How to Build a Global Beer Brand with the Help of Web3

Transcript

uh and we're kicking things off with a fantastic speaker to talk about how to build a global bear brand with the help of web 3 please make her feel very very welcome put your hands together for Shantel elast start I see hi so some of you already know let's see where my presentation is let's go one back so hi I'm Chantel I'm one of the co-founders of maab Bru Society I mean I know some of you guys um who from the other ones heard about us or maybe had a beer yesterday already

one of those okay so some of you that's good um we are actually like bridging walls we connect web 2 with web 3 and bridging into a global beer brand so what we're doing is we have a nft project which is at the end to be honest like a business model um so it's not another pfp project we actually have in real life product was was super important to us to actually bring in real life value to people and not just not to talk that down but not just another picture and community and only events but really building an really business model around a product and use we three and nft like the space to build

up a brand around that so we have holders right now in 45 countries that means our holders get 240 cans per year for free like cans 60 uh quarter this is like the main utility in how you attract or how we attracted most of the people um who are our holders now and also having like two events a year one was in Germany at our Brewery as we are really owning uh in Real Life Brewery in Bavaria very big size so we can brew a lot of beer a lot of different kind of beers we will have four Brewers onite right now it's three we have right now three different kind of beers but I come

to that later um but what is the real big thing for us is the revenue share model so we transform fans into Partners what I love about web 3 if you think about a business model is that if you're own web 2 you usually call people customers or clients and then you try to make them from customers to fans of a brand in web 3 you really try to attract them um from the beginning was something they're really passionate about we did that with beer so you skip the part where someone is just a customer and just buying you really make them invest in your nft project so they're directly fans and spread the word outside but if

we go from the stage from fans to like real Partners means brand ambassadors we want to make them enable and help us spread the word International to go for example to bars to hotels to other companies also to just friends and show them the beer and tell them you should list for example me Brew in a bar which makes that the bar is ordering the beer for example just without an nft just regular in our shop or give us a call and just say like we want to to have I don't know five Cs a week for our bar and what we do is that our holders get 20% Revenue share so like an affiliate program this is more like web 2 but that helps us

really to grow the brand International as we have holders in 45 countries that means we have holders in 45 countries who help us grow that beer brand but because usually think about how long it would take and how much money it would cost to actually build up a brand in 45 countries so at the end our holders are like brand ambassadors out there who spread the word and help us to internationalize this brand so this is where this web two to web 3 comes from because we have actually a product it's already out there we are maybe I show you that first um the communities at the end the fans the key to build the brand International to spread the word but

also give us really really good Market feedback because usually when you're building a brand for example web 2 you're launching a product and it's already totally done and you hope they will like it and if not you start over you need some month or most of the time month sometimes years to actually get a really good product on the market and you hope they like it what we can do is we have a Target group so we can for example ship to our holders first a beer see if they like it what the feedback is before we really um produce it in a in a big time in a a big Supply to make other people buy it for example or what I love about the space I mean I'm going to a lot of conferences I'm talking to a lot

of people um doesn't matter if it's holders or also our community which are sometimes not holders but really like what we are doing and just get inspired in ideas and see where this space where we connect and collaborate and also so the community help us sale they are like our salespeople but also give us really really valuable feedback you usually wouldn't get so easy in web 2 without maybe paying people or give them free beer or something and if we get them free beer they bought the nft first so as we started um last year in April which was in the beginning of or kind of in the beginning of the bare

Market or when we hit it pretty strong um we first thought we want to um buy the brewery after the mint and what we got as a feedback was that people asked us okay cool that you want to buy the brewery from from the mint but what's happening if you're just selling like 20 to 30% or something or minting so what we did is we bought actually the pry preman so we went very bullish and bold into this project because we're really believing in it and people were able to buy the beer Prem Min like three uh for example three bottles or after the bottle time it was Ken's to

actually try the beer because it doesn't make any sense to BU International beer brand if the people don't like the beer so we made them order it for a very I think it was like €7 international shipping already to the US for €7 EUR and to Germany so everywhere people were able to buy it try it we made them like post a picture on Discord and on Twitter and then they got the lless spot so if they tried it before and then had to do something to get their lowless spot they usually immediately faster connected to the brand than it would usually be so what we did to especially in a bare Market to gain trust and because people were minting less I mean all of you know that probably um we shipped prent we bought a brewery Prem we did our first

in real life event our own at the brewery three days Beerfest three days free beer for everyone who was interested in the project to really gather the community together but also went to a lot of events especially last year in Germany to make the people see us as the whole founding team is dogs I have like seven co-founders who are very very good in their expertise so my background is design and marketing and branding meanwhile also like web 3 and doing these kind of conferences um yeah so the people saw us they could talk to us they saw that we are actually already producing beer Prem mint which was I think at the end one of the main reason reasons why we succeeded and we are

still here and still building and people really really I I really have to say that we get so much so much great feedback because people appreciate that we are still building and bring in real life value especially in the totally bleeding market right now so um this year if you try it later if you have try tried it this is like a typical classic Bavarian Brew which is like Hillis fobia like a logger um with 4.9% classic but what we want to do is our company is all about Innovation so using the web 3 space to grow International using the blockchain um but also we want to do Innovation beers

so one part is having a classic Bavarian Brew because why not we can brew that people love it it's good to attract the first people that one will stay so we will not get rid of it but what we want to do too because the Market in that for low alcohol and no alcohol beers is the most growing market right now in in beer beverage or beverage in general um that we you see the green can where I'm standing in front of it that one this is our BPA light which is tasting very I mean I don't have it here but if you have the chance to try it really try it it's just have 2.5% but it's so good it tastes almost like a classic Bavarian P just lower alcohol and a big easier going but it

