The evolution of tokenized culture: from Snoop Dogg to fashion

Transcript

GM GM welcome to web3 Academy your one trusted source to capitalize on the next big phase of the internet don't get caught in the hype cycle I'm jay bird and I believe that digital wearables nfts and blockchain combined are going to change the way we experience the internet that's why I'm carving a path for doers to confidently build and invest in web 3. on today's episode we have two of the co-founders from mintage Nick Alder and Brennan Russo joining us to talk about their token Tech enabled fashion company that they are building along with Sean

Witherspoon a famous fashion designer who has designed some of the most famous shoes in the world it's the most famous Nike shoes all three of these guys they've been at the start of Internet culture throughout their careers both of them worked with Snoop Dogg early Nick was the one who created Snoop Dogg's Twitter account and first got him onto Twitter until Snoop literally went to Nick and said yo give me my Twitter account I want to start to run it then Nick got Snoop into nfts and was part of dropping his first nft Nick was early in yoga labs and Brennan was also super early in the space and then they started to collaborate and they've created mintage and mintage is all about fashion both digital fashion and IRL

fashion and it's a brand that is going to be pushing the limits of the way we experience our fashion in the form of G's their first drop was a pair of jeans which has an NFC chip in it you can scan the NFC chip and then claim an nft on your wallet with that nft you can get access through token gating to certain experiences and they're talking about really cool things that they're going to give you access to in the future and then they also you get with the physical genes you get a digital pair of those jeans which you can Flex in the metaverse now right now maybe not so much use case for that but we talk about in this episode what that looks like in the future of what it'll be like when

you can wear something that you own in fortnite in a game or in the metaverse so you could truly be yourself in the digital world this episode is all about the evolution of culture this episode is a look into how the internet has changed culture so far and where we are going and how important it is to not miss out on this we are still so early and if you are listening to this then give yourself a pat on the back because you're here you know something the rest of the world doesn't know and if you stay involved now especially now when so many people are leaving when it's a tough time to stick around the benefits will pay off you will like Nick and like Brennan you

will be ahead of the curve and that'll pay off in your Investments and that'll pay off in your career that'll pay off in your opportunities in ways that you never knew this is an incredible episode that I'm so excited for you guys to hear let's kick it off with our sponsors and then jump in the future of social media is here and that future lives in web 3 on top of lens protocol web 2 social platforms are broken and right for disruption you see the epicenter of social media is the creators and yet they are the most neglected web 2 platform forms like Facebook Tick Tock and Instagram are all essentially robbing creators of their worth creators are a new type of entrepreneur forming new types of businesses yet with web 2 platforms creators don't own their content to their profiles and that's their product in business instead they

are tied to the platforms they choose to create on well just like how crypto is freeing us from Banks web 3 is freeing us from these centralized platforms on lens protocol creators own their content own their profile and even their social graphing followers in the form of nfts this allows you to move freely from one social application to another with your content profile and followers moving along with you lens protocol enables self-sovereignty for your social graph and interoperability across the internet at web3 Academy we believe this is the future of Social and that's why we've partner with lens to ensure that the path of social media is heading in the right direction visit lens.xyz to learn more today what's up y'all doers we're seeing signs

on chain of the very early stages of a crypto Bull Run there's a big wave coming and we want to make sure you're on it Now's the Time to capitalize on the opportunity how you ask by starting to practice consistent dollar cost average buys into strong network-based assets like ethereum and Bitcoin however when buying please make sure to use a trusted exchange our newest sponsor by D5 is a reliable exchange that offers you a platform to turn your Fiat into crypto they also offer awesome rewards allowing you to earn up to twenty eight hundred dollars for completing easy tasks like setting up two-factor authentication and verifying your identity if you're eager to get into the market get started with by defy Now by

visiting bydify.com that's bydfi.com or clicking the link in the description below Nick Brennan welcome to the show so stoked to have you both here today long time follower both of you end of mintage thanks for showing up thanks for having us let's go appreciate you let's go let's go okay let's rewind the clock a bit before we jump into web three I want to start back at the beginning of both your careers or earlier in your careers you both have been purveyors of Internet culture for a while Nick you got your star when you built a social media agency and I think we're probably one of the first to go to

large Brands and say hey we'll build you a Facebook page and we'll build you a MySpace and Brennan you over at Adidas building culture at Adidas both of you have worked with Snoop and I know that early on in your careers which is impressive to me that you you're clearly both amazing networkers as well so maybe we'll get some tidbits about that throughout the show but Nick let's start with you start from the beginning of whether it be working with Snoop or the start of your career how has the internet impacted culture from your view that's a big question I mean internet is and culture are so kind of fundamental to my entire career you know if I go back and it's turned the clock back I was a fan of hip-hop music growing up like it influenced everything for me you

know long before the internet and long before streaming you know I would influenced by these artists and what they wore and you know how they talk who they connected with and who they endorsed and so that was a big just I don't know if it's a hobby or it's just an influence of mine right so as I went through school and high school and college and ultimately law school I always saw that being part of my world right and I didn't have any access to people like Snoop Dogg I wasn't connected to them but it was just kind of like part of my routine when I read what I listened to the type of early blogs I would read so I found myself initially practicing law for a very short period of time and I found

myself in that position where I was like wow I didn't this isn't how I expected my life to go and I wasn't great at it I'm sure I had the capability to become good but I didn't fulfill me and I just couldn't wait to get through my day so I could go out at night you know go see music or be in a club and be around it and I don't know what was drawing me there and ultimately I found some opportunity needs to leave that and move it to television production and I found myself one day on a television show an unscripted TV show around Snoop Dogg and that's how kind of we got there but to get to your question about culture like it just has been something that I breathe it you know and when things like the internet and streaming and social

media have started to emerge those are the ways that I've continued to expand that connection has been through culture right so obviously it's an amazing these are amazing utilities amazing tool sets but the way that I've really truly engaged with them is through things like style fashion music art right they've expanded for me as back in the day you know you'd have to like learn about something through a magazine or a friend and you'd have to wait a month to get it and now it's instantaneous right so how do you edit all that how do you go through how do you filter it right and to me you filter it through curators influencers storyteller and people I think who lead through culture so it's a

very hard thing for me to Define only beyond the fact that thought leaders and the kind of people I referenced to me like where I play is really in the culture space so it just seeps in it seeps in through me through this emerging technology it's the first time that we had the opportunity to all participate in culture on such a global scale right exactly we could all communicate we could all create I mean not in the beginning of the internet but really with web too and when you started your agency what was it about social media that caught your eye like how did you know that social media was going to be big and maybe you could lead into did you have that same feeling with web3 and how did that kind of lead you there yeah I mean 100 so I think my really big

