Intract: Web3 Growth Tool Dethrones Google Analytics

Transcript

foreign yeah so again yeah so again just you know restarting so this is the interact dashboard and for Founders Community managers marketing managers partnership managers essentially at web3 communities mostly you know d5s game files nfts who essentially want to grow the user base and the platform helps all of these users run various types of campaigns both off-chin and on-chain understand and analyze the impact you get from that and that way it's you know heavily focused on just growth analytics and attribution and then finally also help you you know retarget some of the users

that you acquire from some of the campaigns which I think is a pretty interesting you know Innovation that we have been able to create essentially so this is the home page and as you can see you can add different Community sources here so for example this particular account has an on-chain user base a Discord user base a Twitter user base a website user base we also have telegram that's built out and what this enables you to do is just understand you know what's the community strength across these channels you have some of these charts that again you can customize right now it's just you know how these different sources have been trending over time you can get a member leaderboard that's customized basically say logic and then essentially this is the part that's that basically differentiates it from most of the other

platforms the ability to actually create some of these campaigns or you know the most commonly word used here is quests and then understand from these quests you know what kind of value able to generate so while there are so many questing tools we also have the analytics on top of it and I'll just jump into that okay so for example you can basically you know create some of these campaigns and we have understood over time through our with some of these communities there are some three four very common campaigns collab operating with the other community doing a giveaway on Twitter someone chain contest and the process is quite similar so for example if you're collaborating with the community what we enable you to do is given it's a template now what you're able to see is some of these steps are already put in inside

so you can just post in the Twitter handle the squad server etc those kind of things there's also on-chain activity so you can say here you hold a particular token particular nft do you have enough balance connect your wallet some custom tasks for example why don't you go ahead and swap on this particular exchange between so and so dates so those kind of things you basically can set up here and then what happens you kind of you kind of get a page that's quite similar to some of these other questing platforms like you might have seen can you see my screen still yes yeah so this is the kind of a page that you get but there's a very clear step-by-step guide of what you know what you need to do you can also add real quick I wanna before you keep going I see the

campaigns page but it looks like you clicked on a quest link and I you're not able to see that window so I don't know how to like maybe share it again let me just stop quickly share again yeah okay let's just do a window shirt itself right that I think will be better yeah let me know when you can see my screen yeah I I see now the uh Quest um test one and uh there's a series of of uh events there yeah different conversion events that you can nacho use this to complete right and you can add in your own nfts your own reward system as well you can further white label this page right so if you have seen some of

these bigger companies like Ledger and optimism their Quest Pages stay on their website so we enable that kind of user experience as well or you can you know keep it interact labeled as well the way you want it that's up to you guys and once you sort of have these campaigns right now now this is where basically the entire magic starts coming in for us so once you've created these campaigns you can go within a campaign and you can now start seeing the impact that campaign generated how many Twitter followers came in how many discard users how many connected wallets you can also see the funnels across you know the different steps that are part of the quest so that you can understand where is the friction coming when it comes to user onboarding at times and in fact we also realize you know you might actually

really want to take this campaign and promote in a bunch of different ways you might have a lot of influences that you might want to give this link out to you might want to post it on Twitter on your linkedin's on different socials so what you can do is you can actually create separate channels as well here and then you can understand the impact of the quest promotion across different channels particularly useful for when you're running with some influence then you want to see which influence is driving value so this is just quantitative but if you go inside you can actually start seeing some qualitative metrics as well so rather than you know overwhelming users with a lot of metrics it's very simple just get to understand if there were 227 Discord users that came in from the quest campaign what is the average number of

messages they have sent that gives you a sense of well you know how good that user quality is or you know things like if you do a bucket then how many people have message between 0 to 10 more than 100 all of that basically yes for each of these sources Discord wallets as well you get a sense of you know the net worth and all of that so that's basically what the cam campaign analytics is about it gives you both a quantitative and qualitative sense and if you want you can actually also see all the users you acquired here including their wallets their socials that are connected you know how many followers do they have their own chain worth their native balance the XPS that you might give them then the distract tokens page so you might have certain competitors that you might want to track

as a community so you can just put in those tokens and then you can also see which of these users essentially hold those tokens for example or you know do the wholesome Blue Chip tokens in an app to use and by the way this exact same view is also replicated in our your users tab so here it's not just about the one campaign but all your users in one place so all your Discord users in one place you can see some more metrics like the roles when did they join in when was the last active you then for the quest you can see similar things like like I was showing in the campaign page you can also if you have a smart contract integrate that and for the smart contract see how many events has this particular wallet triggered if you have a revenue event you can Define that