doesn't taste like water what you a lot of time have when you're having like a uh low alcohol beer and what we will have too and we're working on that right now is like the Innovation line you see on the right side so uh maybe we ju don't we will not just have those two beers like the classic ones there will be a bunch of more just as an example and as an example for an innovation line we are right now working on a very very very good nonalcoholic br Brew which is which has to taste our goal is that it tastes like a full beer like really a Bavarian Brew not what you sometimes get when you're drinking like 0.0% beer and add also nutritions to it so for example

in the middle you see the sleep rule there are several people who drink a glass of wine or a beer before they want to go to sleep to sleep better and we all know that if you're try to sleep and you drink alcohol before the Sleep Quality is way like will getting worse so we want to add some melatonine for example to sleep Pro so non-alcohol beer full in taste with melatonine or for example our energy Brew this is more like um if you're for example out at a party or uh we also work together already with some gaming companies because you we add like Guana and ginang for staying awake like like an energy drink but based on a beer so

non-alcoholic with energy and try to do more different kind of innovation lines because we see a market in there but also here we can involve our community to ask which beer are you the most interested in and that one will be the first we are brewing and then we send them out they can test it and we get a really really good feedback because imagine holders of an nft beer beer brand or a beer project they're very critical with beer so um what I'm kind of bullish on what I really love and I didn't have that on the um I didn't see that at the beginning when we started that this could be like one big thing for us is you see that here this is not our

regular can like our regular can is the black one for example this would be like the equalent um we could really do or we are doing white labeling cool labeling and we could do that for other um other nft projects B2B like we're working together with big companies already who are ordering for their Summerfest or who for whoever um for example 5,000 cans which is for a company way easier to sell 5,000 K to a B2B client than for example to uh to a private person so not like other nft projects are may be doing it like just selling the IP rights for example and we print it on I really want to do and are already talking to some

some project right now that we can bring value to other projects if we're seeing it in the web 3 space so for example if you're a holder of I don't know in like the bigger one is a stoned ape if you're holder of a stone ape you can go to a website and get token gated that can and you can order for the same price like we sell usually your own beer like from that Community for that Community for the other project it's pretty cool because they can provide a real life product like something they haven't had on the road map for example but really brings value to their project for their holders without them have to brew have to can have to ship because we have all of that set they can just use

our online shop for it so my goal in Co coporations and corporations is always to bring value for everyone for their holders our company their company and we can do that for B2B b2c web 2 web 3 so this is actually a pretty big thing and if you're going to a lot of conferences and sometimes side events depending where you will see us more often because we were at a lot of conference of soci events this year already so um to summarize it a bit our business model is at the end a part of it is nft and web 3 this helps us to get Market feedback but also what I said at the beginning to

grow an international beer brand with the help of our holders we have the classic beer distribution so people can just order it doesn't matter if it's B Tob or b2c we will have the Innovation line where we really try to open new markets as we have a really big Brewery in Bavaria like owning it uh we can do brew as a service for other projects B2B but also like just a region around because we can can inh house we can fill bottles inh house we can label inhouse um we can get like do everything in housee what sometimes a lot of breweries also onsite can't because they just Brew or just someone has a filling machine so

we can move pretty fast the white label story what I just told you we can also do private label that you don't see anything from metab breu this year is like a collaboration can so you see a bit of metab breu you see a lot of branding from the uh conference here and also what I haven't mentioned uh we will do a franchise model for tab rooms and we already opened the first tab room and one utility for example for our hold this is that they not only get 240 cans of beer for free a year but also can drink for free at our tab rooms and for us of course it's better to um we don't have to sell the beer to our chap rooms there is no middleman in between so we

make more margin if we have our own tab rooms it's easier to spread the word um and provide another value for our holders so to summarize it um our big thing so far was we minted at the end of September beginning of October last year we closed the mint at the beginning of this year I think it was February March uh because the floor price was stable we didn't have to close the mint so we made like 1.2 million with the mint during the bare Market what I think was okay we have holders in 45 countries means we already shipped to 45 countries we opened our first uh tab rooms and we are working together with a lot of projects

already and what as especially in the market conditions right now but you can see what value this project has for our holders if you see it from the nft and web 3 uh side um our floor price is still stable so we sold around 1,350 nfts 1,300 I think I don't I haven't looked it up for the last two days but there are always between five and seven nfts on a secondary higher than the mint price so as I said especially in the market conditions right now I think that shows that the people believe in it but also they still get beer doesn't matter what's happening they still get beer we guarantee it for at least 3 years but as long as we exist

so it's like a lifetime supplier as long as metab Bru is there yeah that's it I don't know if there are any questions maybe yeah one second one second oh I have to wait for a second because I didn't get it sorry yeah s is there a fund on the bottle and if so can I return it to lle to get it back I still didn't get it a bottle what is there a fund on the bottle in Germany oh yeah yeah yeah yeah it's a it's a fund on the yeah just in Germany it's like uh for everyone who's not from Germany um you have to give the the can back like to the supermarket you

get 20 uh 25% uh 20 not percent 25 cent back so yeah Fund in Germany exactly like regular regular regulations and if if I sell my nftd can the new owner update the metadata meaning the address to get new deliveries or is always to the original owner no you can um if you have the nft you get a quarterly airdrop and then you can redeem the airdrop on our website which is like a Shopify shop and you can always change the address and maybe what is interesting too the shipping is like the beers for free the shipping too and for example to ship the TOs is $55 so the shipping is included the only thing is in Germany you have to

pay the 25 cents per can but you get it back if you bring it to the supermarket so yeah yeah thank you you're welcome just uh that you know where I look at it there is sometimes questions on here so okay if there not more questions then I would say thank you for listening especially that's time of the day and yeah