social media moment was around the time that I really started at cashmere at that time cashmere was a very small agency that was I think you said earlier but we were building blog posts and and Myspace pages and we were working with record labels and movie studios to create like content throw parties and stuff like that it was before really Twitter and Facebook had had taken off they were happening and they were bubbling and I was on you know Myspace and Friendster but I wasn't a big user right and then Facebook came out and I was like one couple years right above that college group that started Facebook so he took a minute for me to even get onboarded to it right so I'd been

playing with those things but I didn't take them that seriously and then I'll never forget I was in my first couple weeks within the cashmere organization and Twitter was exploding and it was exploding because Ashton Kutcher was competing with CNN about who can get the most followers so I'm not sure this is for like the nerd early people who remember but it was explosive and I remember I said to my friend Ryan Ford who is still running cashmere um he's amazing I look him up awesome thought leader and Ryan was the former editor of The Source magazine too so he's kind of like again from that sort of traditional culture into the new emerging digital culture and I looked at him and I was like hey man I don't get this Twitter thing he said essentially something like nothing wrong with not understanding it

but you'd be foolish to ignore it and it was like crazy light bulb moment and I was like okay okay okay like I can't hate I need to Now understand this and I went deep and that's when I sort of like really started to sort of say who are these people that are behind these things the Jack dorsey's the mark zuckerbergs the you know these people and I I made it my mission to be like I'm gonna get to know this world I mean I'm gonna start to understand it and that was like this sort of crazy transition for me and that was when I was like okay I'm gonna use it I'm gonna get on there I'm gonna start to understand it how to navigate it and I didn't think about it for myself because I'm working for clients I'm working for artists Brands so I'm like how do you

navigate their voices on there and this is where again the Snoop card was amazing because he's very trusting of his team once you earn that trust you know he used to make fun of me like Twitter of Twitter Twitter were you always talking about Twitter but once I started to navigate it and started to sort of like be able to like help him use it and then he would go to shows and fans would be like I love you you're so funny on Twitter and he's like give me it I'm doing it all you know and then she fully embraced it I think to answer your question like that was the time that I realized like this digital momentum around social media I mean there's so much has happened in between Something's Happened early on but you know how we started to use it like we

were like on there creating short form video content before old so Old Spice you know we all know Old Spice that was like this pivotal moment where they put out 50 videos and they really talked to people we did that before that man we went in the studio we were on a green screen and we had Snoop do little snippet shout outs to the most obscure people like some dude in Scotland or Ireland who grew the biggest vegetable you know what I mean some swimmer in Brazil or Beckham and we were like playing and so we were hacking the internet because people had to follow us in order to see that conversation or follow Snoop so these are the kind of early lessons that I had you know and then obviously to take it to where we're at today 2017 exposed to what was going on in

crypto didn't fully understand it but I knew I had to embrace it did a deep dive and that was a financial mechanism didn't have a tool set for me but then you know 2020 Clubhouse in those rooms listening to artists and thought leaders and influencers and musicians talk about it and I was like oh there's something here and I said you know in 2007 and 2008 when I started on the social media train I didn't go all the way in I used it and I helped build these things but I didn't fully embrace it this time around I said I'm not going to miss this and I basically put everything else on hold and went all the way in and really was like I'm gonna understand how does the blockchain work what are these different

protocols I mean how do you use them like the degens or Museum how can you trade the assets but how can I use them as tool sets for building businesses and started to advise other companies and that's when really said I gotta build something now whether it's win or lose succeed or fail I can't look back on this early moment and regret not building something and that's when called Brennan and was like Hey man we work together like let's go and that's where we're at now I love the uh conviction okay Brennan let's jump you in here so how did you guys originally meet you're over at Adidas working on culture on their side with athletes and entertainers and musicians give us sort of your

background of your story and how that led you and Nick to link up for sure I was like 23 years old I was young and John Wexler who's how I know Nick came in by my desk one day and goes hey you know Snoop Dogg is going to be here in an hour and he wants to talk about football and I was like Well everybody's at lunch because at Adidas between 11 and 1 everybody goes to lunch and like I think you were proud so I'm like we gotta get some people in here to like present like what do you want to talk about what do you want on the seed do you want to see a deck and John's like yeah do all of it do all of it I'm like uh like clock is ticking so in a mad scramble I rushed to get everybody into

a room get all the executives get a hold of them and then I'm like setting up the room and I go to lean to the room and Snoop comes in the door and we're face to face and I'm like oh my God so I like back up and within like five minutes of the conversation the executives ask him they're hey what should we be doing and he goes you should not be asking me that question you should be asking him and he turns any points to me and I my eyes light up I'm like oh God like you know I shouldn't be in this room and his bodyguard was standing in the doorway that's why I couldn't leave the room but it brought me into the conversation and his point he was trying to make is like lean into Youth and lean into culture because they're the ones with their ears

to the streets and they're the ones that know the upcoming rappers they're the ones that know the upcoming Brands they're the ones that know the trend and can spot it super early because they're a part of it and a couple weeks passed by people were like hey you know we should do a Snoop Dogg football cleat he's a huge football fan nobody had followed up on that and I went to my boss's office hey like can I take this project on and he's like yeah sure go for it came back to him a couple days later I was like hey I just want to let you know we talked to undefeated or willing to sell the cleat in it's the first time they've ever sold a football cleat snoops on board the entertainment team's on board everybody's on board all you got to do is say yes and he looks at

me and he goes you did all of this yeah and so so then from that point that's when I really started to get to know Nick we started to work together that led to five years of Snoop Dogg having his own signature football cleat and he was the first ever non-football athlete from any brand to have her own signature football product so it was really fun to grow that and it grew from a tiny little one store one day drop to in every Dick's Sporting Goods football door in America so that was really cool to see that program grow and to see how that really resonated with the kids because that project was always culture first and that was always really focused on the cultural touch points that the consumer won it and the consumer at that

time was a 16 to 18 year old high school football player Dan doers be doing like you guys are just Hustlers I freaking love it I love it this is what we're all about here let's just talk a little bit about both your entry into web3 Nick I gotta ask you to tell your story about Jimmy daddy gifting you Apes as I believe was sort of what got you your first maybe your first nft you tell that story and then maybe you helped Snoop launch this person of tea and how did you convince him to do that was he in was he did he think you were crazy was it just like his Twitter account back the day where he laughed to you in the beginning and now he loves it the Apes up right so I think there's a couple moments that happened simultaneously you

know all those things lead up to that one moment right I was really close with a engineer developer designer really kind of a self-taught kid who who knew a lot how to do a lot of this stuff on his own his name was Frankie nines and Frankie nines had actually worked for us like a decade ago not maybe not quite that long to develop an app and that app was called snoopify and what that app allowed you to do was download sticker cartoon like images and put them on your photographs and then you would take those photos and those stickers were like really fun cartoon things that you put over your face or you know you like put a baseball glove on your hand or for

