Consumer Crypto Apps: The Killer Apps Finally Arrive

Transcript

Hello, good afternoon everyone. Um, thank you for joining us um, on this panel of consumer crypto apps. Have the killer apps finally arrived. Um, my name is Andy. I'll be the moderator for this session and we have four amazing uh, panelist speakers here with us today. Um, and I guess if we're good to start, maybe we can have everyone um, introduce themselves a bit. And we'll start with Franchesco. Thank you so much for moderating this lovely panel. Uh, what's up everyone?

Franchesco. I'm leading developer relation at Consensus. So, Consensus is the modern company of MetaMask, Alenia, Infura. And uh, yeah, I'm excited to speak everything around MetaMask swaps, bridge and all kind of like consumerf facing kind of like dabs today. excited to be here and thanks for having this energy to come to to one of the latest panel here today. >> Um yeah, hello everyone. Um really excited to be here with the with amazing speakers today. Um so um this is um uh Tatsu uh from Sarteo. I am leading um consumer and gaming uh business development um at Sarteo. Um and um Sarto is a core contributor of um a a few products um while Sonium for example

um uh being one of them and uh yeah um really excited to to dive uh deep into the um challenging uh but also exciting uh topic that we have today. Um thank you so much for having me. >> Hi uh I'm Dominic Cox. I'm head of public relations at at 1 in the uh DEX aggregator. Um, I started out my career in in crypto maybe five or or six years ago now as a strate media strategy consultant for for OKX and then for for Bybit as a media strategy consultant in the Asia-Pacific region. So this is an interesting one for me now I've jumped into the world of DeFi. So uh looking forward to it.

Um, thank you for uh coming to the venue and this is Storyama, the chief business officer in Yawaka Entertainment. Uh, our company was established as a joint venture between the top Japanese entertainment company and individual like Yasushima Yasuakimoto, the producer of AK Big Loop. uh I've been in this like a crypto space since 2019 and like I'm speaking from the uh crypto perspective but like about the entertainment use case uh with the IP like ownership and the outreach to the fund we are like developing the protocol to like on board the next billions of users to onchain.

>> Thank you Franchesco. Um so I guess everyone here uh we have um pretty different backgrounds. We have um I think some keywords that we've heard earlier DeFi um entertainment, gaming, uh wallets per se. Um we all have like our different um what do you call it strengths and have like our different backgrounds in different previous roles as well. Um and today we have this topic of the killer app or the killer apps. Um, for me, I've personally only been in the crypto space for a very short time.

Um, so I'm always here um, just to learn from the masters. And before we dive into the discussion, I think it would be the most important to define what actually killer apps mean. And uh since we have different um speakers from different um what are subsectors of the crypto space, maybe we can hear more from each of you on uh what your definition of killer apps is maybe with reference specific reference to the sector that you're currently working on or it could be just something that you're really enthusiastic about. Um is it okay if I start with Franchesco again?

>> Uh sure. I'm I think I'm a bit biased on obviously on the wallet side I'm definitely interesting around kind of infrastructure powering those dabs but on the killer side I mean during my time I always see very verticalized focused apps social stuff like forecaster poly markets and everything is kind of like touching how we are getting um uh on boarding easier uh like specific users and on specific vertical but if you ask me what is kind of like the super app that is kind of like uh working those days and have sta stable uh kind of like users is is hard to say. So I think like verticalized um I mean one other example is obviously like a even during DeFi summer right there was a specific need

for for lending and borrowing and and then kind of like a specific kind of like user journey has been defined. So I would say kind of like these three categories where is the problem market fit? It's another question, right? But uh but I think let's start with that. So the question is like um what's like the the killer app, right? >> Yeah. Okay. Um I think there are generally two ways we can we can think about this. The first one is um basically killer app within the existing crypto space and within the existing crypto audience. And I think we're seeing that in certain payments related solutions and a lot of DeFi apps. um to be um completely like my my

