The importance of the communities in the building process / Maria Magenes

Transcript

foreign [Music] yeah okay hi everyone I'm Maria and I'm a where are these lights okay okay and I'm here today I'm Italian uh and I'm here today to talk to you about the importance of community building uh why so I want to introduce a bit myself and tell you why I'm able to talk to you about this topic so as a as mentioned I am involved in the space

since 2018 so almost five years now and I was involved in the mayor let's say defy project so I have a maker Dao balancer now I'm in my main jobs are always thought up and spaghetti for the Italian Community which I founded with the Mateo and I am not a technical person I am a marketing person so that's why I'm here to talk about this topic recently I uh listened to a podcast by Amanda Cassatt who is the former CMO of consensus and the founder of Serotonin

and this sentence was really powerful to me because it's it's really true so while products and projects represent marketing represents the muscles what does it mean it means that marketing is just as important as the project itself and it has to be very clear in the founders mind because if you just have the bone you don't move and if you just have the muscle you also don't move so you need both um but what is the community uh for web free uh web free marketing is not the

same as web 2 marketing or in in general uh other like uh spaces marketing uh it has the same let's say areas so events communication and PR social media content campaigns whatever but there is a basic difference that I have noticed during my years in the space which is a community and community building is represents the the route the route to build uh everything else and that's why my presentation is called like this but there are different types of communities

in the space um and the ideal word is to have all of these types of communities all together forming a your community but let's uh like uh talk about the different communities so we have we see the builders the community of Builders which are uh mostly interested in developing on top of your project of your protocol of your technology and they come together as a technical people as developer then there are the enthusiasts who are really into like what your project or protocol can

deliver and what is the final goal what's the uh the benefit for the the humanity and the society then there are the users so who uses your protocol or project uh or your service let's say because there are also daps uh that are Standalone so users are your community in that case then there are the token holders token holders quite to me a bit like so they can be like healthy uh that they can represent an healthy Community or just she learns I prefer the LT token holders and

basically they are these people that believe that the token value is strictly connected with the project uh success and then finally but also very very important the team so I saw and I have been involved in a lot of different projects as mentioned and some of them in some of them the team was not like the culture and the team behind uh was not very healthy and it's it's very like um you can see the correlation between an LT team

and the success of a product or or project meaning that the team is the very very core and primer community that you are building on top of so as I said the ideal is to put everything every one of these people together and and build your community finally my presentation is very short and easy because I just have 10 minutes I want to talk about uh the some tips some like best practices let's say um on how to take care of your community

and then if you want to know more you can reach me and I will also be happy to tell you more but basically what you need as I said the very first finger is the team uh so you can have either one person or more than one in your team taking care of marketing and Community but it's very important to uh try to have this person from the very beginning so a lot of projects uh try to hire to get on board a person a marketing person after one and a half year they already have the idea and they already started

to work this is wrong in from my experience so you need to have someone marketing slash Community from the very beginning because he needs to be involved or she better she needs to be involved from the very beginning of the project and to be like very into the you know core of what you're building and what you want to achieve to be able to pass this passion to the rest of the world uh the second point is be open and patient for example uh this is a good example at events big events when when you have a debut and

you are sponsoring with a stand with a boot you uh receive a lot of stupid like not stupid but a lot of questions which for you can be like but you need to explain you need to be very open patient and explain because everyone is welcome to learn and we are a very small space right now and in order to scale we need to be uh very not knob so like be inclusive otherwise we are not going anywhere they have the third thing is developing relations so go to event if you can't go to event just like message with people involved

with the other projects try to do activities together cross marketing campaigns across communities Etc and finally be creative so building a community is very difficult especially when you don't have a token uh to like build on top of the token so grabbing people together is not easy try to be as creative as possible for example making um like trying to involve people users or whoever in in building in the actual build of your product so asking

feedbacks making some incentives campaigning with pop-up or whatever and this kind of activities and these are the four things that are most important for me uh and that's it I think my time is over okay thank you [Music] thank you