Snoop a joint in your mouth and you would then post them to your Instagram right and like it was an early Instagram where not everything was so produced people just throw photos we like again we kind of hacked the Mainframe before you knew it everyone was posting these photos and this little app was Rising the charge I think we got up to like the top ten you know this is a crazy time like that's like not easy to do you have to pay for that and so we did it that was like this crazy first realization for me that digital assets or something now this is pre decentralization so this is meaning that you would buy a sticker for a dollar or you buy a pack of stickers that was a microtransaction in the app and then what thirty percent goes to Apple it

lives in the app and once you stop using the app it fades away but I remember thinking to myself wow people will pay for this and people want to have fun with this it's like gaming mechanics and Frankie understood it really well because he'd worked at Zynga he didn't go to college like his education was Zynga and and I will say this now Zynga where I have seen through web3 is like grad school for some of the most elite designers and game mechanic people I think Dapper Labs a lot of those guys were early stinga anyway I think like it's almost like college with Zynga and grad school was Dapper Labs so Frankie calls me up one day in 2020 or 19 and he's like are you paying attention to

web3 and nfts and I'm like my eyes glazed over I'm like I have no idea what you're talking about and he goes and he pulls out a couple different Decks that he built and these are Decks that he'd built in like 2019 that to this day they haven't even come to fruition half the thinking it was it was crazy and he was at the time now working at Dapper labs and working on something emerging called NBA Top Shot and building like early decks and stuff so like it's just about like relationships you build early and the stuff that they do and you may come in and out and he comes back in my life he's the one who got went online with me and showed me how to set up a metamask and this is the guy who gave me the Early Education and I remember just

being like this is too hard but I did it and then one day right around the time the top shots exploding is when I'm like okay again you gotta pay attention call Frankie Frankie said hey I'm gonna introduce you this guy named Jimmy's a a whale and I'm like okay whatever he owns all these crazy nfts I'm like yeah what his child means cartoon characters like whatever yeah and it's just Jimmy and Jimmy's at that point launching his own business called um nfd42 nameless and Jimmy and I hit it off and I'm fascinated by this guy who left his job to hike the Appalachian Trail and then decides that you know crypto is going to be something and buys crypto kitties and and I'm like look who can I introduce

you how can I help you and I helped him meet some people who helped him along the way it was just a really good kind of like mutually beneficial relationship and then ultimately one day these are the guys who like I think at that point I might have had like bought maybe one nft I don't even remember and a bunch of misses and I was on a trip with my family and he's like hey what's your wallet I want to say any of these Apes that I bought last night I bought 420 of them crazy about 1800 of them I'm like see who are these people he sends me three and they go on my wallet and that was it and I'm like what do I do with it and he's like nothing all right cool it wasn't that long after that they didn't really go up for a while it was a few

months later when they gave me the dog for owning the Apes and then I was like oh now I have this dog that's worth eat and that was my first trade and that was where you know I understood what they meant by stacking East and I was like okay I gotta start doing this and you know again it was learning by experience and you know after a while those Apes obviously Rose and the community was built and the early energy was really happening it was really the most exciting time for this new world with it came a lot of you know then I was experienced the haters and the people who didn't want to see it win and the people who want to um make it go away whatever the case may be but that said that was sort of pivotal for me and that

put me in touch with you know I got to know Yuga labs and I got to meet these people behind it and I got to understand their vision and where they wanted to go and that's when I started to think about okay like you know how does Snoop and Cordell and how do we get to experience this new gaming mechanic and this new IP game where you can build Brands within their brand and you know it was a huge eye-opener well and I've heard you say that when you we're working so much with Brands these artists and bringing them on to social media and then seeing that Facebook and these Mega tech companies were basically monetizing our user base and then also not even allowing us to connect with the user base anymore they were now charging

us money to connect and boost posts I think that's one of the for a lot of people in web 3 currently one of the common themes is that they've been rubbed in some way by web2 not by web 3 by web 2 right they've had that like I built something and now I no longer have control of that thing and I can't even access my own audience I get nothing and you get 100 take rate and it's like what's going on here this is a broken system yeah yeah and you know I don't know if it's rugs but it's definitely business right these are businesses and and the thing that bugs me and I'm a huge like critic now of social media platforms now I think social media is an amazing tool set yes you can argue that it's a race to the

bottom and it's low brow and it's definitely has its problems with how kids are interacting and we need to solve a lot of those problems but I think social media as a whole is the first part of the digital Revolution that has again enhanced our lives in a number of ways however again I'm a huge critic of these web 2 social media companies and I was so bullish on them I bought their stock I was like you know and I met these leaders and I got in the room with them and they're all decent people but when you stand behind this massive business that stock prices everything all that messaging all philosophical stuff sold is gone the thing that really really bugs me was the

way that Facebook went and did it and the way that they kind of went out and instead we're going to build this world where we connect everybody but it's not that it's entirely the world where you have to get in order to speak to any of those people that they've connected you to I spent a lot of time on Instagram now is like the tool that I hate to love I'm addicted to it like I look at it and I have 14 000 followers or something and as much as follower account I don't want to say is important if I'm building a business as well why wouldn't I try to speak to that consumer who follows me why not I want it to grow I want to have as many followers as I can right but if I want to engage with them I can go on

there right now and pay thirty dollars and I'll get not just some hacking system it has Instagram directly I paid thirty dollars and then it gives me a few more people that look at it and that it hopes that you know it's the right wording and it's the right that people will click and then they can say okay we can converted you and I don't even know if those are real followers even in you know so I'm sitting here and I'm like this is crazy it's so crazy to me I'm just so disappointed and I'm so disappointed in the fact that you know Mark Zuckerberg goes on all these podcasts and talks about this future of a metaverse but at the end of the day it's a business it's business wants to sell you more advertising and sell more users so I say that very passionately because I

see some sense of being able to rebuild that and restructure that and reuse these tools where it's one-to-one and I can speak to you directly however we got a lot of our own problems that we have to get through to catch back and forth yeah for sure Brennan what about you what was your sort of entry into web three did anybody give you any board Apes I did not but I did have somebody on a trip in Miami that's wearing a vintage crew neck right now tell me hey dude there are these monkeys that I just got given like you should pick up a couple of them they're going for like three 400 bucks right now and I was like I don't know about this and I didn't do it and so we still laugh about that to

this day but yeah Nick was the one that helped get me into the whole thing and make my eyes aware to to it all and I think for myself when I was first learning about it looked like I'm a product person like I'm a product person and I'm a brand Builder and that's what I'm good at when I was looking at it I was like well this is interesting like you can let your Apes be used and like make money off them and you know you could put them on a can of soda or you can put them onto a sneaker or a piece of apparel and the answer was yes and that was to me like whoa like what is happening here and then the more I learned about you know cc0 like again all of those things are very eye-opening to myself that came from the giant