personal opinion anywhere from unis swap a um some some uh more of those lending protocols like morpho honestly um if you ask me what's the killer app of this year last year I would even say pump fun um based on sort of like the traction that it has been getting sort of like finding product market fit within the crypto space and they're like raising 200 millions plus right so that that is something they are getting somewhere right from those like um random three you know like um students gathering to to literally making millions of money. I would say that's PMF within the crypto space. And then I think there's the other type of um killer app that um I guess like the broader audience has been

expecting and also excited which is sort of like um penetration to the the non-crypto users as well, right? And I think um that that's also the the other definition that we can have for um killer apps. those ones should be um I would say um providing experiences for people beyond the the the crypto space you know the crypto holders the traders and then um powered by blockchain technology and um but then sort of like um in a very seamless way that people don't really realize that you know it's on blockchain but then everything is abstracted however you're receiving tokens however the your your records are are being recorded on chain I think that's the other type of um killer apps.

Um that's in my for my personal work, you know, um that that's sort of like where I'm getting into and and the kind of um builders that I'm trying to find. Um I would say this is also harder, but but um I I think all in all, I think there are those like two different types of definitions um we can sort of like have. >> Cool. Um yeah, I guess from from my perspective, killer app and and like super app is sometimes used interchangeably or or I don't think they're properly defined. I think if we look to the like web two space, I think the the super app of like WeChat or or Line and those types of apps is like the the holy grail for someone like Elon Musk or for poor people in the west,

right? Where these apps this this this panacea for for like online uh entertainment or social media or finance has has not really happened. Um, and I think if we look to to the web 3 space, we have I define it as the killer apps are the ones that have a s like a specific vertical. They're focused on executing payments or lending and maybe they're building out that space with with other sort of add-ons or or other offerings. And then you have the the super apps or the ones that that Coinbase is trying to build where they're trying to integrate lending. I think they they just launched today with with USDC and they're they're integrating DEX trading for retail users

and they're having a social element. So they're really pushing for this kind of like holistic experience trying to lock people into to just use that one app. So killer apps in this sense I think is the one that's vertically focused and uh is doing the job that it's supposed to do and potentially expanding that role. And then the the super app is the the the Coinbase who's pulling together these killer apps into one one ecosystem. >> Awesome. Uh what I wanted to answer was already answered like by three of them.

But like you know in general I think the definition of uh killer can be different like depending on like uh vertical domain and the persona of the users. uh like uh essentially speaking I think the killer app is something used by like a many like millions of people and generating the revenue in the like a general sense. I think one one also part of this I mean we're always kind of a bit biased when we speak about apps but uh it's also like the other game is about distribution right if we're having if we're solving a specific feature that is going to much more mass markets I'm thinking about you know like uh

consensus is pushing the entire kind of like zbet um narrative right when we are able to actually do uh token settlement on top of public market stocks then it's opening kind of a market uh that you can actually like leverage DeFi for actually like uh tradition having traditional stakeholder on top of like dividends and stuff. So this is not a specific app but is also like a distribution feature and it might be also like even stronger value prop that a distribution feature it might be more interesting than actually a verticalized use case. Right.

>> I agree. >> I mean if anyone has anything else to comment I I would let you continue here. Um, >> no, no. I I mean, I think we've covered it quite well and I I I agree. I agree as well. >> Okay. So, I I I'm very um I'm very pleased to hear that like all of you have pretty different um opinions or very different comments on how you see um what killer apps are. Um I mean, Franchesco mentioned like product market fit as one of the problems. Um also like Dominic mentioned how like the vertical side uh vertical aspect of like your apps compared to like super apps being like something that's like all covered like something where we see in web to as like WeChat or line and so on so forth and I think um while we see examples

like pumpf fun as mentioned by that um I think um there's still some what it call we still have some distance with finding like the killer app or like the killer apps of like a certain vertical Um and um while we have already heard like some of the problems that we um that is present or like some hurdles that we have to clear before reaching um the final killer app. What do you think is the main like constraint or like what is the main problem that we have to solve before we can finally see like the killer app in crypto or like the killer app in your respective like um area of interest?