and then you can also start seeing well what's the lifetime value this particular user has generated for the smart contract what's the net worth and all of those kind of things as well and then we also offer a website integration so if you've done website integration you can also see all the wallets that come and connect to your website and now you can start seeing what type of users are coming and joining to your website and there are a lot of you know other use cases you can explore for example personalizing the website flow basis the type of user getting Avail versus a newbie for example so this is our your users Tab and just quickly covering the last part of campaign before I jump into retargeting so similar to Quest campaigns we also know there's a concept of Affiliates where you might want to

drive traffic to your website through various you know influencers YouTube channels micro Community skills all that so this is the part where you can actually generate separate links for a website and then you can see for you know which each of these campaigns you know what has been the impact so for example if you run cable campaign with multiple covers in a driving traffic to your website then you can see how many people came in What's the total number of wallets that connected you can again see the final of how many people vested website connected their wallets did the transaction you can also see some geographical tagging if you have enabled that we obviously recommend not to do it given the whole web pages of privacy so kind of like a crypto native Google

analytics is also possible in the platform so this is I'll say the second part of our product which is just campaign creation and analytics and finally like I mentioned retargeting so what you can do is once you have created these campaigns and got in a few users across your Discord which are your launch in users you can start creating some of these custom cohorts or segments for example questions who might have a high net worth or Discord members who might be super active so you can create and slice and dice as data quite simple no code way of saying hey of all my questions how many of them basically have you know Twitter followers say greater than 10 000 right those kind of things and what this enables you to do is then to each of these custom cohorts

you can from the platform itself give them rewards in the form of tokens and nfts give them XPS or actually token gate which is basically say hey if you hold a particular token I'll give you a particular role in Discord Channel or a telegram channel right and that's how you sort of re-engage them re-target them so you got these users now you want to make sure that the best users from this particular campaign or the power users essentially get retained or you know are rewarded or just keep engaging so you can do all of that essentially from the platform as well because you also have their wallets Discord and Twitter connected so if you go inside a user you can see all their identities connected in one place you can see what all nfts do they hold and all of that so it gives you a good sense of the user

that you're actually acquiring as well and finally this but just one small part so you can actually create those nft rewards right from the platform by just uploading a picture and the nft gets minted and then you can send those nfts out reward so that is broadly what I'll say the product is about again summarizing you can create Quest campaigns you can create affiliate campaigns for each of these you basically can also go in deep inside and see what the impact was both quantitatively and qualitatively and then you can retarget and re-engage them through allow lists so token gating and all of that awesome I think that's a great high level explanation of what someone can do in in track

um yeah you mentioned some of the deeper Integrations between what we're accustomed to seeing in like a Google analytics type of platform yeah combined with the web three elements of retargeting those users with incentives like nfts or tokens or XP that you can tailor specifically for certain cohorts that meet those criteria you're looking to Target yeah that's right just a couple more I'll say new features are also coming in so we've also already recently a Discord report let me just try try to show it to you that you guys have a view of that and just give it a sec yeah I think that'll be a good feature to take a look at given you know we have been hearing some pretty rave reviews about that one

oh yeah I'll again bring up my screen and by the way thanks a lot for you know patiently hearing me out yeah yeah it's it's at this point um to combine the elements that that have proven successful in traditional web 2 you know internet communities and products now combined with web 3 types of incentives exactly right so this is within the reports section so this is just right now by the way this report will be for your Discord for every single Source right now it's just dummy data so you can just ignore a couple of these things but basically what you can see is within your Discord Community however members grown how many of them are active you

know what is the number of members per role these kind of things you can see engagement shots so you know how has been the sentiment in the community Arya moderators for example responding to messages on time those kind of things and then you're gonna actually also see some of these retention and activation metrics as well which is quite common in the web 2 world but not so much in the back three world of Discord and Telegram and Twitter so that's something that you know we have made which gives you a very good understanding about how your community is performing and how your resources are effectively being used outside of just the campaigns so I just wanted to show you show this to you but yeah this is broadly what the product will look like in I think a couple of days so I think during the launch for

the latest product as well this has been great thank you for uh for sharing um I think this is gonna be really valuable for our community um yes and anyone who's building a web 3 Community who's looking to get deeper analytics and a stronger Community uh engagement in their in their product I think this is a valuable product yeah yeah definitely definitely