machine of Adidas that you know you learn that like I spent time in Sports Marketing and it's like okay the talent needs to make sure that they have like three four five sign-offs before something goes live to make sure everything is perfect but this you know you own even though somebody else put it out you own that IP that to me was a real Revelation and a real kind of like what else can I do with this where else can I push the limits on that that was really what got me excited and then when Nick and I started talking about mintage and and just the concept in general it started around kind of rock and roll t-shirts and it was like hey there's some vintage rock and roll tees and it was like okay but you know what about the licensing and The Branding and then you know from that it

kind of went down the rabbit hole of could we start to explore non-potentially IP driven vintage and then that could lead into newer and bigger and better things and I think that's where things started to get really fun because then you start thinking about okay if it's purely digital can we do some really cool stuff around like what we did like an old granny sweater there's only one of right and it's sitting in a closet and it's worth a lot of money and that person's Never Gonna Let It Go however that is also an amazing opportunity for somebody to own it digitally and that's where we started to all get really excited about how the brand could be built that's a great lead-in to let's talk about mintage this great cover that you guys are building why did you decide side to

focus on Vintage apparel I think you're kind of alluding to it with what you just said there Brennan but maybe you can give it's I mean with your guys background understanding IP understanding culture you could have started any business in webstery you could have gone in so many different directions what was it about vintage apparel that got you excited and how did that come about so I was working at beyond meat at the time and I was making apparel down at a factory in LA and I started talking about web3 somebody else at the factory who had known for a really long time and Sean was at like skateboarding through the factory and he was like who's talking about web screen so we started talking about it I had never met him before had seen his work obviously from working in sneakers but I

had never met him personally so we started chopping it up and that conversation went on for like two hours and so at the end of the conversation we switched phone numbers he had been talking about some things and I was like Hey like you should meet my friend Nick Adler he's way more into it than even I am and has taught me a lot of the things and so then that weekend we were doing a pop-up truck a food truck outside of Sean's store up on Melrose and I was like hey Nick come by like you should meet Sean and so then I'll hand the mic over to Nick on how that day went but I think that day was really what set the trajectory of kind of how things started to go in the direction of vintage because it was the middle of cobit we

were all masked up and you know Nick saw something there that I think sent us down that way yeah I mean I went over to the store and I walked in and I looked around this round two on Melrose and I looked around and kids actually all different ages are coming in a lot of Millennials a lot of gen Z coming in buying t-shirts these are 60 80 100 200 t-shirts and I'm like really just sort of floored by it because these are secondhand t-shirts but I started to ask Sean about them and he starts to describe them to me and he starts to bring up like the tags and the fact that it's a bootleg and the fact that you know it's probably one of 50 and the right kind of fading and I'm like you know he's talking about Rarities and

traits and problems and then he pulled the T-shirt off the wall and you know he's describing it to me and this t-shirt happens to be two thousand dollars like a you know Madonna t-shirt and he's telling me about the fact of like I'm like why would anyone spend 2 000. meanwhile the plan eth is like four thousand dollars so the irony is that that leads four thousand so we flipped it right it's a vintage slippy so anyway so just the way he he's describing to me and and I started thinking about like well if it's a bootle tea like who took the photograph and probably figured that out and like the artist and again this wasn't a solution to make Madonna another hundred dollars because of bootleg merch but it did make me think

about on chain and establishing the name of the author and think about the use cases of blockchain so that was one of the things I wanted to remember the other thing is just about like you know these are going to be digital wearables one day and we're going to want to own the rare stuff in game maybe more so than the jpegs it hasn't proven the model yet but I still think we're getting to a place where video games like fortnite and Call of Duty and GTA are going to want to allow you to flex in game and try to think about like oh how do you become that a music merchandising person and the other part was just touring and you know what you do in the live experience having spin

around the world with with Snoop how can you enhance that digital experience so all these things are going through my mind but at the core is just the fact that this vintage stuff has value it's not like a new t-shirt that's mass produced on really mediocre Blends and soul to scale like these are things that people want to keep and hold and trade and that you know have real kind of a real value and meaning because of the story that they told so I don't want to say like right away we knew what our business was we just know there was something special and we put it together and we blend it all together and through the messaging the storytelling vintage decided to really lead that and become a really big part of that and it's kind of fundamental and it's at the top of

everything we do but I think what we're trying to build here is truly a tech enabled fashion right and we tend to talk about this a lot like our phones right now are technology enabled we don't call them Tech enabled phones right now we're calling the fashion that we're building Tech enabled but I think there'll be a day when it's integrated iyk chips and vaulting token proof all these new solutions that are being built through web3 how can we bring them together in meaningful ways and again that's through culture that's through music that's through dancing that's through DJs that's through sportswear right we're thinking about that and we're using this vintage narrative as this sort of tippity Arrow right so I say that I would say like that's what

really excited us and that's where we started mintage but I will tell you that the reason that we're super invested in and why we spent a year building it and why we you know again we seemed like we just came out yesterday but I expected to go a few more years before we start to even have a little bit more scale but why we're so invested is like and then myself Sean are all fans of fashion probably streetwear but fashion it's so much more fun I think if we'd have probably put all our brains into something maybe sass or like you know really really technical we'd probably be like out of here we'd be like those guys are making money hand over fifth to blockchain web free but so you go to my point earlier about being a lawyer like doesn't motivate me like I love reading

hypebeast and going to events where young kids are talking about their sneakers and it's just it motivates me and I kind of like have other things going on in my life that are still other businesses that I'm attached to but this just like I'll spend time for nothing working on this because it's really really really fun learning about a second hand t-shirt and why that somebody bought that in the first place and you know yesterday we were talking about a Rolling Stones inspire a Grateful Dead t-shirt that's like a Grail that Rory stones are Grateful Dead collaborated no but they used it as an influence and so like these are the kind of things that like motivate me and then to give it one last thing to nerd out a little bit is that

when I look back on let's say hip-hop I talked about the artist and the early 90s Tribe Called Quest jungle Brothers these kind of groups that influenced me as much as they influenced me I think back on the artwork that was on the cartoon and I think back to listing of those records and the names they shouted out and how those names they should have become friends of mine now whether it's guys like a r guys like Dante Ross or producers whoever DJ X Y and Z like and so now I've gotten to know these people they're as important to the storytelling as the artist is they take it one step further it's like there's artists who did those record covers who work for record labels like who have become now reputable in their own way whether it's a guy like Eric Hayes who did the EPMD

logo or it's say Adams who did the Beastie Boys logo like these guys are as big a Heroes to me as the artists are and now I can use this storytelling to potentially create businesses for them or to put crypto on chain for them to receive as an element of the early vintage item that they potentially created that was a new item was potentially free artist swag at the time so there are just so many layers right so many layers there's silver stuff back there and what I can see is both of you have an ability to see where the puck is going I'm Canadian so I use the uh the cocky analogy you can see that and so you've seen that in