Yeah, I mean I can jump in. So I can cover the easy ones first and then leave the rest. Um I mean from from my perspective like usability and and UX is is always the the poster child for um the the barrier to mass adoption. Um and I think this is something that that 1 in is mission is built upon in at least in terms of sort of bringing together all of these fragmented chains and projects and protocols. Um, I feel like we've been building this this city and we've built the buildings and the hospitals and and all of these amazing amazing things, but we forgot to put any like road system or or train system. I live in Bangkok, so I know the feeling of

having a a modern city with really terrible transport, and it's frustrating. So if we if we treat the the city that we've built as as web three and then the the rural areas as web two, we're trying to pull those people in, but they're not willing to move because the transport is not so good. So I I think once we once we improve that that usability aspect and make it so it's not so complicated and it it's extremely simple and and the usability my dad can can quickly hop on swap his Ethereum for Salana then stake it and and do it all with just a two or three clicks. Uh then I I think we'll be in a much better position for these

consumer crypto apps to to go to to mass adoption. Right now, everyone in this room can can do all of that, but new users, it's still a little bit uh we're we're a little bit distant from from them being able to just quickly open and and and lend and swap uh and and do all of the stuff that that we're able to do and that these killer apps are able to do. >> Yeah. One one interesting example is uh we kind of unified the swap and the bridge uh button on MetaMask a couple of months ago and you know like kind of like OG's including kind of like even myself and say hey why we're doing this right but actually like newcomers don't really uh want to know if it's a swap or a bridge they just want to kind of like swap and do a change right same with for

example um gas payments they obviously like you know um I mean we're always saying like you know we should we should kind of like build our own ecosystem but which will also like learn a lot of like usability uh mechanism that web two brings on the table. It's not rocket science like mobile usability has has been there for a long time. So um I think like you know we are purposing different uh audiences right that's why it's very important to start to actually like integrate SSO and the social login right or start to think about omni accounts you know thinking about that in 2025 you're still kind of like you know bridging and doing kind of like different transaction between different networks and uh you know a newcomers

don't want to actually touch that so I'm also thinking about how we abstract this way on a higher level Um so sometimes also like when we are kind of like trying to say you need to educate yourself about why how the infrastructure work you don't know how HTTPS kind of like works on the background right and all how how this security system on browsing works right so enabling an a kind of like um a minimal uh abstraction uh uh like level I think is definitely the su uh like very important so we're always coming back on on the on boarding uh on boarding side uh but also we want to satisfy both uh kind of like audiences right if that's why I'm looking a lot

around exchanges you know you have a pro version a swap version and a beginner mix version right people want to have decide you know we can't as a wallet even upgrade users to smart accounts you want to give actually like the um the decision right same with kind of like 772 kind of upgrades so there is a lot of like interesting things but usability is definitely one and also like make sure that you are uh shipping features that are like web three value right f focused but in the same time we need to compromise we need to compromise and we need to kind of on board more user no matter what so people that are saying Robinoot uh you know new layer one are not good if those guys have more distribution that entire web three echo

chamber it's not a bad thing for me right so um it's very important that we should understand that uh at the end of the day distribution is key uh we should also like uh push the usability side and we need to serve a different target audiences. >> Yeah. I mean if if I go onto my my banking app and and I want to make a crossber payment to uh to move my money from Singapore to the UK, I I don't need to deeply understand how Swift works and which intermediary banks are being used. I mean, I can probably I could go out and learn that, but it it seems slightly unnecessary and and if it works and I trust it and it works again and every

time I send it, it works again and it works again, then yeah, we can we can remove the complexity but maintain the transparency. So, if someone does want to know, they c they can. But likelihood, my my parents or or those coming on board now just want it to work and they want it to be as simple as possible and and that's it. Maybe I can speak from the like a different perspective of you guys because like uh we are not actually like a like a developing the crypto app yet. What I meant here is like we are the like a web two company who is trying to build a uh application powered by like a blockchain but like we will implement the crypto in the future but like we are

not doing it yet. But like what I actually experienced when we launched the beta app in this year like we actually like use the social ro and account obstruction for like a retail user not to feel like using the blockchain. So we host like we also partnered with the several like idol group or some other like iconic IP to like bring the people to come to onchain and we successfully onboarded more than 60,000 people at the like a single campaign for only 10 days with that like a broching abstracted experience but like uh after we achieve we on board the people on chain we start to uh we need to start to think about how we can

