CVA Podcast: Alexandre Lemarchand, Ledger

Transcript

[Music] hello hello and welcome to the next bite ciders episode of the crypto valley association podcast let's discover together the latest trends of this turbulent space and try to shed some light on the mysteries it contains today alexander le marchand joins us from paris as the vice president of global sales at ledger i'm looking forward to hearing all the cryptographic secrets he has to tell us so without any further ado let's dive into the hidden world of cryptocurrency security alex thank you for joining us how are you today hey um pretty well and thank you for inviting me today i'm very

happy to share a few insights but no master secrets wonderful wonderful so um to start off what first raised your awareness to the sector you know i have more than 20 years experience in the it and i've been spending more than 10 years lastly in a very large and famous ig company i would say that innovation is one of the key driver that brought me into that blockchain space i truly believe that when i got out of the university that was the beginning of internet and uh and i would say that it's not that i miss that opportunity but you know when you're young you just jump in and out and just travel and meet people and i was not really concerned

about that innovation and then when i realized how blockchain could change the world in terms of technology and become a new paradigm it was clear for me that it was important to be part of that second revolution or what i would care let's let's call that the fourth industrial revolution the internet of money and i said let let's look at that and that's how i met ledger and uh and that's how everything started for me two years ago wow great and so what so what has kept you here today yeah you know innovation still there at the beginning you know with a very early bird innovative solution you are always wondering

if it's going to work or is it just kind of a marketing thing but you know after two years i'm still there because i just you know realized that we are just growing months after months and uh awareness is growing and you know when i started talking to kind of what i would call the traditional financial actors they were almost all looking at me and they didn't want to talk about crypto or digital assets if you read what's happening in the press today everybody is talking about that new revolution of digital assets after two years only and you know that everything started uh back to 2014 or even

before with the bitcoin so i think we are now at that stage where there's no way that we shut down that innovative let's say landscape so it's just now more matter of accelerating and continuing to educate people and demonstrate the the true value of that innovative blockchain solution on the market and and try to accelerate in bringing more scenarios and the reality becomes true awesome awesome and yes let's continue on that growth and acceleration part and maybe you can tell us a little bit more about ledger and the role that you play within this growing industry sure as i mentioned i think we are leaving a kind of revolution in the

financial world or financial services globally the digital assets you know they bring their own set of issues i would say three main issues are the transparency cyber security and stability risks and i think today at legion we are on the market to address one of the key challenges is cyber security this is very important to understand that when it comes to digital world you have to embrace that new paradigm but also understand where are the risks as i mentioned security is one of the key component that we are addressing today on the market

security is a matter of bringing a technology and solution on our side composed of hardware and software type of solutions to to help customers to secure what is called digital assets as well as bringing governance capabilities as i mentioned transparency or stability risk comes also with what we call regulation and meeting expectations from a local government or regional governments are legal entities and i think this is also one of the true value of what we bring on the market is just not only a solution to secure people when they own digital assets but as well as bringing

those layers that allow people investing in that area to be clean when it comes to respect local regulatory rules that's very important maybe you can tell us a little bit more about the importance of that and maybe how you're looking to solve this via some of the solutions that you offer and products ledger offers as you can imagine our role is not just to sell a product because even though we have two markets you know at pleasure we address uh the individual's needs so such as you uh sherraz or any anybody listening to us the product is nano so that's a wallet for individuals to store their

hybrid key we also address organizations and that's where it becomes critical for us to not just set a product but act as a consulting company where we also want to share our expertise and knowledge of that world of digital assets because it's important to not underestimate the the importance of change management you know i don't know in my experience i had the opportunity to work on that cloud the transformation if you remember you know back years ago nobody wanted to talk about cloud you know due to data risk management whatever and it's still you know a few issues uh that uh can uh raise today on the market on that for

the the blockchain and digital asset world that's exactly the same situation where you need to educate a lot of people and it is very important for us to explain that it should not be a side business in a kind of dark mode transparency is key and that's why we help organizations to be confident in what exists today on the market to embrace that uh digital asset uh story because this is one of the key broker to do you know people are it's like what we call fear but most of the time fear starts with a lack of knowledge because it's like on the technical side it's a new technology you need to learn each blockchain bitcoin ethereum

accelera etc but as well as you need also to understand how things are working to make sure that you feel more confident in going uh towards that direction interesting i think it's great from that retail perspective right of education and making sure people understand all the security and the responsibility when it comes to digital assets and maybe you can give us a few words on the corporate side and what ledger offers for let's say some of these corporate players for the corporate players we offer a product which is ledgervault it's basically a digital vault allowing you to as an organization composed of different individuals with