web3 you saw it early on you saw it in web 2 and I think that all of our listeners also whether or not you necessarily have that ability if you're in web 3 right now especially right now if you're still hanging around you know something that the rest of the world doesn't know maybe we're not there yet and you bring up a really good point that you guys both decided to focus on consumer which is slower right yes if you went B2B and you went Tech and you built something that was more of a platform or more of a A blockchain or adapt that might have gone faster because it was more focused on the business side where there is more dollars right now on the consumer side it's small right we were recently did a report on number of people in web 3 and

last month we hit a high with 20 million unique people in web 3. 20 million is freaking nothing like horse no but it's inspiring to me that I hear it it's a high because the media that you know I'm sort of trained to is everybody's leaving everybody's going away but I know I'm like no no the tools no no no volumes are down dollars are down but that's because we had this crazy explosion of speculation which actually didn't make sense and in a lot of ways really hurt us right because as a result of that you had 3D players come in and they screwed a lot of us because yeah they got greedy and Greek overtook them and then it put a you know a stain on all of us but the free mints that are happening the gaming assets are happening those are the real the things

around identity and World coin already having over 2 million users scanning their eyeball I get excited about that's the real use use case Okay so back in December I believe was when you launched mintage pass sold out lead us to your most recent job of the genes fruits and veggies I always forget the name because it's so unique fruits and veggies which fruits and veggies are delicious and oh and I also should say to our listeners the co-founder of mintage is Sean Weatherspoon from Nike so that's who Nick and Brennan are bringing up a few times a famous designer from the Fashion World whenever you hear Sean in this episode that's they're referring to tell us about fruits and veggies and use that as sort of a jumping off point of like

where you're going with mintage yeah I'm ready you should talk about it I'll say one thing before that though I'll say that if the listener base here is a lot of entrepreneurs or people are starting new businesses or one thing that this journey has been so incredible for me to get to where we're at is that when you build something new you set out to build what you think is an idea right and you eventually start to realize like I'm so grateful that I'm building this because I'm starting to realize like all these other companies that heard about like I know what they truly do like how can we Implement them in our what we're building right so the journey started by saying let's Embrace digital assets and digital Collectibles and nfts or

whatever you want to call them and let's create something that is it purely starts as a purely digital mechanism and when we did that we immediately realized oh my gosh the opportunity is so much bigger and there's so much more to web too and how you go back and how you attach it and create physical so the journey really started as a pure web 3 Journey but it's truly become a brand building Journey where web 2 web 3 web 10 they're all just sort of technological mechanisms that we use to build this business and then go back to where you're talking about the volume and why it's so excited to hear about like the new users and the 20 million and again super early but still growing

fast is so exciting because like I got a little bit bummed when people would be like oh you're still in web 3 or web3 and I'm like this is the first time I've ever realized that people are like it's a technology like okay you don't want to embrace technology like what's yes there's weird things that have happened and there might be rugs but like don't ignore it man you're okay to not like it but just don't ignore it it's a tool belt right like that's the thing that we always say you do not start an nft business you start a business and you use nfts as one of your tools that's a great course I'm going to use that remember we had an early call with one of our advisors who Nick and I both looked up to over the years and he looks at us and he goes you know I trust you

guys this idea might not necessarily work but you guys are smart enough to figure it out and that's the key right is what he was meaning by that is like when you're an entrepreneur you start out on a journey and you go with the wind a little bit from time to time and if you see a trend the cool part is you're like a little thingy in the sea like you can oh you can course correct and go versus when you're at a big ship you got a lot of stakeholders that need a lot of approvals and you can get to the same spot the thingy is but you might get there a couple months after so I think that's what's really exciting is like we can see a trend and we're small enough and and our team is Nimble enough but also we're well equipped enough that

if we see a trend we can go and attack it which is so fun but how we kind of got here we started out we did the mintage pass and the whole part of that was you know everybody we talked to early on they were like hey like a thousand people is a community a thousand people is a solid amount of people that will have their backs and you know as you grow you reward that community and you build that community so that's what we started out with and the mintage pass was always core to everything we're gonna do in the future and still to this day every conversation that we have around any idea how is the Vintage past community and how are we going to engage that Community make sure that they get a reward in some way shape or form so that's what we first did and

then we went down the road of is how do we do digital clothing and it was purely digital and at the time there were a lot of people in the market doing physical and digital and we really felt like we could create a compelling digital only offering one thing that was unique about vintage is when we set out on this it was okay so vintage clothing the uniqueness about it is that the rips the Fades the tears the stains all of those actually add value to the Garment and early on we all looked at each other like okay this adds a value then we can't hand draw things so that sent us down this road of photorealistic imagery so we ended up getting a camera rig that takes around 50 000 photos of each

garment and that in and of itself was like we were like whoa this took forever to figure out but it was awesome once we did so when you see the artwork on our first collection if you go and look at it you'll see how that looks and it's because they're all real photos that then we scaled down to then animate with a former Pixar artist so the real the real first task was okay we created this amazing artwork it's stable it can barely spin how do we animate it and make it move okay I made it we made it move we made it ready for video games and we created this this concept where we found four unique vintage pieces that you know they were in Sean's Vault and he was never gonna let them go they each

had their own story and their own narrative and then from myself and the you know in the sneaker days it was like okay we viewed those as our Silhouettes so that was you know your Air Force One or your Stan Smith right that was your silhouette and then it was like okay how are we gonna apply colorways to this and so it was a web 3 offered a really unique journey and how do you create altercations to something and prior to us in the marketplace when people would launch a product they would be one constant and you know call it five or six variables and they would affect that one constant and what we chose cited to do is go four variables of a base garment and three other variables on the other side and they could all mix which

create major major strain on our design team but we I think achieved the mission and we when we launched we had zero issues no one it brought up any type of issue with the way our Factory was set up where we created a proprietary web app that people could come in and mix their ink and their garment to Output a new a completely new garment and there was a artistic value to that and it was also a way for people to walk around and say okay you know when we do get these in video games and work on that it's like okay cool now that one with the mushrooms hanging out of it is a way for people to show status and a way of expression just like you know when you have a normal black T-shirt or you have a black T-shirt with a print on

it it's a way for you to express yourself and so we felt that that customization and expression was critical to what we did so it led us into where we are down in the physical and digital route so what we decided to do with physical and digital is we took the Vintage Levi's so we sourced around 200 pairs of vintage Levi's we embroidered them with fruits and vegetables and you know what we thought was really unique about the whole experience is no one consumer got the same pair of jeans right so every single pair was different from the Fades to the colors to the rips but the constant was everybody got fruits and vegetables it's really premium embroidery on their pants and on top of that we then put an NFC chip in it which tied it to blockchain