actually like uh acquire people on chain and crypto and uh I think we must be careful about the education of crypto because like crypto is not like crypto is different from like a blockchain technology itself. Blockchain technology is just a technology under the like application but like crypto is about the financial product and uh they need to like get some like knowledge about the investment and we may need some time to educate people about crypto but like uh now that I can only say that like it's now the alert that we can easily on on

board the people on chain with the blockchain abstracted experience. Um yeah, I actually um am am also curious about you know the the rest of the speakers and and everyone's opinion. I tend to sort of like um divide the whole like DAPs onchain um to DeFi apps and sort of like the the consumer apps, right? Like including gaming and stuff. I think um so so I I want to speak a bit about DeFi first. I think there's a um DeFi is becoming a thing. Um because there's a reason actual reason for people to use it. People can get higher yields than depositing you know on the

you know the the on T bills or or different you know dividends whatever. Um there there's going to be boosted yields. It's it's very simple and and the idea is that you know you will get more higher returns. So there's a compelling incentive for you to actually dive into DeFi. um tokenized uh dividends, tokenized um stocks and being able to trade them during the weekend, being able to trade them when the the stock market is, you know, um not live is also another reason um legitimate reason for you to use it in my personal opinion. And then we now we speak about consumer crypto apps, right? I think we really have to take a step back and really come come back to the the original question of why are we using

blockchain um and and what is the purpose behind because I feel like things are um becoming more and more mature, right? like all the all the technologies that we just talked about, social login, account distraction, being able to sponsor gas, um being able to um um back up, you know, um even if you lose the the private key, you know, um using AA, being able to uh restore everything, you know, those those texts are are coming together. So, actually the the usability, the experience, I feel like is is getting better. But then the the core the core core question of why are we using blockchain still has to be answered in my opinion. And I would say like that's something for example just because I know the the Yoke project really well. Um I I think they they are

t uh tackling this really well. So so the 60k users campaign um the the voting campaign that they did on chain. I think there's a reason why they actually want to use blockchain because you know um people become super serious when it comes to you know voting for their favorite idols and favorite music um musicians and everything and you you you want to keep things immutable. you want to keep things um transparent, right? And then actually having the record record on chain and and just like being able to um ensure that the record is correct. I feel like this is like a great use case. So the the core question of you know why and and coming up with the the legitimate use case in the in the consumer crypto space. I think um

it's like an ongoing question, right? Like it's just like um it keeps on going forever and ever. But then I feel like we need to continuously address this and that like um think that this is at at the core of everything. Yeah. >> Yeah. I like the the way of thinking of kind of like taking a step back, right? Because we're speaking about so high high level use case and then you know the majority of my time in in my life have been around kind of emerging markets and when we're seeing about payments is the true PMF here. remittance use case is literally like one-third of payments between emerging market versus uh versus other. So no one right now if you're actually going to to Nigeria, South Africa, even Argentina, no one anymore is using Swift. A lot of

people are doing kind of like uh you know nail banks um they're actually starting to do much more like peer-to-peer payments. So the question is also controlling on ramping and offramping. But uh TLDDR is that just the remittance use case is where kind of like you know blockchain track system uh and on payment rails is interesting. Um so I like kind of like also taking a step back because we also need to realize that the biggest like use case where it's truly valued and is truly distributed are uh in in cities that we are maybe never been right. They are battling, you know, battling kind of um inflation and uh and high centralized provider every day and uh and this

change has been already started for for a long time, right? But sometimes they're also like kind of like over overengineering about use case. Uh prediction market are amazing, right? But in some way you know like if you look at like uh payments and remittance rails use case that are crypto enabled are also very interesting. The other things is that um offramping right we launched um that people probably think oh this is something that always been around but you know metamascard you can offramp from a self-custodial wallet with some USDC on on linear right it's super is is a strong value proposition self-custodial

