Maintaining Privacy in the Digital Era and in the Metaverse

Transcript

so also uh thank you from my side being in the room and uh i'm ipekshahina a profiler before i start talking about profile and metaverse i would like to talk about our vision what do we do as profiler we want to give people agency over their digital lives and by doing this we want to make also give brands a better way to build meaningful relationships with their customers what do i mean by this and what does it mean for metaverse for example i will give an example from my my own identity as epec i would like to join a metaverse for the experience

and if possible i would like to join with one identity and then i i want to be able to create multiple cloned avatars of myself and that they are relevant for different metaverses and i also would like to uh set my own preferences on each avatar that they can be my accurate representation of my identity in the avatar i'll give you an example again from my myself i like music and i like rock music and classical music as of the rock music for example it would be really cool if i can go to a rug concert

saturday evenings and my favorite bands are nirvana and imagine dragons and it would be also really nice if i can experience their concert on the other hand at wednesday evenings for example i prefer uh watching a classical music concert and the composer doesn't matter so any classical music would be working for me so imagine if i would be able to set these preferences in metaverse even before i joined the metaverse and when i joined it with my music avatar the metaverse server knows that it's a saturday evening and epec likes to watch an ivana concert so she can watch the

concert or if it's a wednesday evening she can watch a classical music concert of course that's not too easy so the data technology aspects of metaverse this is a image i cited from a research paper but i wanted to use it here because it's really matching our our vision also and i was putting the profiler heart in the middle as you see there are five components around and the first one is the immotability which is the data acquisition and we think that as profiler we should be able to inject any kind of data to the system

so the this can be done by the some tools like arvr or smart devices or iot devices or from the profiler mobile app or the web app and sorry the traceable decentralized component is the data storage we already worked on the ledger and as of the database we want to focus also on a privacy preserving open source database and the smart contracts is the data sharing if i go back to the example i gave at the beginning my profiler which is my data the

which is the combination of my personal data and the preferences will be shared by the people or by the third parties i like but only if i want if i don't want to share then i will be in the control of my data this is where we set our vision that giving agency to individuals so that they have the control over their data and the traceability is uh data interoperability by payments and nfds we have the payment option already and nft option we we are working on the um we have a funded card on a project so we

are working on the nft feature as well and security of course is uh the main focus data privacy by authentication anonymity encryption and audits and access control this is another image i liked and i cited from a research paper as you see there are like five boxes a bit complex but anyway we as profiler we want to focus on these two boxes the first one is the visual reality object connection and the second one is the fundamental common technology the virtual reality object connection has three titles identity modeling decentralized technology and social

computing as of the identity modeling uh we we we of course it has like two layers we have the tech secure tech layer and on top of the uh of this the profile up of the person so the about the tech layer of it uh the identity management can be decentralized or uh like physical identity management and at the moment we have also a funded cardano project we work with uh atalantaism a decentralized identity management but of course we are open also to other solutions so if there is anybody in the audience can come with another solution we will be happy to discuss about it

and on top of the secure tech layer we as i gave the example we have this profiler package which person will be able to use anywhere not only in metaverse but anywhere in web 2 or web 3 as our vision decentralized technology is uh we of course is we don't want to control people's data we want to uh we want to decentralize as much as possible and for this also uh we have also very uh several funded cardano projects additional to the artillery prison one we have the privacy ledger for people privacy ledger for companies and nfcs and smart contracts and the social computing

item is actually we call it personalized competing i don't know if you were seeing our zero knowledge advertising uh presentation yesterday we have a research partnership project with university of madrid with professor ruben and we they are they are working on the zero knowledge advertising framework which we want to attach it to profiler and together we will give the people the person agency over their data by controlling them they will be controlling themselves and if they want with the zk option they can remain anonymous but we also have the cba option

that they can if they give the consent they can also share their data and they can share data partially only part of their data or not so it's really up to them and the next box is uh we here we focus on the security and privacy as i mentioned the decentralization decentralization of the core features are our vision because we don't want to be another uh platform that is controlling people's data instead as i said we want to give the control to people so they can decide whatever they want to do with their data in that sense

we give the agency to to people and we feel accountable towards people about this topic and the preferences for better experience choosing if you want to stay anonymous or not with our zero knowledge advertising research or with the cba you can choose not to remain anonymous and i want to give an example about this again from myself if i want to join a shopping mall metaverse for example i can join with my shopping avatar and i set the preferences before i joined it i like brand a brand b and brand c

and that means for me that i want a tailored experience when i joined the shopping materials and i want to see only the shops of these three brands and if i can set this uh preferences my profiler to my shopping avatar and the metaverse server will know the superior i join it it will be showing me a tailored experience so this is what we focus uh as profiler that we want a customized tailored experience based on the profile of the person so that they can choose also to share their data and with what content and with whom and even when to

share their data and based on this we also aim to target people with advertising even if they remain anonymous they will be targeted as as normal as as it is happening today but in a different way that they will remain anonymous because this is what they chose to do so so by this thank you and if you have any questions or any ideas feedback i will be happy to hear thank you thank you so much ipec are there any

questions in the room yes let me give you the microphone so first i had to go to your website to understand what you do and when i saw it i had in mind what do you do with the health data can i add my health data to my profiler and and sell it sell it not if you want to sell it yes of course but uh of course you can add the health data of yourself because when we say brands we don't especially mean the brands but it can be your hospital your doctor or a government office so the profile will be like the passport of the person so consisting of the personal data including the preferences and they are

the ones to to decide what to do with this data so your health data is of course uh can be in your profiler and if you choose to share it with anybody you can't do this yes but if you don't want to do this it's in your control and you you won't do this okay yes please yeah let me just pass the mic up um thank you for the presentation first of all in terms of interaction with the consumers information how is it shared is it kind of what is the event is it kind of your sign when you go to web3 website you sign in you connect your wallet and then it transfers the data

and do you have any collaborations already with how it is consumed is it kind of how is it actually incorporated then on the other end yes at the moment we have the profile app in the moba is a mobile app and a web version for the brands and this is one type one way of injecting data persons data and this can be used in web 2 for example and in the future we are we have the vision also to integrate it as a plugin as a browser for example maybe you know braille but brave is applicable only in their browser and we want to be using any browser as a plugin so and for the

for the also web3 the same metaverse the same so it will be like the passport to join any environment in the future yes any other questions no well thank you ipec here's your swiss new chocolate um