that did a couple of things one that allowed everybody to have ownership of those pants so if you were to resell them on let's say A stockx you can stockx as a reseller can authenticate them and also you can track the ownership of those genes from person A to B to C and so it helps prevent fraud it also helps authenticity in the history of the gene where we can take that is super fun I think we'll probably get into that in a little bit but you can also from a consumer perspective tap into that and say hey tap your jeans and get this and that's where we can take it in the future because that physical token is attached to the physical garment the web3 community that's native enough to put it in their wallet they

can have it in their wallet and access it without having the physical but either way there's two ways to get that token and that was a real big unlock for us and where we take it into the future will really doubled out in that space you guys are messing around most people in the space are over here doing like 2D jpeg cartoons and you guys are building the infrastructure to do like 3D modeling like thousands of photos it's crazy yeah it's true man it's like I don't know what the best scenario is right like you look at a lot of like the web 2 stuff you're like wow Simplicity sometimes wins right eight megapixels is like the gram right that's like wow you made it look as old

school and basic as possible Right like it's Atari versus fortnite or Atari versus epic right so we don't know what the right choice is we put a ton of work into our assets into the wearability and the functionality but we're not there yet where people can put on a really cool highly designed digital like jacket for example apple and make it be the most wonderful gaming experience we wanted to work with artists like designers we want to give them a palette to create really cool digital things we wanted collectors to go oh wow I own the Sean Witherspoon digital jacket or I own the Don C or whoever designers in our world right so that's something that I feel like we've started and we're going

to continue to develop but while we do all that the physical product and where we're at in terms of the utility of physical products like that to me is where in this bear Market we can really build right now and we can give people things that they can touch and feel that they can experience and then hopefully the technology just enhances that right so I say that I'll say like the fruits and veggie jeans which for anybody who's new or listening to this you know you go go online go to our Instagram go to our website and look at the video content and look at the models and look at the experience there like we want to build a brand first that people want to rock the

team we want to roll is my logo zarlo it's like I love it you know I want people to wear it I want people to but I was like that's number one cool and aspirational then we want you to go oh wait my phone touches this thing and all that infrastructure and digital stuff they've built I can play with or that gives me room to do these things like all these things are just part of this big Journey that we're putting together and we're shaking up yeah there's so many layers to this from the provenance side which really lines up with as you said with vintage of can you prove who the original artist was can you tell the story of who's on this and what the history of it has been a great great example of that is Breitling the watch

company I didn't even know this until recently they have started doing NFC chips in their watches and they have over 400 000 claims of their NFC chip of their watches so like not everybody who's buying those watches and doing it but that's huge right and I didn't know that yeah that's huge right and so it's like so you you have that line then you have the physical product and I think as you said you're going in that and then you have the okay now I have a token because I own the physical product and I want to talk about Brandon you're teasing what does that token do and what can that do in the future I think I always say token gating is I don't think we fully understand how massive that's going to be until you use a token to

access something you don't really get that and then you also have this whole metaverse thing which like I want to talk about where you guys see that going and then and apple launches Apple Vision Pro and like okay how are we going to get there and I've watched your videos that Nick's you walking around with like the jeans on yeah and it's like holy [ __ ] but then at the same time not a lot of people are there yet so okay let's go with the token I think two things one from a pure token perspective we're launching a mintage like we launched the mintage market which is essentially our website where you can go and get our products one thing we're going to start next week is monthly vintage drops so you'll be able to go on and get just pure vintage they are not chipped but

they are hand selected by us and we want to provide art pass holders access to them in a very steep discount so what it is is if you have a mintage pass you can go on to our site you can add it to cart and it's just going to say you must have your mintage pass to add to cart you're going to click that that's going to give you access to add it to cart and then also give you favorable pricing so it's a really unique way for anybody out there that owns a business that you can allow first access and you can also allow better pricing so your consumers are not only you know in vintage there's only sometimes one of the article and so it allows people to go in and get those good items first because there aren't two of them I mean it's also another way

to give people favorable pricing so that you can reward those people and you really Galvanize that community so I think from a pure token gate perspective that's a really unique way to use it and then you know at Coachella one thing that was an eye-opening experience for Nick and I is when we were handing out some samples of the fruits and veggies we actually made some shorts that we never sold but they were just like the pants and when you tapped your phone against it you could then pull up the token and it would show up on your on your phone and for people that were web3 Savvy and web3 Native you could go and put that token in your wallet but people that weren't web3 sappy and never touched it in their life saw it and said oh wow so every time I tap my phone against this that's

how I know what pant number it is and the answer is yes and what you can do with that is really powerful you know you can say you know if you're a brand you can say Hey you know show up at my store and tap my G you know tap the jeans and all of a sudden you can get a percentage off and so you can start to use the technology in a really functional way that rewards both a web 3 Savvy person that hey they say hey I have the token on my phone but also a non-web three Savvy person that's just wearing the clothes into a store that says hey tap my jeans and I still get the exact same thing that somebody would have the token is there plans for Partnerships around these tokens Can you tell us at all about those yeah I think

there's um the number of conversations that were happening there's a number of products we're building to go back to that early moment where I was in Sean's store and we were thinking about music merchandise like music is incredibly fundamental and we have amazing artist relationships so there's two artists that we're talking to now in different genres I'm thinking about different experiences with one artist can we release a limited series of merchandise or or a collection and you tap that collection and it gives you the owner of that product like special access or a listening session and then for another artist it potentially gives you a some new music to listen to and creates your Forever part of that community that that artist is building

um and if you trade it it goes with that it's Soul bound right like this everybody's talking about the Louis Vuitton so that's on the artist side and then as you think about I'm going to continue music you think about a festival you know how do you partner with a festival overall and create better experiences for that consumer in that festival and then as we go to bigger Brands we think about like what is that brand experience you know and to kind of talk about token getting like you said it like it's so big you know we had our QR code moment and we had our moment where people said oh I can use my phone to engage I think this something elevates it so much with the token in the Brana and the touching and the getting close and feeling it that's happening and we saw today Adidas

announced that the fuocious shoe again is going to be token gated right so we're there that kind of moment and that shift is happening we want to just be best in class at it and be you know very very very specific in how we use it and create epic experience risks amazing so let's talk a little bit about the digital wearable side it's very interesting to me that from a business standpoint you guys I love that you brought up the necessity to Pivot constantly when you start a business you write a business plan and then a month later it's you throw it out and you try something different you especially in new tech in a new space where are we at now with the metaverse and with digital wearables I know we all saw that Nike and EA just partnered and there's an

example of you know you should be able to bring your hour Force Ones into EA Games in the future but we're not like interoperability in gaming like I feel like we all keeps talking about it but I haven't really seen it yet and then also not even just gaming just spending time in the metaverse you know yeah I want if I'm spending time in the metaverse I want to be able to you know flex and be my own style and be my own identity but I'm not quite there yet so yeah I'm just curious how you guys think about it now and in the future yeah I think you nailed it with the Nike thing consensus is a conference that goes on every year in Austin and I think it's very key to emerging web 3 technology and last year I think you were seeing a