uh you can actually like have some some money on on on a stable account you can offer ramping and paying in a US you know if I'm going sometimes to US like the answer that I'm getting is hey what markup you guys getting right I was uh I was uh both in in Bgotaa and Lagos in the past six months and the answer is wait are you telling me that I can offramp in a random PC to buy some vegetables on uh with some random USDC right um and and the answer is kind of like very different so I'm also like feeling that taking a step back is very important and really understanding why we are in this industry and which use case we want uh enable >> I've been hearing so much and I've been

like yes like the whole time uh in my heart it's like all the like I kind of abstraction cuz like as someone who's like still pretty early on I think I came into crypto much later on like all these like bridges um what are bridges and swap like being together make it so much easier abstraction uh making sure that I don't have to like remember my phrase or being worried that like it somehow got hacked is like a pretty easier thing that um happened to me. Um and I think all about like entertainment how like um I think Killer Apps doesn't have to be a crypto app. Uh it should be a good app um in general whether it's for crypto users or cryp users that are not exposed to crypto yet. And I just

want to like add a bit of my own comment. I know I'm here to moderate but then um I think it's still relevant to Ethereum. Um I think you probably know that JPYC like one of the first stable coin at the first stable coin issuer um like the first licency in Japan they've been here um I think a lot of things are coming out soon so they're not really out yet but then them helping with like off-ramping on ramping and also like help um crypto users maybe heavier crypto users um to um avoid like being over heavily taxed um with their like holdings or like their gains. I think that's also like something that could be interesting um and like would like

contribute to like what the killer app is um in general. Um and I wanted to go um to a different angle um because we're at at con and I know there's a lot of like um developers here and we're here to talk about development after all. So um I know most of you are probably in the business side more business side of it maybe except Francesco. Um but then u what do you think um as like a developer or like um when you're developing something like what does it takes to make a killer app like as a developer is there anything that um everyone here should be more aware of um to create like a useful consumer killer

app? I mean I'm I'm not a developer but from a from a layman's perspective and and coming from the the web two industry used to work with with like Oracle AWS these these types of traditional tech companies and I see how slowly they move and and how they do move and it's it's they're very protective over their their IP. very protective over their technology and usually they will go out and acquire or just buy smaller companies and just build them in like this. And I I think the the one thing that I've enjoyed just just from being in DeFi is the the ability for for projects to to use other projects and

not have any ego attached to it. they're building towards uh uh the same the same goal is to grow DeFi is to to increase users to bring people on chain uh and whether that means uh say like OKX wallet coming to to 1 in and saying hey we want to use your your swap API um and then we oblige or or our open-source uh open- source uh coding from from unis swap being used by one inch the these types of things of like pulling projects together and building something bigger is is is the one thing that I found the the most exciting and the reason why this space is growing so quickly um from

from my perspective but but Franchesco you might have an opinion as an actual developer. No, no, I I mean I agree. I think uh you know uh the strongest kind of value proposition of this industry is that we are always being pushed uh to build uh you know not just open source in public um but also like enabling permission permissionless innovation right stuff that happens with metamas extending the functionality of the wallet but independently to our own kind of teams you know giving instruments to dabs founders and users uh is something that is really like uh important in this industry and we seeing already where the direction is going not just with the

entire kind of like AI and the Aantic ecosystem but uh developers right now are definitely like looking for um pre-blocked kind of like pre-cooked solutions uh especially on the abstraction way right for example on the metamas developer tooling we have both on the SDK side we have kind of like as you said like kind of verticals where you can integrate payments rewards and different kind of modules. Then you have the entire delegation toolkit. So delegating frameworks, you can delegate anything and building permissions. And this is also fully open source. You can take it forkit and and and build on top.

