it in their calendar they get used to it they show up that repetitiveness that creates rhythm

right they get into the rhythm of being a part of your community and that creates traction traction leads to flywheels flywheels lead to growth so you can see how starting with something simple that's repetitive is a really powerful tactic in the beginning to lead to the growth the end result that you're looking for of growth okay in conclusion there's still a lot of basics to fix regarding overall web3 user experience but it's by focusing on member experience mx design and applying a many-to-many lens that web3 apps and communities will create a repeatable flywheel and forcible muscle to deliver on the promise of web3's ownership economy now tom says i'm not a design expert

but welcome the ux and design ecosystems to start thinking about the unique challenges and opportunities of designing for web3 experiences by combining the best of web 2 with the distinctive community and membership aspects of web 3. shout out tom tom vanden duran thank you for that incredible article thank you for sharing that with the web3 community if you're listening to this podcast and you want to talk more about community or you want to join an awesome community hop into our discord uh we do have an application to get into our discord because as i said before we are not focused on quantity we are focused on quality we are looking for people that want to educate the masses on web3 that

is our mission at web3 academy we are here to onboard millions into web3 and we're also here to help businesses transform their business into a web3 business we're help here to help you build your community we're here to help you use think about mx design how can member member experience design be used in your business those are the questions that we're answering in the web3 academy discord if you're not already there please join us link will be in the show notes and one last time if you're still listening thanks for still listening you're awesome give yourself pat in the back and if you are hiring please check out the web3 academy

collective we've got 50 talented people in there right now and more people joining every day we just started this a few weeks ago and it's already full of some incredible talent that are looking for jobs in web 3 so if you're hiring hop over to our collective and find your next hire have a fantastic day everybody i'm jay hamilton and i'll see you next time thank you for listening to web3 academy we hope this helps you along your web 3 journey if it does please share this episode and subscribe so you don't miss the next one by the way if you have yet to join the discord community you are missing out this is where all the magic happens this is where we learn where we ask questions where we network uh you

want to be in there the link to join is in the description below and finally a quick disclaimer nothing in this podcast was financial advice crypto and web3 can be risky you can literally lose it all in fact if you invest on account of what we say you probably will lose it all so don't do that in all honesty the point of this podcast is to remove the noise of markets in price and focus on utility and implementation anyway so you should not take any of this as financial advice thank you friends and see you in the next one