different roles to uh have a one unique tool inside your organization to meet different criterias the technical ones first of all which is very important in terms of level of security administration entire operability with other systems through apis and that's the the first block then we need also to address the needs of risk managers compliance managers and business leaders who wants to develop a secured and compliant business for their customers and that's also what we bring with legion vault is a set of governance rules and capabilities

allowing the organization to meet those criteria in switzerland for instance we work closely with finma but as well as other regulatory entities in different countries where you have to collaborate with those entities to make sure that when it comes to deliver a solution that meets the requirements okay so you can get that stamps and also from those organizations but most of all you can deliver a solution to your end customers that is compliant and secure so this is what we do with ledgervault and and also um as you know digital assets it's a wide diversity in terms of protocols you have different blockchains and

obviously one of our key role is also to collaborate closely with different foundations such as as i mentioned bitcoin ethereum all the major coins that are on the market cap today but as well as uh new coins such as stacking with texas cosmos etc and as you could see digitalization of tokens is moving fast and we have more and more requests from different countries or large banks willing to secure specific tokens such as security tokens wow okay yeah it's wonderful to hear about the unison between the retail and the corporate side i think it's so important to the growth of this ecosystem and it's great to hear that you're working with the regulators

as well especially uh cinema on this awesome so our community is always eager to predict and know the future through a a glassy goal but maybe from your perspective where do you think cryptocurrency cyber security is headed in the future so first of all let's come back to a reality that's the growth uh you know at legion we sold uh two million devices on the individual side as i was mentioning it's a significant network now that is leveraging our solution and as well as more than 50 customers on the organizational side and i think the growth is also a good signal but things are moving so in terms of

uh what's the future for sure it's like again back to internet we need some kind of standards that's why we have a lot of discussions with different groups even including competitors where our role also at one point is to bring some standards on the market to make sure that we accelerate in recruiting more actors for that you know uh it's still difficult to foresee what's going to be the future we know that you have some what we call private blockchain public blockchain it's not black and white in the future what is important is to bring standards on the market to create the ability to interact between different blockchains and different let's say protocols on the market to

accelerate the growth i'm very confident that digital assets will become a large part of the future for business because we know that it's already recognized by major traditional banking actors as a true way to reduce cost and create new services for their customers as you could see you have already some nail banks also offering crypto to their customers that didn't exist back two years ago you see more and more products coming on the market for payments to facilitate the usage of those digital assets so for sure we need to continue to build trust

for consumers so that's why in the next months you could see more countries bringing rules on the market such as in germany baffin with a clear regulation way to embrace that same in france same in luxembourg in switzerland so we see that everywhere in the world so it will help us to build trust to accelerate and then technology is there we just need to continue to grow to bring more standards to continue to be able to interconnect with existing systems that's my vision it will be a kind of path where you will have two different systems

being able to interact maybe a traditional system that you are using today with a new innovative blockchain systems it will be a collaborative period in the next two years you won't have a switch from a non-traditional digital to traditional digital it will be a step-by-step progress but it's moving fast again so very confident digital assets will become a true innovative economy in the next 12 months also yeah i i have to agree with you i think collaboration is the way forward and we're seeing that happen and if we look at the markets as per say i don't think a price is a good indication of all the great work that is happening

within this ecosystem and how much work is being put into it and i think we'll see this development really um grow within the next couple of months awesome so so um alex know to round things up here would you have any last word for our listeners today first of all i'd like to share my passion for that new innovation and i hope that all the people listening to that podcast will understand why it's not only a matter of a young developer kids in a garage today you can also have more senior people working in that industry this is a becoming more and more mature and i think don't underestimate the need to uh to learn and to embrace uh the change because it's

really a new paradigm so don't be scared by change and it's just the beginning of a long journey and very exciting and thanks to crypto valley for existing because we need also such association to group a different type of actors such as ledger and as well as individuals with different profiles because uh everything starts by collaborating and sharing experience and passion thank you for that well thank you and i agree again i mean we need to embrace this change together and and thank you for discussing everything uh about leisure i think maybe i should start thinking about securing some of my assets as well yeah miss pleasure great so if you enjoyed hearing this

short conversation with alex feel free to check out more on our website cryptovalley.swiss where we host plenty of events educational content and even provide information on how you can join our growing community so thank you once again um alex for joining us today stay tuned stay safe and until next time from the crypto valley in switzerland [Music] bye-bye [Music] you