And then obviously you have the embedded wallet solution. No one I mean if you really want you can actually build this natively. But no one in in this industry as a founder they want to go to road to MVP as soon as possible first, right? So they want to have like your embedded wallet kind of solution integrated and and then they want to have the flexibility. So giving these instruments I think is very important. Um but in some way also like um we need to kind of like you know omni accounts kind of like this crochability you want to kind of like build those islands they are getting uh um you know they are communicating with each other easier right because right now I feel we we definitely have a lot of like not just liquidity fragmentation but developer

fragmentation and the reality is that I mean looking at electric capital report there are 22,000 uh developers actively committing codes around 17,000 on solidity So if you're actually looking at other ecosystem, it's very interesting like how people are kind of floating around. Um so this the space uh from the development side is not that big right that's why we need you know rust developer we need web two developers and uh and people are uh similar to how we are uh you know consuming data in a web two ecosystem developer are actually like used to actually specific uh development tooling rails and stuff right um so it's very important to actually provide these

packages I really like what for example arbitum is doing with stylus so trying to kind of like adapt also uh the the the same languages uh with uh newcomers in the space. Um so yeah, I also agree with that. But like uh yeah when building the app in our team uh we uh have in our mind that like uh we don't build something user do not actually need and uh people sometimes have the too much inspiration on like a building something not very like necessary necessary at that time. But like uh we intentionally not to build those kind of things but to focus on

something user really needs and user really uh like get used to like using. So that's that's going to be our key to like uh build the something like about the killer app. So developers right how to um so yeah again I'm I'm more on the business side but I'm trying to think from from their shoes. Um may maybe um there's a really nice report that's um issued by Electric Capital. They they do devel crypto developer report every year. And uh I was just like looking back I just uh got reminded of this and according to the report ever since 2023ish

um the number of like crypto developers so people who deploy smart contracts have um um stayed around the same. So, so they it kind of like boosted in like 2021 2022 during DeFi summer, right? So, they everyone saw the NFTs, DeFi and they're like, "Oh my god, this is so cool." And then they got in and then they're not not doing that anymore, right? And then um I was um just um thinking why this was the case while like hearing um you know everyone because like you know I think uh from uh like uh the developer perspective let's say if you were to make a career switch from web two to web 3 I'm pretty sure the salary um is competitive the working you know like um conditions and everything should be competitive if not better I think um I think people unless

you're like a contributor of like um all these like open source protocol. I think there are sort of like um economic incentives and opportunities there. So when I come so so I came to think what is sort of like hindering sort of like um inflow of more people coming in and I came to the conclusion or or I think one of the uh reasons right I think there's so many reasons but then one of them is probably sort of like the general impression of like the whole crypto space and and sort of like um the developers kind of like um a bit intimidated scared or or a bit skeptical about this whole space um because there's no legitimate reason to to build which is kind of like something SA just mentioned. Um and I also want to um tie

in regulation um is is what I was thinking because now we see so many changes happening in Europe really regarding Mika. We see you know um Genius Acts and and bunch of sort of like things getting changed in the US. there are going to be more regulatory frameworks being established all around the world and that if that could give more transparency um and sort of like a less of those like intimidating feel to this whole space. I feel like they will realize once again that there could be some untapped opportunity in this um whole crypto space and and I I know that developers are also motivated by not just like economic you know incentive salaries but then they also want to

innovate and drive something new and this opensource culture this this culture of you know you yourself being able to propose the next ERC the next EIP that must be really exciting so so it's just that I feel like the overall impression if that could um be sort of like improve a bit. I feel like there's going to be a lot more opportunities we can see and I feel like regulation is just like so important to that and like really connected. Um yeah. Um I mean you also saw um yeah I mean I'm always so excited around you know privacy preserving kind of like tech stack also for developers but also like it's so frustrating when you see kind of

like really interesting kind of like you know project and companies that are not getting like funded enough. Uh you know it's always the same kind of like uh way right that only profitable use case are getting like interested or you need to be hacked before caring about security. So yeah just want to put it out there. Yeah, I mean we see the I've been to a couple of of hackathons now um in around the world and I see the there are more and more developers coming to them and more and more developers from within that specific country. And so when I went to Taipei, I was speaking to some of the organizers of of the ETH global hackathon there. They're saying this is the most like like Taiwanese developers we've had. And they're saying that in

every stop along the the hackathon sort of uh cycle, it's more local developers sort of dipping their toe in a little bit. But I I I think to to Franchesco's point, to to keep them interested, there needs to be some there needs to be some way for them to to realize what what they're building and to have that level of coaching or investment in in these startups because the the bin at some of these hackathons of of great ideas is is is overflowing. And it's just because maybe they they need some support from uh BD guys to to give them some idea of how this can turn into a profitable sustainable business. uh and then

marrying those two cuz if not the developer will eventually just burn through the ideas and then keep going but not realizing anything and and that if you look at the Maslo hierarchy of needs that that realization might have been your your your talk but that that is on the the top level. Yeah, we we can pay well and we can give you a secure job, but ultimately most people from their careers now, they want to feel some level of worth that they're contributing. And and so sort of bridging that gap between developers creating something and then it turning into a a realized vision, I think, is is important.