lot of discussion about the metaverse is and the you know new emerging nft communities like Doodles and apes and then this year I went back and it was a lot of discussion about Starbucks and Reddit and Nike and I think you saw this shifting conversation that I thought really was summed up by the nfts from digital collectible to Consumer management software to CMS right and I thought that was really interesting I was like oh wow like we're thinking now about how is this technology used for nfts to do that but also like used to manage things like kind of like how we're creating but the Nike thing and what they're doing has been such an like a aha moment for me where I'm like wow like they have the

ability to take these massive Partnerships and create this sort of network across games right I don't see games like some of the big game Publishers opening themselves up and saying yeah you own your gaming assets we're gonna accept nfts you know we're not going to worry about Regulators like there's just so many complications you know regulatory stuff is still being figured out or for Nike you go out there and to do that is so powerful and then for me that's just extrapolate on that and think about what Nike's doing I'm like I just get really excited because I'm saying to myself like okay like maybe Nike allows mintage to distribute our assets through that like maybe like I don't know if EA cuts deals with everybody but EA may say okay you know you're part of the the network the

mintage jacket is now wearable in the FIFA FIFA are bad and I always think about the sports one there's a lot of examples over the years of sportswear in games it's not the first time like they've done Partnerships with those games however this idea that you can now go through nike.swush buy something maybe there's a physical to it but it's in-game playable it's just so crazy like it's so amazing and that's super super important to us so I want to stay close to Nike and what they're doing want to build those relationships with Publishers independently and hope that they say yeah we want to do that collab with mintage and that Designer you're working with so that's one experience of like I think how the metaverse if we're

calling it that connects to these digital assets that we're all building to go back to your questions about the metaverse in general and the idea of the metaverse it's such a big title with no real definition and I think like yes Facebook changed her name to meta and that was a big shift and a big sort of like Wow Let's Go a moment and companies like to Central land and my friends sandbox and Yuga have all you know said we're gonna build something that we hope in a few years people are gonna come to and engage with but it's so early right so the excitement around nfts allowed us to jump in and want to buy these things and hopefully buy early real estate in normal terms like I want to buy South Beach in 1960 right it's gonna go up and

down up and down up and down crime will come inflation comes people are gonna move and move out but if you hold it for long enough you hope that that value goes up and you hope that those neighborhoods you know so I think that's you know when you think about the investment side of it but in terms of the Builder side like there just has to be great use cases has a great experiences traditional gaming has built those technical metaverses they're Central they're owned but in Roblox and fortnite and Grand Theft Auto they are it like if you're a developer and you can plug into their apis and you can build your own little world within their experiences and you can create game mechanisms there you can already make significant amounts of Revenue now you're not going to take 100 of it you're lucky if you take 50 of it but

that whole experience if you're Savvy and you can do that these are true metaverse experiences so you know I say that all to say like we are just so early and if you want hopefully mintage and Nike and Starbucks and 90cc whatever we can all create these early Solutions and these web 2 Publishers start allowing us in but you know I think the real breakthrough will come when it's centralized platform and it's through a blockchain network and there's trading and there's interoperability in their scale for now I think we've been set back a little bit because to your point earlier there was a lot of hype and a lot of like insane pricing and it just

sort of got ridiculous one thing I want to say on that whole topic is one thing I thought was super interesting is like I am the biggest apple nerd you will ever sneak like I love it I watch all the the presentations from start to finish I've done it for 10 plus years I love it I think one thing that was super interesting to me is I had been waiting for the moment when they revealed the goggles like so many other people but what was eye-opening to myself is how they did it and it didn't surprise me but I thought it was interesting that Apple did what Apple did which is they were vertically integrated they keeping it in-house and I think what I took away from that was two things one was the little glimmer of like if you talk about

skating to where the pucks go going is when you're talking on FaceTime with that headset on you're not talking with your regular face you take your iPhone and it sends a lidar photo scan of your face and then the cameras on the machine then talk right so then that naturally leads itself to okay then people are going to want to accessorize themselves with their clothes which then opens the door for digital clothing in their space and in their ecosystem building off of that what I think is going to happen which is super interesting is that technology is five years ahead of what a lot of the other competition and specifically that traditional game makers are going to be at and so for them to competitively compete I think

what will have to happen is they will have to pay attention to people like nike.swoosh that say hey we're gonna buy our products and integrate it into game because they'll have the consumer base that'll demand that that wants their shoes to be used in Call of Duty and in Madden and in 2K okay and they want to buy it one time that spans across those things and I think that's super interesting because if you're a traditional game that's on a television and apple is attacking that TV audience you know with their headset and their Hardware that's going to be super interesting because those traditional games are going to be reeling a little bit because best believe that headset is going to create a whole new gaming

experience and it's going to be a little scary for those game makers that make the traditional games now we're talking 10 years from now that it'll actually probably come to fruition in terms of scale and mass but the groundwork for that and if you look to where the things are headed I think you might actually see the traditional game makers make that play into a blockchain or a more web 3 style purchase system that then Works across multiple platforms and they come together to share those digital assets and revenue I love that I don't think it is 10 years away only because of composability and interoperability we when you're building in web 3 you all of a sudden don't need to build everything

yourself and you don't need to hire a lawyer or make a partnership NDA in order to use somebody else's Tech it's almost interoperable and it's all closable and so I think it's going to move faster than we think but on the metaverse side you do bring up the hardware is definitely needs to get there too and so there's we need the hardware we need the software we also need way better internet speeds so that we can have thousands of us all in the same metaverse experience at the same time right now fortnite you can only have 100 people in a space at once like that's still so small Yuga obviously achieved 5000 I think in their last release of their metaverse so it's still pretty small quick question and then I want to get on to upcoming drops that

you guys have before we wrap either of you gonna pay forty thousand dollars for a Louis Vuitton you know it's interesting like I would but it's an interesting time knowing some of the stuff that we spent in the earlier Market there's not a question that I would want to have something that really has that value to it I don't know enough about it right I don't know enough about what it comes with you all that what that forty thousand dollar thing that they give you is that it does provide something of real value Beyond it being for somebody who's really wealthy and wants that status or that Flex movement so I don't know if I take a bet on it based on that part of it like I'm not someone who needs to have a Louis