>> Yeah, I really appreciate that you mentioned the Maslo, these builder needs. Um yeah because it's super important and we should kind of like advocate for this stuff more because there are different kind of levels but I think also this cycle so the game change a lot right before you getting capital for actually building uh the product right now the road to MVP is so short that you can actually like finalize the hackathons with already kind of like have a pre-market kind of like MVP so where the game really changes on distribution so now before you had to have your I don't know five smart contract developers auditor already line up but now it's better to actually test distribution and kind of like this problem market fit as early as possible and the life cycle is less than two

months now right so actually having an army of like bits dev and trying to understand if you can actually go through kind of like partners uh as early as possible uh is is more interesting so every cycle is different but uh um I think it's super important to understand that you know depending on the type of situation the killer app that you want to build and the feature that you want to kind of like um uh attach to what you're building already uh depends also on the the cycle that you have, the technology that you have, the resources that you have. So there are different ways to put that.

>> Okay, we've heard a lot and I'm I'm very excited. I'm very pleased to see that like with this being like at gone, we're hearing a lot of like inputs on like development and I think like a lot of these um topics or like a lot of these like discussions we've had um all comes to understanding I have to say understanding the market understanding like your users understanding like what the strength is understanding like um the tech stack that you're using all these um things are very important into building like the killer app. Um and um of course there's a lot of things that I can't just conclude with one sentence.

Um I think we're almost coming to like um the end of um the session but before we end this um I do want to see um well you all have your own uh products you all have your own projects that are working on um what do you think why oh why do you think um your product or like new releases that you're having would be the next killer app that we're going to see. I mean, it doesn't have to be like the killer app, but then um just like a bit of time to um show your project or like let people know more about what um exciting releases you have um in the future. Um anyone who wants to start, please.

>> Sure. Sure. Um I mean from a from a 1-inch perspective the the mission is always to uh to unify the the DeFi ecosystem and unify that is taking place. We sort of EVM chains have have been brought under the the 1-in crosschain uh umbrella but just last month Salana was brought in. This was the first non EVM chain. So you can swap uh gasless between between those two chains between Ethereum, Salana, Salana, Polygon. So this was a big step towards that unite unite defy uh mission. But I think the broader one and the one that's the most exciting as well is like the integrations with the these

centralized players. So the the Coinbase of the world, the the OKX of the world, the Binance of the world. So bringing DeFi and CFI together. uh so that the in in this uh panel the the consumer of the crypto app has the full range of access to to products and services. Yeah. Um so for me I think uh we'll we'll soon launch the application in the main as a main release as I mentioned like we launched the beta version this year and we expected uh we experienced uh uh such a large fan base on boarded on chain

through our app but like uh for the next app release uh I'm proud to say that like we've already secured the commitment from the IP holder who have the outreach over the like a 10 millions of users. Uh we'll see how they will be on boarded on chain and they will like like experience how they experience on chain. But like um yeah after we yeah suddenly see the activity that they made in like our app we'll we'll like upgrade and improve our app more and more and uh yeah have the like other like IP on boarded on app but like uh at the end of

the day uh we wants to leverage blockchain leverage blockchain and crypto to like record recognize and reward word for the each fun activity and uh like I'm proud to say that like actually yake means dawn the sunrise in Japanese term but like I'm I'm I'm glad to see that dawn of like onchain entertainment powered by us >> we don't we don't have that much time right so um just to I'll try to keep it as concise as possible um in the beginning when we were talking about killer apps um you mentioned uh the the base app the super app and I think the reason why super app is uh for base is going to work is not because the the

base app itself is so revolutionary compared to other 10,000 iOS apps that we have already but then it is because Coinbase basically secured all the layers of web 3 anywhere from the exchange to to the the base L2 they also have Coinbase um development CDK um that that the developers can use and they they basically have everything um all the vertical um covered um horizontally and um I think that's the strength of base and and why they are there. Starale is also web3 development company. Um we are from Japan um and um we are a leading project um by by uh being able to contribute to multiple interesting very very interesting projects. Um, one

of them is, um, as I mentioned earlier, Sonium. It's a, uh, it's a blockchain layer 2 that is, um, built and backed by Sony Group, um, corporation. And, uh, Starale has a joint venture together with Sony Group um, um, called Sony Block Solutions Labs that's um, building Sonium. We uh, last month um made an announcement together with um, SBI Holdings that we are going to now work on a um, tokenized stock platform. Um and that is also another project that we'll be working on and and our strategy we really want to model what base is um we I think I personally think Coinbase is doing something really interesting and something we can learn a lot. They have the exchange secured all the way to the infra. We would love to pursue this strategy. We are also building um kits

uh development kits for the um the developers including account abstraction RPC nodes on top of sodium RPC nodes on top of different you know chains whatever um by by having the holistic um experience for both retail and developer I think um that that's the the our approach um to build a foundation for the builders to come into our ecosystem and um hopefully build a a killer apps a consumer killer apps Yeah. Um I mean not a fan of shielding but um I mean on the on the consensus side uh you know the the ecosystem has never been as kind of like advanced and flourished right. Um couple of example the the the MetaMask stable coin

issuance with uh with bridge and M0. Uh there is tons of use case that can actually be built around that from kind of like onchain settlement to kind of like like have a borrowing and loans. um then the entire offchain uh off-ramping with uh metamascard now I mean in less than eight months we are in uh 25 different countries enabling kind of like you know um offchain like offramping and I think that's very important for a lot of people because closing the loop of your kind of like experiences is is super important but then you know everything around you know tratfi with zbet you know like uh it's it's quite impressive the launch of the

linear ZKVM being now the the fifth in in terms of like TVL is also closing the loop um pushing the fact that bunch of the settlement of this bet side will be also on linear enabling a lot of like different uh new incentives so it's it's never been so flourished right and uh I'm definitely excited where where things are going we are finally closing more and more kind of like loops from kind of the off-ramping side uh to including much more uh what was the enterprise ecosystem was before and now it's basically including more Trati and I'm definitely more excited to see bigger player coming and uh this is my third year even coming back to to Japan and every year is getting better and better not just more developers but also

more adoption the the entire also like you know trfy kind of like coming much more heated and uh everybody want to kind of like have a piece of the entire kind of like stable coin ecosystem. I think there will be a lot of kind of like you know way that this will u move forward but we be always be the in the inter interest for for the user. So that's that's very uh I think that's that's positive and the direction are very promising. >> What what do you think about that uh from the Pacific uh kind of I feel like you should not just moderate.

>> I have to say our time is up. I'll not use that as excuse. Um but then I guess like for me um just like a simple wrap-up um the killer app. Um I think there's a reason why there's an S after the app. Um there's a lot of like really great applications out there and I think all of you represent like one of um the killer apps or killer apps to be. Um, and I'm just more excited to see as a user myself, um, more accessible apps, like more apps that are like easy to use, like you want to use it every day or maybe like you you you don't have you don't feel stressed using it. And I think that's why we are here um in ETON um to talk about how we can develop further um for Ethereum but also for

like blockchain in general and how we can bring this like technology to for good um to the mass public and um I just want to say thank you for all four of you. This have been a very um what do you call it like um very nice panel I have done and I've like honestly learned a lot from you um on your products but also just to learn more about like what um is bringing us forward into the next um era of like your apps. Um so thank you so much and thank you for all the audience for listening. Um yeah, please give a great round of applause to all the speakers here and we'll see you again.

>> Thank you very much. [Music] We are now preparing for the next stage. Please remain seated and wait for a while. Wait for a moment. Thank you.