Vuitton symbol on me I love looking on I love Louis Vuitton I love quality I love it but I'm just not somebody who's like I need that Louis Vuitton thing that might be what the person who's buying that is spending for it there may be something within it and they have to be very careful about what they promise based on the regulatory stuff but there may be something in it where you're like wow you did it you bought the 40K Louis Vuitton thing and you now are a holder of something of incredible value that will be I don't I just don't know get the same way that I feel like someone thinks about a piece of art when they buy it I either want to love it and it's in my house or I'm buying it because in the future this is a real smart

investment for me I'm very excited that they do it I know a lot of people want to hate on like a big brand making a move right fashion or how it's influenced or whatever kind of stuff I'm super supportive and I'm excited to see what they do yeah for me I think it's super interesting that my take away from it which I thought was eye-opening was that it it's so bound so that means then the things that are coming with they would probably expect to have inherent value that then people can if they do want to trade and make their money back they can do that off of what's to come but I thought it was super interesting in that regard that they made that play to me Sobel was all about certifications and some sort of verification like it's your it's your ID is so bound your

driver's license is sold bound you're you know those things are so bound but doing it selling an nft that sold out very interesting I thought yeah I thought the same thing okay I want to talk about your upcoming drops before we wrap up here but I actually just had one question that came up with the fruits and veggies collection and maybe with future collections what is the process to get the physical am I buying the nft and then burning to get a physical what's the process you guys are using because one thing that we've seen a lot we've seen a lot of companies doing this like whether it's burning experimenting with the different mechanisms of using the tech and I'm just curious how you guys think about using the tech and combining that digital and physical so we set up a website um you go in the

inventory is sitting there it is not a pre-sale that inventory is sitting there ready to go you go in you connect your wallet so what we do is our pass holders get first access so call it 24 or 48 hours they go in they have first access added to their wallet connect their wallet once they connect their wallet it says yep you're good you go through a normal checkout process where you can punch in your credit card punch in your shipping address we do also take crypto so you can connect through coinbase pay to take crypto and it goes through like a normal transactions you get email notifications about where it is and when the delivery happens and it usually ships within two to three days so it's a super super streamlined easy access that we created to make it less friction as

possible for everybody involved we've stayed away from the burn mechanism kind of wanted everyone to have both but there will be different tool sets we use I mean in some cases you know we'll sell in ethereum nft up front and that is claimable for a physical and then when you get that physical you'll then tap your physical and get a potentially an e through a polygon based nft that I technically would say is soul bound right isn't that the same thing you can trade it obviously but it's not a word for following the physical garment can you only tap once no no could I come up to your genes and tap your jeans and then yeah so it's a good question for you iyk when you speak to them but again Technology's early right we love iyk we think that Chip's amazing that we use

them but what you do is you tap it you receive that nft you can claim it however you still as the holder of those genes at the end of the day have to go back and tap it again to essentially claim back the nft so there's still mechanics that have to be developed here that allows people to sort of take things but not own it right so again I don't want to get too deep in the weeds okay let's talk about your upcoming drops what's coming next on Vintage Market yeah a lot coming so obviously we have the denim jeans that we did for about his genes we have sampled a jacket for our friends and family now we're going to start to release these denim jackets into the wild there's a free

claim for our friends and family and then we're going to do a broader sale for people in the and there's different versions of a jacket but we're really excited about that people love it and then from there the opinion I'm most excited about is called Patchwork we have partnered with 11 artists and they're each working on their their individual patches and those patches we will release and those patches will be you know something that'll have a digital version of themselves an nft or a digital collectible but what I'm excited about we haven't fully announced this yet so giving you kind of some early Alpha here what I'm truly excited about is the fact that we're celebrating a physical drop you're going to receive immediately that physical art piece from somebody and you're gonna have the

ethereum based NST to go with it that we hope is valued and traded but we really want to celebrate that physical sale and what you do with that physical component so that's something we're planning for later in July early August we'll have more announcements on that soon but that's what to look out for and then you got next week you get a little vintage drop that's our just pure vintage drop to our hidden Eagle that is it's super super limited and it's hand-picked and curated by us and it's like just pure vintage at a really amazing price so somebody wants to get involved what's the path they should take they gotta buy a mintage pass yourself up a mintage pass and that's kind of the key token to our world yeah I would even say beyond that like

engage with us across social right so as you probably know like Twitter's for those who are deeply in it and want to like be part of the really kind of web3 culture of it but we're a brand that's we want to be Instagram you know we want people to look at the content we're putting out and learn from us share with us to be influenced by the stuff we're doing so follow us on the social platforms it's mntge underscore io on most social platforms Instagram Twitter tick tock but you know from there once you 've experienced it and maybe gone to our Marketplace and maybe you don't engage in crypto and you want to use dollars or Fiat then you can go to our

mintage market and you can purchase our physicals and and do that and then what do you want to get a little bit more involved and be early and be part of our community you go and you go to openc and you purchase a mintage pass there's two passes there's a day one pass I think there's 1400 of them and there's a friends and family where there's a hundred of them and you purchase those each has a different kind of qualification for it and then you know then you join our Discord and your Discord and you're part of our community and you're engaging with our mods who will you know are a little bit more Hands-On and potentially have community events or come to you know experience as we create and that's where we're you know we're leaning into to that the core day one community

and Friends beyond the community but you don't have to come all that way we truly want to be a brand that you just may want to rock the T-shirt but Sean Witherspoon or some other designer may have had some influence in creating and with that comes maybe your first digital collectible that you didn't have to go and purchase over over the chain you just happened to get through your phone so that's the way we're sort of want to engage amazing we'll put the links that you mentioned in the show notes okay I know we're a few minutes overtime but I'm going to take a little bit more of your time uh with a quick couple of fun questions we always finish with a speed round on the show I'll ask a question and only one of you has to answer it and we'll so you can decide who answers it

first question what's an nft you'll never sell my punk oh you've got a punk two damn it looks just like you it's not like a man bun it's great okay sweet sweet a must read book I would say shoe dog by tonight yeah mine's never split the difference cool cool Christmas one thing you fought recently for under 100 that brings you Joy athletic greens like right there I love it mine is a zip Zinger Cruiser skateboard okay my nine-year-old who's a little Shredder

but like I just get so much joy about watching him on a cruiser it's the coolest thing it's 125 bucks so it's over but I'm super like I'm like I don't know man it just feels like 1970 California living it's just proud Dad too yeah exactly I'm shredding like oh okay last question your goal's answering well so let's go with you both answer this one this one's a tough one if you had a billboard that one billion people were going to see what would you write on it I would say be kind that's it thanks there's always a better way find it um it's a Thomas Edison quote that I like always think of unreal guys thanks so much for the time super excited to

continue to follow mintage I think I got to pick myself up a pass at the end of this really really appreciate your time and uh yeah let's keep in touch let's do it stay in touch we'll keep building thanks for listening in everybody have a great day thank you for listening to web3 Academy your one trusted source to capitalize on the next big phase of the internet if you enjoyed this episode please share it and subscribe or follow so that you don't miss the next one while you're at it there's a link in the description for a free newsletter where we provide timely and relevant web3 insights so you can confidently build and invest in web 3. make sure to subscribe today one final note this podcast is for educational purposes only and nothing we say is financial advice crypto and Webster are risky and you

should never invest more than you're willing to lose thank you friends and see you in the next one